Roberto TORRES

Curated and managed social events for high-net-worth individuals, ensuring exceptional client experiences.

Developed comprehensive food and beverage proposals for corporate activations.

Responded to all CRM inquiries, facilitating effective communication and timely resolutions.

Coordinated site visits and onsite tours to showcase event capabilities.

Represented and promoted the brand at networking events, including chamber city functions.

Cultivated relationships with clients through strategic engagement at various events.

Spearheaded sales and creative teams in marketing, event branding, and graphic design initiatives.

Developed innovative concepts for modern event experiences and visual marketing strategies.

Managed destination programs, including venue selection and logistical planning.

Oversaw culinary details, including menu structure, pricing, and presentation with catering teams.

Directed audio-visual design and production for seamless event execution.

Led scenic design and multimedia production to enhance overall event aesthetics.

Executed creative direction and talent booking for entertainment management.

Designed floral architecture to elevate event ambiance.

• Recruited and trained employees to consistently meet key performance indicators.
• Launched employee recognition programs, boosting motivation towards organizational objectives.
• Developed successful business strategies that increased revenue and penetrated new markets.
• Evaluated financial performance to identify cost-saving measures and revenue growth opportunities.
• Conducted opening, closing, and shift change functions to maintain high operational standards.
• Assigned work to staff, establishing priorities and goals for effective task management.
• Reviewed inventory frequently, placing orders to maintain adequate stock levels.

Developed floral arrangements and coordinated photoshoots for brand master library.

Managed daily operations of all POS systems, ensuring efficient opening and closing procedures.

Conducted wedding and event consulting, researching and preparing proposals daily.

Performed weekly flower purchasing and product assessments to ensure quality standards.

Analyzed processes for effectiveness, implementing new systems to boost productivity.

Established and maintained strategic client relationships to enhance service offerings.

Monitored financial performance, identifying opportunities for cost savings and revenue growth.

• Executed thorough opening, closing, and shift change functions to uphold operational standards.

• Designed sales and service strategies to boost revenue and enhance customer retention.
• Developed impactful presentations for diverse stakeholders in design and sales.
• Managed banquet team operations, ensuring seamless execution of events.
• Reviewed Banquet Event Orders (BEOs) for weekly production accuracy.
• Monitored supplier operations for quality assurance, timely delivery, and compliance with contracts.
• Streamlined operational efficiencies through effective staff development and succession planning.
• Established performance metrics for revenue growth, profit and loss management, customer service, and retention.
• Coordinated monthly budgets and consistently achieved margin targets.

Directed production operations with a strong creative vision, ensuring deadlines were consistently met.

• Implemented effective budget adherence strategies through competitive vendor contract negotiations.
• Organized diverse events including corporate luncheons, conferences, and special gatherings.
• Led the sales and creative teams in developing innovative marketing and event branding strategies.
• Collaborated with catering teams to curate culinary experiences tailored to event themes.
• Managed audio-visual design and technical services for seamless event execution.
• Streamlined workflow processes to improve operational efficiency and profit margins.
• Maintained comprehensive spreadsheets for vendor coordination and event logistics documentation.

• Established a data-driven platform for instructional practice design.
• Implemented effective systems for enhancing social fundraising initiatives.
• Organized unique social gatherings that significantly expanded foundation outreach.
• Handled site selections and hotel bookings for private sector events, including contract drafting.
• Executed large-scale weddings for over 1,200 guests with keen attention to detail.
• Supervised events for Nicklaus Children’s and Chowdhury Family, ensuring flawless execution.
• Achieved successful delivery of numerous events annually across 13 years with Enterprise.
• Managed logistics for yachts and private jets, overseeing all operational details.

• Oversaw creative direction for social and corporate initiatives.
• Initiated business development collaborations with top-tier hotels such as Ritz Carlton and St. Regis.
• Facilitated networking events for DMCs and city chapters to build professional relationships.
• Managed a team comprising account managers, event coordinators, and operations personnel.
• Delivered social leads and wedding planning services according to budgetary constraints and design vision.
• Conducted weekly meetings to present designs and storyboard layouts to team members.
• Cultivated connections with premier venues, including Turnberry Resort and various country clubs.
• Drove engagement in Young Professional Programs to foster industry growth.

• Guided team of art directors and designers to improve overall project outcomes.
• Developed financial budgets, negotiated contracts, and secured quotes effectively.
• Led floral design projects with production teams, achieving unique designs within deadlines.
• Established operational quality standards while overseeing daily activities for efficiency.
• Implemented improved procedures aligned with agency goals to enhance productivity.
• Managed collaboration among writers, artists, designers, and project managers for project success.
• Formulated marketing strategies and communication plans to boost organizational visibility.
• Conducted creative meetings to foster idea generation and plan implementation.