Summary
Overview
Work History
Education
Skills
Timeline
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Robin Anderson

St. Michael,MN

Summary

Dedicated and results-oriented leader with a track record of success in steering multiple brands towards achieving strategic business objectives. Proficient in managing multiple projects amid competing priorities, adept at problem-solving, fostering relationships, and spearheading innovative initiatives to enhance brand visibility and drive growth. Thrives in collaborative, cross-functional team environments and excels as a communicator, consistently meeting aggressive project timelines amidst evolving priorities.

Overview

24
24
years of professional experience

Work History

Marketing Director

TN Marketing
11.2012 - 05.2024
  • An experienced professional at direct marketing to enthusiast/hobbyist community.
  • Generated over $5m in incremental sales contributing to over 20% of the company's revenue.
  • Responsible for planning, scheduling and executing over 3,000 email campaigns each year across 12 brands.
  • Established and maintained marketing campaign calendar for selling content / product to various subscription communities.
  • Analyzed and accessed past campaign results and contributed ideas and modifications for new campaigns and promotions.
  • Collaborated with other team members, departments, creative resources and vendors to ensure accurate and timely deployment of campaigns.
  • Oversaw the product development process including content identification, creative direction marketing collateral, deployment and strategy.
  • Direct Mail: Strategized, developed and executed direct-mail marketing programs, advanced brand market presence and effectively grew company market share.
  • Directed and led Marketing teams focused on licensed, direct mail, online and digital video projects / programs.
  • Oversaw and facilitated the development of brand specific instruction and information videos from concept through completion, including on-and-off-site production activities.
  • Established and managed favorable business relationships with clients, suppliers and vendors.

Marketing Manager/ Sr. Marketing Manager

TN Marketing
01.2007 - 11.2012
  • Successfully managed 15 direct mail continuity brand programs, each of which functioned as an independent business.
  • Developed new product lines for existing and former customers in order to generate incremental revenue.
  • Managed all program budgeting & forecasting to hit strict monthly and yearly revenue projections and at times needing to use creative ways to hit goals.
  • Collaborated with senior level executives, both internally and with external partners.
  • Served as primary point of contact for client relationships, responsible for ensuring client satisfaction.

Marketing Coordinator / Sr. Marketing Coordinator

TN Marketing
01.2004 - 01.2007
  • Successfully managed complete direct mail marketing campaigns from inception to conclusion.
  • Responsibilities included project management, list selection, offer testing, marketing analysis and reporting, product development, copywriting, inventory management, vendor management and client approvals.
  • Recognized for consistently exceeding revenue goals, beating deadlines and creating department efficiencies.

Marketing Coordinator

Open Systems International Inc.
01.2000 - 01.2003
  • Responsible for coordinating annual 3-day User Group Meeting for 100 customers (securing venue, arranging speakers, participant sign-up, agenda, activities, etc.).
  • Planned and executed all Trade Show logistics.
  • Assisted in the preparation of marketing collateral including brochures, product sheets, corporate literature and company newsletters.
  • Reviewed all RFPs and determined what was needed and assisted in preparation.

Education

Bachelor of Science (BS) - Marketing

Winona State University
Winona, MN
12.1999

Skills

    Project Management

    Brand Management

    Content Creation

    Campaign Planning & Management

    Direct Mail Marketing

    Relationship Building

    Decision-Making

    Effective Communication

    Vendor Relations

    Time Management

Timeline

Marketing Director

TN Marketing
11.2012 - 05.2024

Marketing Manager/ Sr. Marketing Manager

TN Marketing
01.2007 - 11.2012

Marketing Coordinator / Sr. Marketing Coordinator

TN Marketing
01.2004 - 01.2007

Marketing Coordinator

Open Systems International Inc.
01.2000 - 01.2003

Bachelor of Science (BS) - Marketing

Winona State University

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Robin Anderson