Roberto Angel Flores

• Investigated Panera Bread’s social media activity and public response to a high-profile incident involving their Charged Lemonade product

• Assessed brand reputation impact and identified key failures in crisis communication and consumer safety messaging

• Proposed strategic response frameworks and transparency measures to rebuild trust and mitigate backlash

• Analyzed corrective actions taken by the brand, including updated labeling practices and content moderation

• Conducted in-depth analysis of Surfrider Foundation’s marketing strategy, including competitor positioning, ROI trends, and historical campaign performance
• Led research on competing environmental nonprofits to identify strategic gaps and opportunities for differentiation
• Evaluated current outreach efforts and proposed improvements to enhance brand visibility and donor engagement
• Collaborated with team to present actionable recommendations aligned with the organization’s mission and long-term goals

• Developed and scheduled multi-platform social media campaigns across Facebook, Instagram, Pinterest, TikTok, YouTube, and X to drive brand awareness, engagement, and conversions

• Tailored content strategies to target specific demographics, aligning messaging with audience behavior and platform strengths

• Managed a simulated marketing budget to optimize ad spend and maximize ROI across channels

• Analyzed platform performance metrics to identify high-yield channels and adjust campaign strategy accordingly

• Negotiated with virtual social media influencers to expand reach and enhance brand credibility

• Applied strategic decision-making to balance promotional goals with cost-efficiency and audience targeting

• Designed and implemented targeted email campaigns to support client outreach and lead generation

• Advised on CRM system optimization, identifying segmentation issues, and recommending platform improvements

• Developed an internal guide optimizing client email workflows, enhancing onboarding consistency and operational clarity across marketing processes

• Collaborated directly with the client to align marketing strategies with business goals and brand identity

• Utilized MRI Simmons to analyze consumer demographics, segmentations, and psychographics for a tech brand case study

• Created data-driven charts and visualizations to identify audience behaviors, preferences, and lifestyle trends

• Interpreted insights to inform strategic marketing decisions, including content tone, platform selection, and targeting techniques

• Recommended adjustments to social media posts to better align with audience expectations and increase engagement

• Applied segmentation data to refine messaging strategies and improve campaign relevance across digital platforms