ROBIN HEERALALL
FORT MILL,SC
Summary
Knowledgeable Social Media Marketing Coordinator. Skilled in developing and executing strategic campaigns across multiple social media platforms. Proven ability to engage audiences and drive brand awareness. Demonstrated expertise in content creation and analytics.
Overview
7
7
years of professional experience
Work History
Social Media & Marketing Coordinator
TEMPTU
05.2021 - Current
- Developed social media strategies to maintain the brand presence across Instagram, Pinterest, YouTube, TikTok, and Facebook
- Interacting and engaging with the brand's community across all social media platforms to strengthen customer relationships
- Grew Pinterest impression by 10 million by curating organic boards and managing Pinterest campaigns
- Create and edit content on Canva and CapCut for social media platforms
- Implemented influencer outreach programs, resulting in increased brand visibility and new partnerships.
Tutor
Fashion Institute of Technology
08.2019 - 12.2021
- Provided one-on-one tutoring sessions, tailoring instruction to meet the specific needs of each student while promoting independent learning skills.
- Provided homework assistance using specific curriculum and materials.
Social Media Marketing Intern
TEMPTU
01.2020 - 05.2021
- Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
- Managed the company Pinterest account and was able to increased impressions by 438% over the span of 4 months.
- Curated content from Pixlee to post on the brand’s Instagram
- Formulated social media reports monthly with insights from Instagram and Pinterest
Service Selling Representative
Nordstrom Rack
06.2019 - 08.2019
- Greeted customers warmly to set tone of customer experience and provide welcoming and friendly atmosphere.
- Used Oracle Retail Software to help with inventory
Public Relations Intern
Burke County Public Schools
01.2018 - 06.2018
- Prepared social media posts and videos on Facebook and Instagram.
- Helped manage the image of the school system across social media platforms
- Traveled from various schools to photograph events, assemblies, and after school activities
- Researched and wrote articles for school newsletters and magazines.
Education
ASSOCIATE IN APPLIED SCIENCE - ADVERTISING AND MARKETING COMMUNICATIONS
FASHION INSTITUTE OF TECHNOLOGY, STATE UNIVERSITY OF NEW YORK
01.2020
BS DEGREE PROGRAM - ADVERTISING AND MARKETING COMMUNICATIONS
FASHION INSTITUTE OF TECHNOLOGY, STATE UNIVERSITY OF NEW YORK
01.2022
Skills
- Microsoft Word Certified
- Microsoft PowerPoint Certified
- Knowledge of Microsoft Excel
- Experienced in Mintel
- Experienced in MRI/GFK
- Experienced in Statista
- Knowledge of Adobe Photoshop
- Tech Savvy
- Proficient across all Social Media Platforms
- Proficient in Canva
- Proficient in Adobe InDesign
- Proficient in CapCut
Timeline
Social Media & Marketing Coordinator
TEMPTU
05.2021 - Current
Social Media Marketing Intern
TEMPTU
01.2020 - 05.2021
Tutor
Fashion Institute of Technology
08.2019 - 12.2021
Service Selling Representative
Nordstrom Rack
06.2019 - 08.2019
Public Relations Intern
Burke County Public Schools
01.2018 - 06.2018
BS DEGREE PROGRAM - ADVERTISING AND MARKETING COMMUNICATIONS
FASHION INSTITUTE OF TECHNOLOGY, STATE UNIVERSITY OF NEW YORK
ASSOCIATE IN APPLIED SCIENCE - ADVERTISING AND MARKETING COMMUNICATIONS
FASHION INSTITUTE OF TECHNOLOGY, STATE UNIVERSITY OF NEW YORK
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