Summary
Overview
Work History
Skills
Websites
Accomplishments
Timeline
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Roberto Marquez

Tukwila,WA

Summary

Tech Sales Leader | SaaS & AI-Prospecting Expert


B2B sales professional with 6+ years closing enterprise deals in SaaS, cloud, and 3D measurement tech. Generated $16M+ pipeline via AI-optimized prospecting (100+ cold calls/day) and MEDDIC/Sandler methodologies. Top 10% SDR at FARO Technologies with 36% demo conversion rates.

Overview

10
10
years of professional experience

Work History

Sales Development Representative

FARO Technologies
02.2023 - Current
  • Closed $625K in new business (2024) using AI-driven prospecting (Lavender.ai + ChatGPT), converting 36% of cold leads into demos.


  • Ranked top 10% SDR by exceeding SQL quotas by 120% via multi-territory outreach (100+ calls/day).


  • Boosted lead-to-opportunity rate by 25% by mapping 200+ accounts with ZoomInfo/Sales Navigator.


  • Trained 15+ clients on FARO’s SaaS tools (CAM2, SCENE) for 3D data analysis, driving 90% software adoption.

Sales Development Representative

ID Tech Camps
12.2020 - 10.2022
  • Drove $400K+ in sales (#1 on team) via revamped lead-gen playbook, boosting efficiency by 15%.


  • Increased qualified leads by 20% through AI-powered prospect research (ZoomInfo + LinkedIn).


  • Performed in-depth research to pinpoint prospective clients in the target market, leading to a 20% rise in qualified leads.


  • Demonstrated ability to pivot conversations, problem-solve, and handle objections, resulting in a 27% increase in conversion rates.


Sales Executive Digital S1

AT&T
04.2015 - 12.2020
  • Closed $625K+ in New Business via consultative selling of SD-WAN/cloud solutions to 200+ SMB/enterprise accounts.


  • Customizing solutions across the entire AT&T portfolio including Internet, Voice, Mobility, Cybersecurity, SD-WAN, FirstNet, Cloud Services, Wi-Fi Integration.


  • Drove 15% YoY Revenue Growth by leading a 12-state sales campaign, exceeding quotas for 18 consecutive months.


  • Accelerated KPI metrics by 8% by analyzing opportunities to provide additional digital solutions.


  • Managed a portfolio of over 200 client accounts, exceeding monthly sales quotas by an average of 15%.

Skills

  • CRM & Sales Tools: Salesforce CPQ, HubSpot, Outreachio, SAP
  • Prospecting: MEDDIC, Sandler, Cold Calling (100/day), LinkedIn Sales Navigator
  • AI/Data: ChatGPT, Perplexity, Lavenderai (email optimization), ZoomInfo
  • Languages: Fluent Spanish (Bilingual)

Accomplishments

  • Won $800K Navy contract via tailored voicemail/email cadences (40% response rate).


  • Led 12-state sales campaign, driving 8% Q4 revenue growth for AT&T’s SD-WAN solutions.

Timeline

Sales Development Representative

FARO Technologies
02.2023 - Current

Sales Development Representative

ID Tech Camps
12.2020 - 10.2022

Sales Executive Digital S1

AT&T
04.2015 - 12.2020

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Roberto Marquez