ROBERT R. WISSEL III

Advisor to businesses, financiers via McKinsey, AlphaSights, Coleman, Dialetica, Guidepoint, etc. Supported decision-making processes, strategy by providing insightful recommendations backed by commercial expertise and market research

• Generated +50% net equity, +40% operating margin as real estate investor for FlyGuyz L.L.C.

Headed 3 divisions: Communications, Employee Engagement, & Uniforms for largest work group of 25,000 flight attendants. Responsibility for 50+ team and $25M+ P&L, reporting directly to S.V.P. Led omni-channel global Comms program - strategic and tactical - in support of and in partnership with operations leaders, including email, web, mobile, print, 24/7 social media with goal to increase Employee Engagement and improve Labor Relations systemwide

• Delivered +19% growth year-over-year (YoY) in program-wide engagement by leading overhaul of Comms strategy including modernized digital formatting, easier to digest writing style, personalized interactive templates, and disciplined approach to targeting and cadence
• Achieved sustained +25% and +22% increases in readership of two most critical division-wide weekly comms (YoY) through overhaul and infusion of effective marketing principles
• Led Partnerships w/ TravelPro, Lands' End, Zappo's, Axios ensuring SLA's, financials achieved
• Led development of break-through standardized data reporting, enabling realtime visibility and on demand sentiment tracking used to measure, test and improve comms
• Navigated cross-divisional leader committee through unprecedented labor relations crisis, spearheading new policies, procedures and successfully minimizing bilateral impact

• Led SkyMiles' B2B Partnership Program + Marketplace (and P&L) owning ecosystem of ancillary Hotel, Car Rental, Retail, Financial, Affiliate Partners (ie - Shopping, Dining, Cruises) as well as Strategy + Development of parallel B2B2C Customer Engagement Offers & Partner Marketing
• Drove +12% growth in engagement, +23% financial contributions annually from a 100M+ member base via customer-focused, brand and revenue-accretive Partner strategy
• Owned / sourced partners like Hilton, Marriott, IHG, Hertz, Enterprise, Lyft, Fidelity, Expedia
• Led sourcing, negotiation, development, onboarding of buzz-worthy new travel partnerships with Airbnb, Lyft, Ticketmaster delivering +110% growth (10M+ new transactions)
• Broad ownership for end-to-end partnership cycle: 1
• Supplier management (prospecting, negotiations, integration, monetization of customer data, performance), 2
• Distribution / customer contact strategy (acquisition, retention, growth), 3
• Growth planning, marketing development, 4
• Tracking, fulfillment, fraud prevention, customer service escalations
• Transformed Partnership Program beyond core business of "selling miles" into a strategic advantage by curating
• Owned distribution of Hotel + Car Rental Product offerings via delta.com and online travel agency (OTA) booking channels, including service level agreement (SLA) performance
• Reached 10M+ audiences weekly, leading 1000’s of marketing campaigns across channels
• Thought leader for broader program influencing earn, redemption, elite benefits, credit card

Managed 70+ F500 Corporate + Travel Agency Accounts worth $800M+ in revenue. Guided team of seasoned Sales Account Executives and Analysts in data-driven, solution- and value- based selling as air supplier to variety of industries like travel, media, financial, e-commerce etc

• Achieved 3 consecutive years of goal exceeding revenue and market share growth for Delta and alliance partners like AirFrance, KLM, Alitalia, Delta Private Jets
• Led end-to-end sales cycle from prospect to negotiation, performance, forecasting, CRM
• Set strategic direction for sales team in key account management process including planning, goal setting, consistency in execution, relationship management approach, leveraging strengths, conducting business reviews (QBR's) and driving accountability
• Expanded acquisition pipeline of new business including prospecting, RFP response + incentive program design (both internal and external incentives)
• Nurtured 100+ complex corporate travel contracts (CTA's) with multi-national points of sale in collaboration w/ Corporate Travel Managers (CTM's) and Travel Mgmt. Companies (TMC's)
• Represented Delta as leader, trusted ambassador at travel industry events (ie- GBTA, ACTE)
• Nominated to “Chairman's Club” (top 1% of org) for outstanding contribution and character

Led team of 40 sales reps across 12 markets in 7 Midwest states as supplier to 250 retail accounts in B2B & B2C selling including ownership for Macy's, Nordstrom, Saks, Sephora, Ulta

• Earned #2 rank (of 27 regions) nationwide, transforming from low to Top Performer
• Outpaced company growth trend (in U.S.) by +5.4% in 2008, +9.9% in 2009, and up +8% YoY in 2010 at time of departure earning “Circle of Excellence” recognition among peers