Robin Farina
Neavitt,CA
Summary
Highly motivated Operations & Marketing Professional with over 15 years of experience in driving revenue growth, optimizing operational efficiency, and delivering exceptional customer service. Strong ability to identify opportunities for business growth, negotiate contracts, and build lasting relationships. Looking to leverage my skills and expertise to contribute to a dynamic organization and drive sustainable business success.
Overview
26
26
years of professional experience
Work History
Sales and Operations Director
vinSUITE
10.2023 - Current
- Lead a team of sales representatives to achieve and exceed monthly sales targets
- Develop and implement sales strategies to drive business growth and increase market share
- Manage key client accounts and create business development while maintaining strong relationships to ensure customer satisfaction and retention
- Analyze sales data and trends to identify opportunities for improvement and optimize performance
- Create customized marketing email campaigns to segmented prospects & negotiate deals
- Create e-comm & digital marketing strategies for specific sales campaigns and present to prospects
- Analyzed business operations and implemented strategies to improve operational cohesiveness.
- Analyzed customer feedback and identified areas for improvement to drive business success.
General Manager
Cynisca Cycling, 501c-3
10.2022 - Current
- Development of team policies e.g. code of conduct, training, and medical expectations
- Manage fundraising and sponsorship at $1,500,000 yearly budget
- Organize events and campaigns to generate and acquire donors with relationship management skills
- Create email marketing campaigns to bolster fundraising and donations
- Design and implement post-contribution donor relations programs, including delivery of membership benefits
- Oversee logistics for the organization including athletes and staff and all related logistics, e.g. hotels, transfers, and meals
- Serve as the principal point of contact for high-value customers
- Created team policies e.g. code of conduct, training, and medical expectations
- Oversee HR duties within the organization in USA and internationally
Wine Broker
Beaune Imports
07.2020 - 09.2023
- Grow the Sacramento and Foothills region in sales of import business
- Established and maintained relationships with retail and restaurant accounts to source a diverse portfolio of premium wines for clients
- Conducted market research and analysis to stay up-to-date on industry trends and pricing, providing valuable insights to clients
- Managed a portfolio of clients, providing personalized recommendations and support to meet their specific needs
General Manager
Sweat Nevada County
04.2021 - 12.2022
- Manage daily operations of facility, membership management, and staffing.
- Led a team of 25+ employees, overseeing all aspects of daily operations including training and performance management
- Developed and maintained relationships to drive business partnerships and improve customer satisfaction
- Created and implemented policies and procedures to ensure compliance with company standards and industry regulations
Professional Cyclist
01.2005 - 01.2015
- Represented the USA in high level competitions including the World Championships, Olympic Long-team, and Pam American Games
- Collaborated with team members to strategize and execute race plans, showcasing strong communication and teamwork skills
- Leveraged social media platforms to promote team and sponsor brands, increasing visibility and fan engagement
Owner of Uptown Cycles and Uptown Cycles Coaching
Uptown Cycles
08.2006 - 12.2012
- Spearheaded launch and growth of Uptown Cycles, a premier boutique cycling shop specializing in high-end bikes and accessories.
- Established Uptown Cycles Coaching as a leading provider of personalized training programs for cyclists of all skill levels, resulting in improved client performance and satisfaction.
- Developed strategic partnerships with cycling brands and local cycling clubs to enhance Uptown Cycles' product offerings and community engagement.
- Managed day-to-day operations of both Uptown Cycles and Uptown Cycles Coaching, overseeing a team of employees to ensure exceptional customer service and operational efficiency
- Managed day-to-day business operations.
- Trained and motivated employees to perform daily business functions.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
Marketing Manager
Nashville Sports Council
12.1999 - 09.2003
- Responsible for all communications to Board Members and Sports Council Members, including monthly newsletters and all internal sponsor communications.
- Managed volunteers for all NSC events, including: SEC Basketball Championships, Music City Bowl, the Music City Marathon
- Developed and executed marketing strategies to increase brand awareness and drive revenue growth
- Oversaw the creation of marketing collateral and promotional materials that supported marketing initiatives
Education
Sports Management - Business, Management and Marketing
University of Tennessee-Knoxville
Knoxville, TN05-1999
WSET 3 -
Napa Valley Wine Academy
Napa, CASkills
- Lead Qualification
- B2B sales
- Sales Presentations
- Customer Interactions
- Performance Marketing
- Recruiting
- Operational Excellence
- Negotiation
Timeline
Sales and Operations Director
vinSUITE
10.2023 - Current
General Manager
Cynisca Cycling, 501c-3
10.2022 - Current
General Manager
Sweat Nevada County
04.2021 - 12.2022
Wine Broker
Beaune Imports
07.2020 - 09.2023
Owner of Uptown Cycles and Uptown Cycles Coaching
Uptown Cycles
08.2006 - 12.2012
Professional Cyclist
01.2005 - 01.2015
Marketing Manager
Nashville Sports Council
12.1999 - 09.2003
Sports Management - Business, Management and Marketing
University of Tennessee-Knoxville
WSET 3 -
Napa Valley Wine Academy
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