ROBIN A. CLARK
East Hartford,CT
Summary
Dynamic media leader with a proven track record at Birch & Flame, excelling in digital strategy and performance analysis. Expert in optimizing campaigns across platforms, enhancing ROI through innovative solutions. Strong collaborator and strategic thinker, adept at managing client relationships and vendor negotiations to drive impactful results.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Director of Media
Birch & Flame
01.2024 - 07.2025
- Lead the media department, overseeing all digital and traditional campaign planning, execution, and performance.
- Drive strategic vision and innovation across accounts to improve media effectiveness and ROI.
- Mentor and manage media team members; ensure skill development and alignment with agency goals.
- Oversee client relationships, ensuring delivery of integrated strategies and best-in-class service.
- Spearhead adoption of emerging platforms and tools to enhance media operations and reporting.
- Collaborate with leadership on agency growth initiatives, and cross-functional campaigns.
- Worked closely with leadership to create the company's core values and processes.
- Developed Job descriptions and training guides for the Media department
- Conducted thorough evaluations of media buying and billing platforms, overseeing the successful onboarding and integration of GaleForceMedia to enhance media planning and purchasing processes.
- Spearheaded the integration and adoption of The Trade Desk's Kokai platform, a next-generation self-service platform designed to optimize programmatic advertising across the open internet, positioning our media strategy at the forefront of industry innovation.
Media Buyer / Planner / Digital Manager
Birch & Flame
01.2023 - 01.2024
- Managed all aspects of traditional and digital media campaigns, from setup through execution, and post-campaign analysis.
- Collaborated closely with internal media team members to ensure alignment and strategic execution.
- Assisted in developing comprehensive media strategies tailored to clients' marketing goals.
- Issued RFPs to local media; reviewed, negotiated, and analyzed proposals for optimal media selections and placements.
- Prepared final media plan recommendations, and supported Account Representatives in client presentations.
- Conducted supporting research to inform media strategies and budget allocations.
- Oversaw and monitored active campaign performance to ensure proper execution and meet client expectations.
- Facilitated order processing, media insertions, and account reconciliation.
- Contributed to post-campaign analysis, and generated strategic recommendations for future planning.
- Supported the continued growth of this boutique agency through innovative media thinking, and team collaboration.
Digital Media Specialist / Planner & Buyer
Makiaris Media Services
Rocky Hill, USA
05.2016 - 01.2023
- Led the strategy and execution of multi-platform campaigns, including programmatic, paid search, social, CTV/OTT, and email.
- Analyzed campaign performance using partner data and analytics platforms; optimized in-flight to improve KPIs, and ROI.
- Managed the RFP process, negotiated vendor rates, and crafted agency POVs.
- Directed end-to-end digital campaigns across Meta, LinkedIn, Snapchat, and Google Ads.
- Presented performance dashboards and insights to clients, identified growth opportunities, and innovations.
- Fostered strong vendor relationships, and regularly evaluated new technologies and platforms.
- Collaborated cross-functionally with creative, strategy, and account teams to ensure alignment with campaign goals.
Education
General Business -
Morse School of Business
Hartford, CT01.1989
Skills
- Media strategy
- Performance analysis
- Strategic thinking
- Problem solving
- Team collaboration
- Vendor management
- Budget management
- Programmatic advertising
- Paid social and search campaigns
- KPI management
- Campaign optimization and reporting
- Client relationship management
- Cross-platform media planning
- Vendor negotiation and evaluation
- Detail-oriented
- Communication skills
Certification
- TTD - The Edge Marketing Essentials Certification 6/25/25
- IAB Digital Media 360 Certification Suite, 2022
- Programmatic 360
- Fundamentals 360
- Audio 360
- Video 360
- Data 360
References
References available upon request.
Timeline
Director of Media
Birch & Flame
01.2024 - 07.2025
Media Buyer / Planner / Digital Manager
Birch & Flame
01.2023 - 01.2024
Digital Media Specialist / Planner & Buyer
Makiaris Media Services
05.2016 - 01.2023
General Business -
Morse School of Business
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