Summary
Overview
Work History
Education
Skills
Websites
Volunteer Experience
Skills
Timeline
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Robert W. Staerk

Phoenixville,PA

Summary

Award-winning Sales and Marketing Professional with a proven track record of consistent success in highly competitive B2B and medical/dental device sales. Adept at driving revenue growth, managing major accounts, and fostering category expansion through strategic planning, creative problem-solving, and strong relationship building. Recognized for excelling in both executive sales and management roles.

Overview

26
26
years of professional experience

Work History

Executive Restorative Specialist

Dentsply Sirona
W. Suburban Philadelphia & Lancaster, PA
02.2016 - Current
  • Consistently exceeded sales quotas for six consecutive years, maintaining top quartile performance for territory-based revenue and high-priority focus products.
  • Achieved 3rd ranking out of 130 sales representatives in the Division for overall sales results in 2019, earning the prestigious Champions Club Award and Incentive Trip.
  • Promoted to the highest-level customer direct position within the outside sales organization, reflecting sustained elite performance and leadership.
  • Selected by Sales Management to the Sales Advisory Council, providing critical feedback and insights to influence product sales strategies, promotions, and address evolving market needs.
  • Expanded specialized proficiencies across dentistry, encompassing consumables and equipment within Restorative, Preventive, and Chairside milling, enhancing comprehensive sales capabilities.

Senior Territory Manager

Dentsply Sirona
W. Suburban Philadelphia & Lancaster, PA
01.2012 - 12.2015
  • Earned consistent promotions for consecutive years by continuously exceeding sales quotas for territory-based revenue and high-priority focus products.
  • Selected for the prestigious Emerging Leaders Program by my Regional Sales Manager, recognizing leadership potential and high performance.
  • Achieved Top 10 ranking for 100% of New Product Launch Sales (4 of 4 launches) each year, consistently driving successful market adoption of new offerings.
  • Ranked 7th out of 120 sales reps in the Division for overall sales results in 2015, earning the prestigious Champions Club Award and Incentive Trip.

Territory Manager

Dentsply Sirona
W. Suburban Philadelphia & Lancaster, PA
03.2010 - 12.2011
  • Promoted due to consistent overachievement of sales quotas, delivering $2.6M in revenue from key focus product lines.
  • 2010 Ranked 4th out of 120 in the Division for overall sales results, earning the prestigious Champions Club Award and Incentive Trip.
  • Achieved Top 10 ranking for 100% of New Product Launch Sales (2 of 2 launches), consistently driving successful market penetration for new offerings in both years.
  • Selected to the Caulk Advisory Council by Sales Management and Marketing, providing critical feedback and insights on product sales, promotions, and market needs.
  • Chosen by the Sales Training Department to conduct 'Day in the Life' training for new DNA Caulk hires, demonstrating expertise and commitment to team development.

Territory Representative

Dentsply Sirona
W. Suburban Philadelphia & Lancaster, PA
06.2008 - 02.2010
  • Managed and expanded a complex territory across Pennsylvania and Delaware, effectively representing and training dental professionals on consumable products and small equipment while navigating a varied network of competing dental distributor representatives.
  • Significantly increased market share and total sales revenue for restorative and crown & bridge products to $2.5M by building strong relationships with dentists, dental assistants, and EFDAs, and through strategic participation in trade shows, CE events, and study clubs.
  • Achieved Top 10 rankings for 6 of 6 New Product Launch Sales, demonstrating exceptional ability to drive adoption and market penetration for new offerings over these 2 years.
  • Optimized allocation of corporate resources to maximize sales performance and customer satisfaction within the territory.

Senior Brand Manager

Yellow Book USA
King of Prussia, PA
02.2002 - 01.2004
  • Mentored and onboarded new Associate Marketing Managers, ensuring rapid skill development and effective integration into their roles.
  • Cultivated and secured major corporate partnerships in expansion markets and the Midwest, significantly contributing to market penetration and growth.
  • Led national training initiatives for sales offices, educating on corporate philosophy, core values, and advanced marketing/sales strategies to drive consistent brand messaging and performance.
  • Earned the Chairman’s Club Award and Trip in 2002 for outstanding contributions and performance.

Senior Account Executive

Yellow Book USA
King of Prussia, PA
02.2000 - 01.2002
  • Managed a diverse portfolio of new and existing business accounts, consistently selling multi-platform directory advertising solutions (print and online).
  • Generated and managed substantial revenue of $1.2 million across the Philadelphia and Suburban markets.
  • Mentored and trained new hires and peers, contributing to team development and accelerated onboarding.
  • Achieved the Chairman's Club Award and Incentive Trip in 2006, recognizing top-tier sales performance.

Regional Marketing Manager

Yellow Book USA
King of Prussia, PA
02.2000 - 01.2002
  • Developed and executed comprehensive market strategies and promotional campaigns, directly impacting sales performance across 7 regional sales offices.
  • Led training initiatives for sales representatives across 7 regional offices, enhancing product knowledge and sales effectiveness.
  • Managed the internal and external content for 27 diverse directory titles, ensuring brand consistency and market relevance.
  • Planned, organized, and orchestrated a successful series of customer appreciation events across the Mid-Atlantic area, strengthening client relationships and loyalty.

District Sales Manager

Yellow Book USA
King of Prussia, PA
02.2000 - 01.2002
  • Revitalized a struggling sales team of 12 representatives, implementing self-accountability measures, team-building exercises, motivational training, and performance-driven incentives to significantly boost morale and productivity.
  • Developed and promoted 8 team members within two years, successfully advancing 4 into sales management positions and 4 into higher-level sales roles, demonstrating exceptional talent development.
  • Devised and executed a strategic market re-entry plan in a challenging sales environment, transforming it into a top-performing national revenue source for the company.
  • Earned Chairman's Club Award and Incentive Trip in 1999, finishing 3rd out of a peer group of 28 District Sales Managers nationwide.

Lead Field Sales Training Manager

Reuben H. Donnelley
Chesterbrook, PA

Sales Training Manager

Reuben H. Donnelley
Chesterbrook, PA

Account Executive

Reuben H. Donnelley
Bala Cynwyd, PA

Account Representative

Reuben H. Donnelley
Bala Cynwyd, PA
  • Rookie of the Year

Territory Representative

Reuben H. Donnelley
Bala Cynwyd, PA

General Manager

Black Stone Marble & Granite, Inc.

Head Soccer Coach for Boys & Girls Travel teams

West-Mont United Soccer Club

Education

Bachelor of Science - Marketing

Saint Joseph’s University
Philadelphia, PA

Skills

  • New Account Acquisition
  • Major Account Management
  • Revenue Growth
  • Sales Forecasting
  • Negotiating
  • Closing
  • Sales Management
  • Leadership
  • Team Building
  • Sales Training & Coaching
  • Performance Management
  • Strategic Planning & Analysis
  • Creative Problem Solving
  • Category Expansion
  • Relationship Building
  • Written & Verbal Communication
  • Presentation Skills
  • Interpersonal Skills
  • Customer Training
  • Salesforcecom
  • Microsoft Excel
  • Microsoft PowerPoint

Websites

Volunteer Experience

West-Mont United Soccer Club, Head Soccer Coach for Boys & Girls Travel teams

Skills

New Account Acquisition, Major Account Management, Revenue Growth, Sales Forecasting, Negotiating, Closing, Sales Management, Leadership, Team Building, Sales Training & Coaching, Performance Management, Strategic Planning & Analysis, Creative Problem Solving, Category Expansion, Relationship Building, Written & Verbal Communication, Presentation Skills, Interpersonal Skills, Customer Training, Salesforce.com, Microsoft Excel, Microsoft PowerPoint

Timeline

Executive Restorative Specialist

Dentsply Sirona
02.2016 - Current

Senior Territory Manager

Dentsply Sirona
01.2012 - 12.2015

Territory Manager

Dentsply Sirona
03.2010 - 12.2011

Territory Representative

Dentsply Sirona
06.2008 - 02.2010

Senior Brand Manager

Yellow Book USA
02.2002 - 01.2004

Senior Account Executive

Yellow Book USA
02.2000 - 01.2002

Regional Marketing Manager

Yellow Book USA
02.2000 - 01.2002

District Sales Manager

Yellow Book USA
02.2000 - 01.2002

Lead Field Sales Training Manager

Reuben H. Donnelley

Sales Training Manager

Reuben H. Donnelley

Account Executive

Reuben H. Donnelley

Account Representative

Reuben H. Donnelley

Territory Representative

Reuben H. Donnelley

General Manager

Black Stone Marble & Granite, Inc.

Head Soccer Coach for Boys & Girls Travel teams

West-Mont United Soccer Club

Bachelor of Science - Marketing

Saint Joseph’s University

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