Summary
Overview
Work History
Education
Skills
Volunteer Work
Timeline
Generic

Robin Carlson

Summary

Proactive and self-motivated industry professional with over seven years of E-commerce, SEO, and consulting work. Proven success in organic search, marketing, and technical consulting.

Overview

8
8
years of professional experience

Work History

Senior Solutions Consultant

Astound Commerce
06.2021 - Current
  • Dedicated Salesforce Commerce Cloud functional and technical lead for a Fortune 500 beauty company.
  • Worked with Salesforce Commerce Cloud Solution Architects to assist with site implementations, migrations, optimizations, and other related development objectives.
  • Achieved project deadlines by coordinating with contractors, eCommerce Fulfillment teams, and Order Management companies.
  • Developed and implemented two new products after identifying a gap in client needs.
  • Lead client workshops, trainings and Q&A sessions for a Fortune 500 beauty company client.
  • Recommended specific services for clients based on their unique technical needs.
  • Streamlined operational processes and collaborated with SAP Software Company to implement further process improvements.

SEO Manager

Field Routes
09.2020 - 06.2021
  • Managed a team of SEO specialists that optimized website content to improve organic rankings and increase targeted traffic.
  • Automated all website audits using a Salesforce and SEMrush integration.
  • Captured new customers by optimizing the sales process to include SEO data.
  • Collaborated with development, creative, content and implementation teams to create best practices SEO initiatives from client on-boarding to site launch.
  • Generated monthly reports and presented insights and recommendations to the leadership team to drive data-informed decision-making

Assistant Manager of E-Commerce

L'Oréal
02.2018 - 09.2020
  • Developed effective B2B content strategies across digital channels, including but not limited to social, search and email.
  • Implemented SEO strategies including, competitive analysis, technical audits, internal and external linking, on-page optimizations and structured data markup.
  • Analyzed and interpreted trends in traffic patterns using Google Analytics.
  • Compiled data from Google Analytics, BrightEdge, Google Search Console, and Screaming Frog to develop comprehensive search reports.
  • Optimized and executed site blog content using Salesforce Commerce Cloud.
  • Executed website merchandising, promotions, and content marketing assets within Salesforce Commerce Cloud.
  • Worked with CRM, social media, and creative teams to develop omni-channel digital marketing strategies.
  • Created site content and developed marketing materials with L'Oréal partner brands.
  • Tracked keyword performance and provided weekly and monthly SEO reports.
  • Managed and executed the launch of SalonCentric's digital education platform to strengthen engagement with customers and increase site traffic.

Digital Media Specialist

Valpak
06.2017 - 01.2018
  • Supported B2B clients and cross-functional digital marketing teams with strategy recommendations for paid search campaigns.
  • Partnered with creative teams on strategic approaches to optimize performance of digital creative.
  • Managed paid search budget and provided spend recommendations based on campaign performance.
  • Organized and managed all digital creative requests from B2B clients.
  • Edited HTML and CSS to optimize landing pages for paid search campaigns.

SEO Analyst

Vizergy Digital Travel Marketing
04.2016 - 06.2017
  • Managed over 90 SEO client campaigns and tracked performance against KPI objectives.
  • Defined and prioritized SEO objectives, prepared reports, and presented findings to agency clients.
  • Identified marketing campaign opportunities to increase natural search visits and revenue growth.
  • Managed local listings, reviews and citations to boost regional traffic.
  • Performed keyword research and site optimization analysis.
  • Monitored website health of Marriott, Hyatt, Best Western, and Ramada hotels, both domestic and international.
  • Identified backlink opportunities.

Marketing Intern

The Connect Agency
12.2015 - 03.2016
  • Managed, maintained and developed social media strategies for the agency in order to enhance overall online reputation and clientele interaction.
  • Created content and managed company blog on WordPress.
  • Managed Google Adwords accounts for all non-profit clients.
  • Implemented B2C strategies to target new business opportunities and markets.
  • Attended offsite client meetings and organized strategy sessions.
  • Executed client CRM strategies using MailChimp and Constant Contact.

Education

Bachelor of Science - Sociology

University of Central Florida
Orlando, FL

Skills

  • BrightEdge
  • Google Analytics/Google Tag Manager
  • Screaming Frog
  • SEMrush
  • Salesforce Commerce Cloud
  • AHREFS
  • Moz
  • E-Commerce Marketing
  • Constant Contact
  • Fortune 500 Client Experience
  • Project Management Skills
  • Hootsuite
  • JIRA
  • HTML/CSS
  • Adobe Illustrator/Photoshop
  • Market Trends
  • Strategic marketing
  • SEO Analysis
  • SEO Best Practices
  • Account Management
  • Data Analysis

Volunteer Work

  • Friends of the Mission - Liberia, Africa 2012
  • Pet Rescue by Judy - Orlando, Florida 2011 - 2015

Timeline

Senior Solutions Consultant

Astound Commerce
06.2021 - Current

SEO Manager

Field Routes
09.2020 - 06.2021

Assistant Manager of E-Commerce

L'Oréal
02.2018 - 09.2020

Digital Media Specialist

Valpak
06.2017 - 01.2018

SEO Analyst

Vizergy Digital Travel Marketing
04.2016 - 06.2017

Marketing Intern

The Connect Agency
12.2015 - 03.2016

Bachelor of Science - Sociology

University of Central Florida

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