Robin Beltrán

Creative director and project manager for the client portfolio under the Foot Locker Incorporation umbrella, specializing in international celebrity product launches, campaigns, set design, and live events.

• Developed creative strategies to drive engagement, brand awareness and customer loyalty.
• Managed a team of national team of fabricators, and graphic designers in the creation of visuals for campaigns.
• Conducted research on industry trends and best practices for design projects.
• Created briefs and provided feedback to ensure that designs met requirements.
• Presented concepts and ideas to internal teams and external clients.
• Coordinated with other departments such as product, and sales to ensure alignment with project objectives.
• Led client meetings to discuss creative direction and review progress against goals.
• Developed guidelines and processes related to creative operations ensuring efficient workflow management.

As lead producer and campaign manager for our main client, "Parent's Magazine" My job included a multitude of roles to bring our celebrity cover-shoots of the magazine to life.

• Developed production budgets and schedules for multiple projects.
• Organized and attended pre-production meetings with key stakeholders to ensure successful execution of productions.
• Coordinated the selection of locations, crew, equipment, props and other resources needed for each project.
• Created detailed call sheets and ensured all talent, crew, and vendors were informed on set expectations.
• Oversaw daily operations on set including scheduling, problem solving, budget tracking and creative decisions.
• Collaborated with directors, writers, designers, cinematographers, editors and other creatives throughout production process.
• Communicated effectively with clients throughout entire production cycle providing updates on progress as well as addressing any concerns or questions they may have had.
• Coached celebrity on-air talent.

SXSW Live Events Manager

• Organized and attended pre-production meetings with key stakeholders to ensure successful execution of productions.
• Coordinated the selection of locations, crew, equipment, props and other resources needed for each project.
• Created detailed call sheets and ensured all talent, crew, and vendors were informed on set expectations.
• Oversaw daily operations on set including scheduling, problem solving, budget tracking and creative decisions.
• Provided feedback to editors regarding edits during post-production process.
• Ensured compliance with safety regulations on set at all times.