Job Search Status
Open to workDesired start date: Immediately
Open To Work
Robert Piascik
Glen Head,NY
Work Preference
Summary
Strategic Media Planner known for productive and efficient task completion. Possess specialized skills in market research, audience segmentation, and campaign strategy development. Excels in communication, problem-solving, and adaptability, ensuring effective media planning and execution that aligns with organizational goals.
Overview
6
6
Years of professional marketing experience
Work History
Media Planner / Buyer
Crossmedia NYC
New York
01.2022 - 03.2026
- Tracked media buys and analyzed campaign effectiveness using industry tools to optimize planning.
- Conducted market research to guide strategic media buying decisions and enhance targeting.
- Developed media strategies aligned with client goals and target audiences.
- Presented media proposals and insights to clients, facilitating informed feedback and approval.
Marketing Analyst
American Consumer Shows
Syosset
02.2021 - 10.2021
- Created and maintained digital advertisements across platforms including Google, Bing, Facebook, Eventbrite, and 10times to enhance brand visibility.
- Used search engine tools to research analytics on opens, clicks, impressions, bounce rate, etc.
- Organized data and results into Excel spreadsheets for streamlined analysis and reporting.
- Oversaw financial transactions for marketing initiatives
- Updated informational packets on company events using digital programs to ensure accuracy and relevance for stakeholders.
Digital Marketer / Specification Salesman
The Lighting Group NYC
New York, NY
06.2020 - 12.2020
• Engaged customers by providing product knowledge and personalized
service.
• Responsible for all advertising and marketing activities, designed weekly
email blasts, line cards, and buyer's guides; promoting products to thousands of clients.
• Improved and maintained the company's website in addition to marketing
products on Pinterest.
• Responsible for presentations and organizing meetings, showcasing and
pitching products to new wholesale or retail clients.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Creative Director of Photography
Chromatic, Photography & Media Arts Club
Geneseo
09.2017 - 05.2020
- Collaborated with club members to create visual art through organizing themed photoshoots and public events that increased community engagement
- Collected and curated student photographs while teaching digital photography techniques to enhance student skills
- Managed club social media accounts, promoted events, and provided information to drive member involvement and boost membership
- State University of New York (SUNY) College at Geneseo, NY
Education
Bachelor of Arts - Communication
State University of New York at Geneseo
Geneseo, NY05.2020
Outside Interests
- Enjoys basketball
- Digital photography
- Hiking / exploring nature
- Podcasting
- Playing with his cat (Kaiser)
Technical Proficiencies
The Trade Desk, Google Campaign Manager 360, Word, Powerpoint, Excel, Publisher, Adobe Creative Suite, Canva, Squarespace
Leadership Experience
Player, Forward, 9 position, Geneseo Warthog Rugby Club, State University of New York (SUNY) College at Geneseo
Skills
- Digital media plans
- Campaign development
- Key performance indicator
- Media buying
- Research and analysis
- Content strategy
- Media campaign implementation
- Campaign planning
- Budget management
- Competitive analysis
- Campaign tracking
- Customer research
- ROI validation
- Direct mail campaigns
- Google analytics
- Proficient in The Trade Desk, GCM360, Google Ads, and other Programmatic DSP's
- Fact-checking
- Scheduling
- Campaign management
- Marketing material design
- Market analysis
- Collaborative teamwork
- Goal setting and prioritization
- Persuasive techniques
- Presentation design
- Audience engagement
- Task prioritization
- Digital photography
- Adobe Photoshop
- Adobe Lightroom
- Adobe Audition
- Multi-channel marketing experience
- Strategic marketing campaigns
- Email marketing campaigns
Languages
Polish
Proficient (C2)
C2
English
Proficient (C2)
C2
Timeline
Media Planner / Buyer
Crossmedia NYC
01.2022 - 03.2026
Marketing Analyst
American Consumer Shows
02.2021 - 10.2021
Digital Marketer / Specification Salesman
The Lighting Group NYC
06.2020 - 12.2020
Creative Director of Photography
Chromatic, Photography & Media Arts Club
09.2017 - 05.2020
Bachelor of Arts - Communication
State University of New York at Geneseo