Summary
Overview
Work History
Education
Skills
Activities
References
Timeline
Generic

ROBIN GILLESPIE

Westminster,CO

Summary

Results-driven Sales and Marketing Executive with 15 years of experience leading productive and cutting-edge teams. Talented leader with proven history of developing top-producing salespeople and personally meeting and exceeding quotas. Lead teams by example, and as a mentor and coach. Dedicated to detailed analysis, critical thinking and maximized use of computer technology to exceed sales and marketing goals.

Overview

17
17
years of professional experience

Work History

DIRECTOR SALES & MARKETING

BROOKDALE MERIDIAN ENGLEWOOD (CCRC)
02.2023 - Current
  • Interview and hire talented individuals to add value to marketing team.
  • Expand personnel skill sets by mentoring marketing team both individually and in groups.
  • Evaluate marketing/sales personnel and offer constructive feedback on ways to improve.
  • Work successfully with diverse group of coworkers to accomplish goals and address issues related to sales, rent ready rooms and move-ins.
  • Exceeded Budget, broke sales record of 26yrs within 3 months
  • Update CRM with leads, follow-up, pipeline
  • Manage fiscal budget, forecasting, rent ready apartments, revenue for IL/AL/Skilled Nursing/Memory Skilled
  • Develop relationships within Senior Living Professional Community
  • Lead Generation, including monthly and quarterly events and event planning
  • Develop marketing strategies based on corporate objectives and market trends.
  • Delivered marketing strategy updates to upper-level management.
  • Built strong relationships with clients through regular communication and follow-ups.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Evaluated the effectiveness of current sales techniques and made adjustments where necessary.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Established and maintained consistent and vibrant corporate image, represented company at trade events and developed strategic relationships with key prospects.
  • Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives.
  • Provided guidance on best practices in customer service management.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.
  • Conducted individual account manager reviews to determine training needs and improve sales performance.
  • Evaluated leads obtained through direct referrals, lead databases and cold calling.
  • Developed and implemented sales and marketing strategies to increase revenue.
  • Maintained open communication with team members, resulting in successful project outcomes.
  • Exceeded customer satisfaction by finding creative solutions to problems.
  • Coordinated marketing events for showcasing all senior living options and services.
  • Completed day-to-day duties accurately and efficiently.
  • Manage state of Colorado CE program for Case Managers
  • Presidents Club.

CRISIS MANAGEMENT CONSULTANT

OWNER, PEACEFUL BEING SOLUTIONS, LLC
Denver, CO
11.2020 - 02.2023
  • Started company to give back to the senior community during life crisis
  • Provide information on best options for care
  • Acquire new business through social media, digital marketing, B2B sales and relationship building
  • Certified Grief Counselor and Life Coach, helping people through all forms of grief.
  • Conducted research and analysis of market trends, customer behaviors, and competitive landscape.
  • Collaborated with clients to develop action plans to address specific challenges and objectives.
  • Engaged in regular professional development activities such as attending webinars or reading relevant literature in order to stay abreast of current trends in the consulting industry.
  • Presented findings from research studies at conferences or seminars in order to raise awareness about various topics related to the consulting field.
  • Audited company's legal documents to verify compliant policies and procedures.
  • Analyzed complex information from multiple sources to identify patterns or trends that could be used as a basis for decision-making.
  • Utilized document management system to organize company files, keeping up-to-date and easily accessible data.
  • Developed and implemented customized strategies to meet client needs.
  • Implemented strategies to take advantage of new opportunities.
  • Set specific goals for projects to measure progress and evaluate end results.
  • Mentored associate consultants to encourage enthusiasm toward tasks and responsibilities.
  • Monitored contract requirements, invoices and receivables to keep books in order.
  • Developed solutions tailored specifically to each client's unique needs while staying within their allocated budgets.
  • Identified needs of customers promptly and efficiently.
  • Identified potential risks associated with proposed solutions or projects.
  • Displayed strong telephone etiquette, effectively handling difficult calls.
  • Exceeded customer satisfaction by finding creative solutions to problems.
  • Assisted with customer requests and answered questions to improve satisfaction.

NATIONAL SIGNING AGENT

OWNER, RGC SIGNINGS
01.2016 - 01.2023
  • Started company and worked part-time to be caregiver to a family member with terminal medical condition
  • Continued to work full-time during COVID-19
  • Acquired new business through marketing, social media, internet advertising, B2B sales and relationship building
  • Developed and managed forecasting, budgets, revenue, ROI and COG’s
  • Hired, trained and managed 3 other agents.

REGIONAL SALES MANAGER/HOSPICE SPECIALIST

ACCENTCARE
04.2012 - 06.2015
  • Sold services B2B, built relationships, provided educational seminars, managed services for clients
  • Increased sales YoY by a minimum of 175% and exceeded quotas every quarter
  • Reported to VP of Sales, developed sales training, managed sales team including forecasting, budgets, revenue, analytics, ROI’s, commission structure, etc
  • Worked closely with operations team to maintain and exceed ROI and COG’s
  • Presidents Club.
  • Maintained accurate records of all sales activities including leads generated and closed deals.
  • Cultivated an environment that fostered teamwork among regional sales staff members.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Coached, developed and motivated team to achieve revenue goals.
  • Held weekly meetings with each representative to talk one-on-one, resolve issues and provide tailored training.
  • Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
  • Monitored competitor activities and analyzed pricing trends in the region.
  • Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
  • Implemented effective territory management techniques across the region.
  • Penetrated new markets by investigating competitor products, services and trends.
  • Supported sales team members to drive growth and development.
  • Organized trade shows, exhibitions, and other events to showcase products.
  • Supervised sales strategy, training, team structure, and communication of regional sales program.
  • Analyzed quarterly sales statistics and prepared analyses for corporate management.
  • Created and maintained sales environment to support business objectives.
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.
  • Worked with cross-functional teams to achieve goals.
  • Recognized by management for providing exceptional customer service.
  • Prioritized and organized tasks to efficiently accomplish service goals.
  • Resolved customer complaints regarding sales and service.
  • Established relationships with key accounts in the region through personal visits and phone calls.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Participated actively in industry conferences and seminars for knowledge sharing purpose.
  • Developed strategies and plans for regional sales growth.
  • Built sales forecasts and schedules to reflect desired productivity targets.

SALES MANAGER/ACCOUNT EXECUTIVE

AMEDISYS INC
01.2007 - 04.2012
  • B2B sales for service, acquired referrals, built relationships, developed educational seminars for referral sources
  • Exceeded quota every month
  • Increased revenue by 210% in 6 months
  • Promoted to Sales Manager after 9 mo
  • Reported to CEO, maintained forecasts and budgets, built data tools to monitor ROI, managed and trained sales team
  • Increased revenue and admissions by 350% in 18 months
  • Presidents Club and Pinnacle Club.
  • Prospected for new business using databases and other strategies to generate sales.
  • Coordinated Daily Field Reports (DFRs) and distributed to clients.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Delivered sales presentations focused on offerings and unique advantages over competitors.
  • Created and presented monthly reports to management on sales performance.
  • Oversaw regional and local sales managers and staff.
  • Collaborated with marketing team to create promotional materials for target customers.
  • Identified and developed new markets for products or services.
  • Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
  • Resolved customer complaints regarding sales and service.
  • Organized trade shows and other events as a means of increasing visibility in the marketplace.
  • Created and maintained sales environment to support business objectives.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
  • Trained, coached, and mentored junior sales personnel to ensure success in their roles.
  • Performed sales consultations and educated clients on products and services.
  • Prepared sales production reports for senior management.
  • Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
  • Attended trade shows for in-person engagement and network building.
  • Boosted revenue and facilitated sales activity while developing consistent employee measurements for exceeding goals.

Education

BS HEALTH ADMINISTRATION -

UNIVERSITY OF ST. FRANCIS
01.2000

DIAGNOSTIC MEDICAL SONOGRAPHER -

UNIVERSITY OF COLORADO-SCHOOL OF MEDICINE
01.1987

REGISTERED RADIOLOGIC TECHNOLOGIST -

BERGAN MERCY HOSPITAL
01.1986

Skills

  • Sales Management – Executive
  • Sales Operations
  • Business Development
  • Senior Community Sales
  • Medical Device Sales
  • Health Care Service Sales
  • Negotiation – including C Suite
  • Account Management
  • National Lecturer
  • Consultative Selling
  • Sales Process
  • Sales Training
  • Business to Business (B2B)
  • Presentations and Education
  • Forecasting and Budgeting
  • Start-Up Sales
  • Marketing Campaigns
  • CRM – expert in Sales Force, ZOHO, SIMS
  • ROI Analysis
  • Budget Development
  • Strategic Planning
  • Contract Negotiation
  • Training and Onboarding
  • Team Recruiting and Hiring
  • Strategic Planning and Alignment
  • Market Trends Analysis
  • Budget Forecasting
  • Google Analytics
  • Relationship Building
  • Sales Forecasting
  • Cross-Departmental Alignment
  • Proposal Development
  • Performance Evaluations
  • Corporate Communication
  • Lead Generation Campaigns
  • B2C Marketing
  • B2B Marketing
  • Decision-Making
  • Budgeting and Allocation
  • Customer Retention Strategies
  • Staff Management
  • Data Analytics
  • Market Analysis
  • Competitor Analysis

Activities

  • Local and National Lecturer
  • Past President Colorado Ultrasound Society
  • Published in Reproductive Endocrinology
  • Certified Life Coach and Grief Counselor
  • Volunteer-Testicular Cancer Awareness Foundation

References

References available upon request.

Timeline

DIRECTOR SALES & MARKETING

BROOKDALE MERIDIAN ENGLEWOOD (CCRC)
02.2023 - Current

CRISIS MANAGEMENT CONSULTANT

OWNER, PEACEFUL BEING SOLUTIONS, LLC
11.2020 - 02.2023

NATIONAL SIGNING AGENT

OWNER, RGC SIGNINGS
01.2016 - 01.2023

REGIONAL SALES MANAGER/HOSPICE SPECIALIST

ACCENTCARE
04.2012 - 06.2015

SALES MANAGER/ACCOUNT EXECUTIVE

AMEDISYS INC
01.2007 - 04.2012

BS HEALTH ADMINISTRATION -

UNIVERSITY OF ST. FRANCIS

DIAGNOSTIC MEDICAL SONOGRAPHER -

UNIVERSITY OF COLORADO-SCHOOL OF MEDICINE

REGISTERED RADIOLOGIC TECHNOLOGIST -

BERGAN MERCY HOSPITAL

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ROBIN GILLESPIE