Hi, I’m
Robert Perdue
Strategic Marketing
Woodstock,GA
Summary
Experienced in spearheading strategic market growth and enhancing client relationships, achieved a remarkable revenue increase of 100% at Benjamin Moore Paint Company. Specializes in SEO practices and effective solution implementation, with a high level of skill in clear communication and fostering business development. Diverse skill set drives significant client engagement and operational efficiency, ensuring successful outcomes for all stakeholders involved.
Overview
17
years of professional experience
Work History
MARKETING STRATEGY CONSULT
Freelance Marketing Consultant
05.2024 - Current
Job overview
- Crafted targeted marketing approaches and strategic plans for business growth in freelance work.
- Increased customer engagement significantly.
- Expert in devising tailored marketing strategies across various digital channels.
- Skilled in metrics, analytics, and market research.
- Managed numerous industry client projects concurrently with successful outcomes.
- Implemented creative strategies for achieving business success through analytics.
CONTACT AUTOMATION
Director of Marketing & Business Development
12.2023 - 05.2024
Job overview
- Enhance online visibility and drive website traffic through advanced search engine optimization strategies
- Developed strategic content across different platforms, bolstering brand visibility.
- Spearhead public relations initiatives, nurturing relationships with media representatives and key industry players to amplify company presence and reach
- Developed and applied targeted SEO and Google AdWords methods, elevating audience participation.
- Produced diverse materials to reflect thought leadership.
BENJAMIN MOORE PAINT COMPANY
Business Development & Marketing Manager
01.2012 - 09.2023
Job overview
- Ensured availability of superior quality paints and accessories.
- Spearheaded strategic efforts to boost expansion of a top paint firm.
- Over an eight-month period, revenue grew by 100%, significantly exceeding estimates.
- Regularly achieved revenue growth exceeding expectations and KPIs by at least 28%.
- Enhanced sales revenue by 28% in FY18 through significant growth in contractor presence.
- Grew client portfolio by a significant margin of 40%.
- Spearheaded rebranding initiatives and analyzed competitors to identify profitable opportunities.
- Established milestones for sales goals at three, six, nine, and twelve months.
- Excelled in ensuring optimal workforce effectiveness and personnel retention.
- Renowned for distributing top-quality paints and supplies.
- Specialized in managing B2B transactions.
- Formulated and applied specific communication tactics.
- Expanded database with high-potential prospects.
- Enhanced user experience with modern interface designs.
- Increased client interaction by skillfully applying CRM tools.
- Direct Sales
- Interpersonal Skills
- Business Development
- Time Management
- Negotiation
- Business Planning
- Communication
- Computer Literacy
- Marketing Strategy
- Organization Skills
- Analytical Skills
- Key Client Relationships
- Relationship Development
- Managed accounting tasks using QuickBooks.
EMORY-ADVENTIST HOSPITAL AT SMYRNA
Marketing Coordinator (Contract)
01.2011 - 12.2011
Job overview
- Created and distributed numerous industry-specific newsletters, providing subscribers with essential insights.
- Implemented strategic PR campaigns, focusing on effective distribution of press materials.
- Developed creative posts on different social media channels to enhance audience interaction.
- Curated print media channels for approximately 75K audience, preserving consistent brand messaging.
- Increased social media engagement through strategic content creation and targeted campaigns
A-1 BROADCAST
Media Relations Intern
02.2010 - 01.2011
Job overview
- Enhanced expertise in networking within the broadcasting industry.
- Gained insights into news media operations under the guidance of an experienced CEO.
- Earned recognition as an 'Outstanding Up-and-Comer' in News Media Relations.
- Designed, refined, and disseminated critical press information to various broadcast channels.
- Conducted regular competitor analysis to stay informed about industry trends and adjust strategies accordingly.
- Assisted in crisis communications management, mitigating potential negative impact on company reputation.
- Utilized various analytical tools to measure the effectiveness of different PR activities.
- Compiled in-depth analyses offering critical insights for subsequent efforts.
- Maintained detailed database for media references, ensuring pertinent documentation was readily available.
- Built strong relationships with key journalists, resulting in positive coverage for the organization.
- Secured valuable media coverage for clients through targeted pitching and followups.
- Generated increased awareness by crafting compelling press releases and media materials.
- Enhanced overall engagement rates with regular posting of relevant content.
- Monitored media coverage to track campaign success and identify areas for improvement.
- Proofread and edited various communication materials, guaranteeing accuracy and consistency in messaging.
- Coordinated logistics for press events, ensuring smooth execution from start to finish.
UNITED STATES ARMY
Combat Medic (68W)
10.2007 - 02.2010
Job overview
- Performed role of Special Operations Combat Medic with notable excellence throughout Operation Enduring Freedom.
- Developed powerful leadership and critical-decision-making abilities as a NCO (non-commissioned officer)
- Commended by senior officers for quick and effective intervention to thwart two separate suicide-attack attempts.
- Recognized for outstanding service and commitment.
- Served with 2nd Division, 10th Infantry; 232nd Medical Battalion; U.S
- Supervised healthcare tasks under Army Medical Command while serving a Brigade Combat Team.
Education
Kennesaw State University, Kennesaw, GA
Bachelor of Science Degree (BS) from Communications & Public Relations
University Overview
- HOPE Scholarship Recipient
- The Public Relations Student Society of America (PRSSA) President
- The Society of Professional Journalists (KSU Chapter) Secretary
- Original Fou ding Member of the Mu Beta KSU Chapter of Pi Kappa Alpha
Fortis College, Smyrna, GA
A.S. from Emergency Medical Technology (EMT-Paramedic)
University Overview
- Earned State & National Registration
- Relevant Coursework: Pharmacology & Emergency Pediatric Advanced Life Support and Cardiac Arrhythmia - Recognize and Care for any Arrhythmia
- 4.0 GPA
- Ranked as Top Student in Class and in College
- Honoree of Valedictorian
University of Maryland Global Campus, Atlanta, GA
Master of Science from Strategic Communications
12.2024
University Overview
In Progress
Skills
- Client Relationship Management
- Facilitating Multi-Site Operational Efficiency
- End-to-End Project Oversight
- Client Engagement Strategy
- Fiscal Responsibility
- Effective Solution Implementation
- Workflow Enhancement
- Account Strategy Development
- User Engagement Strategies
- Strategic Market Launch Management
- Business Development Proficiency
- Results-Driven SEO Practices
- Proficient in Microsoft Office
- Proficient in Adobe Creative Suite
- QuickBooks Proficiency
- Multiple ERM
- POS System Oversight
- Proficient in CRM Systems
- Creative Space Planning
- Space Planning Expertise
- RFMS Proficiency
- Proficient in Written Communication Proficiency Solutions
- Results-Driven Campaign Coordination
- Business Partnership Coordination
- Targeted Communication
- Strategic Lead Development
- Engagement Process Optimization
- Sales Strategy Development
- Clear Communication
- Strategic Business Growth
- Time Optimization Skills
- Advanced Negotiation Proficiency
- Strategic Business Planning
- Communication
- Skilled in Utilizing Technology Platforms
- Comprehensive Marketing Approach
- Experienced in Workflow Management
- Expertise in Data Interpretation
- High-Value Account Growth
- Client Relationship Management
Affiliationsandvolunteering
- PRSA (Public Relations Society of America) - Member
- SPJ (Society of Professional Journalists) - Member
- Wounded Warrior Project - Alumni Member & Volunteer
- Stop Soldier Suicide - Fundraising Volunteer
- His Hands Church - Safety Team Volunteer (Security and First Aid)
- Kennesaw State University - Fundraising & Volunteer
- DAV (Disabled American Veterans) - Member & Awareness Volunteer
- Car Community Connection - Event Coordinator, Fundraising Volunteer, Member
- 22 Veterans A Day - Veteran Support Volunteer
Affiliations & Volunteering
- Wounded Warrior Project (Alumni Member & Volunteer)
- Stop Soldier Suicide (Fundraising Volunteer)
- DAV Disabled American Veterans (Member, Awareness Volunteer)
- His Hands Church (Volunteer on Safety & Security Teams)
- 22 Veterans a Day (Veteran Support Volunteer)
- Car Community Connection (Evwnt Coordinator, Member & Fundraising Manager)
- USO (Fundraising Volunteer)
Timeline
Freelance Marketing Consultant
MARKETING STRATEGY CONSULT
05.2024 - Current
Director of Marketing & Business Development
CONTACT AUTOMATION
12.2023 - 05.2024
Business Development & Marketing Manager
BENJAMIN MOORE PAINT COMPANY
01.2012 - 09.2023
Marketing Coordinator (Contract)
EMORY-ADVENTIST HOSPITAL AT SMYRNA
01.2011 - 12.2011
Media Relations Intern
A-1 BROADCAST
02.2010 - 01.2011
Combat Medic (68W)
UNITED STATES ARMY
10.2007 - 02.2010
Kennesaw State University
Bachelor of Science Degree (BS) from Communications & Public Relations
Fortis College
A.S. from Emergency Medical Technology (EMT-Paramedic)
University of Maryland Global Campus
Master of Science from Strategic Communications
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