Robin Dill
Grand Rapids,MI
Summary
Brand Communications leader with 15+ years of experience driving communication strategy, leading major product and program launches, and collaborating across teams to deliver clear, compelling brand stories and experiences.
Overview
2026
2026
years of professional experience
Work History
Vertical Market Brand Communications Lead
Steelcase
Grand Rapids, MI
2018 - Current
- Lead strategic communication initiatives for Steelcase Health, Learning and Small + Mid-Size Business vertical markets. Shape content, messaging, and campaigns across digital and print platforms informed by thought leadership, research and market trends.
- Drive production of high-quality visual content through management of photography, video, and illustrations. Oversee development of high-level brand collateral.
- Primary lead for Health and Learning product launches, owning communication strategy, execution and ongoing product portfolio communication support.
Product + Cross-Category Communications Lead
Steelcase
Grand Rapids, MI
2008 - 2018
- Led communication strategy for global Corporate market product launches across seating and furniture categories, shaping compelling stories and equipping sales with cohesive, market‑ready tools.
- Directed cross‑category go‑to‑market strategy for Steelcase Advanced Applications, creating ideabooks, design guides, visual assets, and interactive planning tools that strengthened sales and design engagement.
- Championed foundational communication strategy for the Steelcase Surface Materials program, enhancing the customer experience through updates to Select Surfaces, the digital library, digital swatch cards, and showroom displays.
- Developed communication strategies and go‑to‑market toolkits for the Applied Research Consulting Group (ARC), formally positioning ARC as a research driven external‑facing consulting service.
Communications Manager, Merrell Footwear
Wolverine World Wide
Rockford, MI
2005 - 2008
- Managed marketing communications, packaging, PR, and creative partner coordination for Merrell Footwear.
Communications Coordinator
Corewell Health
Grand Rapids, MI
2002 - 2005
- Developed system-wide communication plans, internal messaging, marketing support, and major staff and community events.
Product Marketing Specialist, HM RED/SQA
Herman Miller
Zeeland, MI
1998 - 2002
- Led product launch coordination, photo shoots, trade show support, sales analysis, and PR activities for Herman Miller RED and SQA business units.
Education
Bachelor of Science - Business Administration - Marketing
Central Michigan University
Mount Pleasant, MISkills
- Strategic communication: Craft clear, compelling narratives aligned to business goals
- Product launch leadership: Lead complex, multi‑phase launches with strong cross‑team alignment
- Project management: Drive timelines, resources, and stakeholder coordination to deliver high‑quality outcomes
- Visual asset development: Guide creation of photo, video, rendering, and digital assets that elevate brand storytelling
- Cross‑functional collaboration: Align teams across categories to ensure cohesive, consistent communications
Timeline
Vertical Market Brand Communications Lead
Steelcase
2018 - Current
Product + Cross-Category Communications Lead
Steelcase
2008 - 2018
Communications Manager, Merrell Footwear
Wolverine World Wide
2005 - 2008
Communications Coordinator
Corewell Health
2002 - 2005
Product Marketing Specialist, HM RED/SQA
Herman Miller
1998 - 2002
Bachelor of Science - Business Administration - Marketing
Central Michigan University