Summary
Overview
Work History
Education
Skills
References
SALES AND MANAGEMENT RESULTS
Timeline
Generic

ROBERT PARSONS

Paducah

Summary

Dynamic leader and experienced Sales Consultant with a strong background in television and media production. Proven expertise in strategic planning and negotiation, consistently fostering robust client relationships and driving industry trends. Demonstrated success in team leadership and sales planning, achieving and surpassing sales targets. Proficient in data analysis and forecasting, optimizing customer service and identifying new business opportunities.

Overview

35
35
years of professional experience

Work History

Owner, Television Host, Producer

Info-Mational Media Solutions, LLC
Franklin
05.2014 - Current
  • Across my career I have Hosted over 20,000 hours of LIVE TV and as a Line Produced over 10,000 hours of LIVE TV.
  • As a Department Merchandising Manager, with the help of my team, we increased Retail sales from 45 million to over 90 million in less than 2 years. During this time we increased margin and had record monthly sales, within the same number of hours, for nearly two years in a row. We maintained this success for nearly 10 straight years.
  • Presents products on LIVE TV Broadcast in an engaging, informative formats to highlight features and benefits.
  • Managed live broadcasts while interacting with guests and audiences to foster trust.
  • Manages entire production process, providing strategic direction from development to execution.
  • Coordinates day-to-day production activities to ensure adherence to schedules.
  • Selects products that exceeds sales and margin goals through effective management.

Perform technical direction as Vision Mixer, ensuring optimal broadcast quality.

  • Operates cameras and manages lighting to enhance production value.
  • Handles scheduling and placement of sales programming as Broadcast Traffic Coordinator.
  • Contributed innovative ideas and solutions to enhance team performance and outcomes.
  • LIVE to TAPE Infomercial expertise.
  • Successfully manages multiple tasks simultaneously while hosting live broadcast events.
  • Coordinates activities between production staff members to ensure smooth transitions during broadcasts.
  • Demonstrates excellent communication and interpersonal skills when interacting with guests, crew members, and viewers.
  • Designs graphics for websites, emails, newsletters, advertisements.
  • Develops content and visuals for social media campaigns to increase brand awareness.
  • Produces a wide range of video, audio, and written content for multiple platforms.
  • Manages the production process from concept to completion with attention to detail.

Sales Consultant

C2 Tactical Gun Range
Scottsdale
02.2023 - 07.2024
  • Communicated product features and benefits to customers, enhancing understanding of offerings.
  • Assisted clients in selecting firearms and accessories based on needs.
  • Demonstrated proper firearm handling techniques for new users.
  • Collaborated with team to create engaging sales promotions and events.
  • Maintained compliance with safety regulations during all customer interactions.
  • Developed and maintained relationships with clients to increase sales revenue.
  • Analyzed customer needs to recommend suitable products effectively.
  • Assisted customers with inquiries and delivered necessary technical advice.
  • Conducted product demonstrations to illustrate key features and advantages.
  • Ensured adherence to company policies while achieving organizational objectives.

Realtor

Platinum Living Realty
Scottsdale
11.2018 - 07.2024

Cultivated long-term client relationships through exceptional customer service delivery.

  • Advised clients on market conditions, prices, mortgages, and legal requirements.
  • Executed market analyses to estimate property values accurately.
  • Organized promotional events, including open houses, to highlight properties.
  • Conducted engaging property showings for prospective buyers.
  • Negotiated purchase agreements, securing favorable terms for clients.
  • Prepared essential transaction documents, including contracts and closing statements.
  • Maintained up-to-date knowledge of real estate laws to ensure regulatory compliance.

TV Sales Host/Producer/Buyer

Shop At Home Network/The Coin Vault
Nashville
09.1998 - 05.2014
  • Possess excellent communication skills, building excitement and emphasizing the benefits of each item. Dynamic presentation style keeping viewers engaged, creating a sense of urgency to make purchases.
  • Demonstrated excellent communication and interpersonal skills when interacting with guests, crew members, and viewers.
  • Successfully managed multiple tasks simultaneously while hosting live broadcasts of sales events.
  • Coordinated activities between production staff members to ensure smooth transitions during broadcasts.
  • Adapted quickly to changing situations during live broadcasts and improvised effectively when needed.
  • Developed innovative strategies for creating and producing compelling content for television shows.
  • Developed marketing plans designed to promote specific product lines or services.
  • Developed and implemented merchandising strategies to increase sales and profits.
  • Monitored changes in market conditions in order to make informed buying decisions.
  • Researched new products and services to ensure that the company was up-to-date on market trends.

Managing Partner/Sales Manager

Mobility Systems Incorporated
Paducah, KY/ Nashville
04.1990 - 09.1998

About this unique Position:

Someone with wheelchair seating and positioning sales experience would possess a strong understanding of a variety of specialized wheelchairs and seating systems. They would be knowledgeable in tailoring solutions for diverse patient needs and preferences, considering factors such as:

  • Skin integrity and pressure relief: Preventing decubitus ulcers and ensuring proper pressure distribution is a critical aspect, especially for users at high risk.
  • Postural support and alignment: Optimizing trunk, head, and limb positioning to enhance function and reduce complications like contractures.
  • Comfort and lifestyle needs: Finding a balance between support, comfort, and the user's daily routines and activities.

Key responsibilities and skills included:

  • Collaboration: Working closely with clinicians (occupational and physical therapists), physicians, and caregivers to assess individual needs and recommend the most appropriate equipment.
  • Product Knowledge: Possessing in-depth knowledge of different types of wheelchairs (manual and power), custom seating systems, cushions, and other adaptive equipment.
  • Sales and Education: Effectively promoting and selling these products, providing in-service education on equipment use and features to patients, healthcare professionals, and staff.
  • Patient assessment and evaluations: Coordinating evaluations to ensure proper equipment selection, fittings, and adjustments based on changes in the patient's condition.
  • Adaptability and Problem Solving: Recognizing that each individual is unique and providing customized solutions that may require creative problem-solving and adjustments.
  • Networking: Building relationships within the rehabilitation field and staying abreast of advancements in wheelchair technology and seating solutions.
  • Conducted market research to identify new client opportunities and industry trends.
  • Delivered presentations to prospective clients highlighting service offerings and benefits.
  • Facilitated onboarding processes for new clients, ensuring smooth transitions and satisfaction.
  • Assisted in developing training materials for team members on client engagement techniques.

Education

Realtor - Real Estate

Arizona School of Real Estate
Peoria, Arizona
10.2018

Associate in Applied Science (A.A.S.) - EMT

West Kentucky Community and Technical College
Paducah, KY
05.1991

Bachelor of Arts (B.A.) - Communications

Murray State University
Murray, KY, US
05.1990

Associate in Arts (A.A.) - Architectural Drafting Engineering Technology

West Kentucky Community and Technical College
Paducah, KY
05.1984

High School Diploma -

Lone Oak High School
Paducah, KY
05.1984

Skills

  • Industry trends analysis
  • Community networking
  • Strategic planning
  • Sales strategy and planning
  • Team leadership and collaboration
  • Negotiation skills
  • Relationship management
  • Live broadcasting techniques
  • Product merchandising strategies
  • Time management
  • Profit and loss analysis

References

References available upon request

SALES AND MANAGEMENT RESULTS

Successfully managed the Collectibles department in which, with my guidance, catapulted sales from $45M to $100M in under two years. Exceptional strategic planning, team motivation, and innovative solutions contributed to this remarkable growth, showcasing a commitment to achieving and exceeding business objectives.

Timeline

Sales Consultant

C2 Tactical Gun Range
02.2023 - 07.2024

Realtor

Platinum Living Realty
11.2018 - 07.2024

Owner, Television Host, Producer

Info-Mational Media Solutions, LLC
05.2014 - Current

TV Sales Host/Producer/Buyer

Shop At Home Network/The Coin Vault
09.1998 - 05.2014

Managing Partner/Sales Manager

Mobility Systems Incorporated
04.1990 - 09.1998

Realtor - Real Estate

Arizona School of Real Estate

Associate in Applied Science (A.A.S.) - EMT

West Kentucky Community and Technical College

Bachelor of Arts (B.A.) - Communications

Murray State University

Associate in Arts (A.A.) - Architectural Drafting Engineering Technology

West Kentucky Community and Technical College

High School Diploma -

Lone Oak High School