With a proven track record at Xtreme Snorkel Manufacturing, I developed sales and marketing strategies that significantly enhanced market penetration and revenue growth. Expert in CRM proficiency and adept at sales team leadership, I excel in transforming insights into actionable strategies, achieving year over year revenue growth of sales targets through innovative deal closing and dynamic team building and training.
Overview
16
16
years of professional experience
Work History
Senior Vice President of Sales & Marketing
Xtreme Snorkel Manufacturing
08.2011 - Current
Expanded market reach through targeted prospecting, cold calling, and networking initiatives.
Negotiated favorable contracts with key clients, securing long-term partnerships for mutual benefit.
Managed budget allocations efficiently while maximizing profitability through cost control measures.
Launched new product lines into the market successfully by coordinating comprehensive go-to-market strategies.
Championed product knowledge training sessions for the sales team, ensuring optimal representation of offerings during client interactions.
Enhanced forecasting accuracy through data-driven analysis and trend identification, leading to informed decision making.
Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Mitigated potential risks by conducting regular competitor analyses to stay ahead of emerging industry trends.
Streamlined the sales process with advanced CRM tools, improving efficiency and customer satisfaction.
Compiled and analyzed data to determine approaches to improve sales and performance.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Developed compelling presentation decks to gain approval for ideas and communicate results.
Built relationships with customers and community to establish long-term business growth.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Managed accounts to retain existing relationships and grow share of business.
Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
Streamlined sales process to improve efficiency, reduce cycle time, and close deals faster.
Managed revenue models, process flows, operations support and customer engagement strategies.
Drove sales by developing multi-million dollar contract sales.
Facilitated business by implementing practical networking techniques.
Collaborated with cross-functional teams to align business goals and drive company-wide success.
Reduced operational costs by identifying inefficiencies in sales process and implementing corrective measures.
Expanded company's reach by establishing partnerships with key industry players.
Worked effectively in fast-paced environments.
District Sales Manager
RSC Equipment Rental
12.2008 - 08.2011
Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Negotiated contracts with clients for mutual benefit while maintaining strict adherence to company policies and ethical standards.
Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
Analyzed data trends to monitor performance metrics and develop actionable insights for continuous improvement efforts.
Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
Championed Salesforce integration as the Captain of the "Inaugural" District Sales Manager National Team.
Education
High School Diploma -
Fallston High School
Fallston, MD
05-1984
Skills
Sales Operations Management
Deal Closing
Sales Team Training
Key Account Growth
Sales Presentations
Sales Process Optimization
Sales Strategy Development
CRM Proficiency
Pricing Strategy
Territory Management
Industry Expertise
Revenue Generation
Sales Team Leadership
Staff Management
Client Development
Value Propositions
Sales Strategy
Sales Pipeline Management
Competitive Intelligence
Sales analytics
Languages
English
Full Professional
Timeline
Senior Vice President of Sales & Marketing
Xtreme Snorkel Manufacturing
08.2011 - Current
District Sales Manager
RSC Equipment Rental
12.2008 - 08.2011
High School Diploma -
Fallston High School
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