Robin Insley

Outcomes

• Orchestrated omnichannel campaigns that positioned brands in today's conversations, consistently cementing names and reputation in national rankings and award recognitions.
• Spearheaded innovative communications and marketing plans of DTC and retail products, leading to series funding and new investor relations.
• Designed creative marketing growth plan resulting in sale of start-up, one of the company goals in five-year plan.
• Grew event brand with regional interests into a national, multi-day destination tradition considered one of the top ten in the country.

Highlights

• Builds brands through highly focused public relations and marketing campaigns tailored to desired outcome and designed to maximize exposure across all channels.
• Brings a full-picture knowledge of the competitive landscape coupled with a comprehensive understanding of the industry and the issues that drive it - cultural, environmental, nutritional - to all strategies.
• Responsible for developing and executing strategic communication initiatives that effectively tell the brand story, product offerings, enhance brand reputation, and increase visibility amongst various stakeholders, including consumers, employees, investors, and the media (traditional and social).
• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
• Develop annual brand plans and budgets that thoughtfully address client goals and growth forecasts.
• Deliver positive media coverage and social engagement to promote commercial and brand initiatives, founder press, business & trade, product features, regional news stories.
• Build and maintain a network of press relationships and an effective internal database of contacts that streamlines planning and pitching process.
• Lead planning and execution of events and experiences for media talent, influencers including guest experience, agency and vendor management, creative asset briefing, logistics, budgeting, and post-event ROI reporting.
• Steer initiatives from idea to execution across a cross-functional team, representing what's best for clients in all forums.
• Work collaboratively with clients, each unique with their distinct voice, to create campaigns customized to their needs.
• Strategize ways to build market share, increase revenue and acquire success through innovative developments in organizational structure.
• Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
• Facilitate monthly sales presentations to audiences of up to 200 people and communications for upcoming joint venture opportunities and collaborative business efforts.
• Identify ways to build brand awareness through engaging campaigns that establish the company's reputation, incite curiosity and inform potential customers.
• Establish product loyalty through continual efforts to build, rebrand, modify and increase product offerings in a way that is honest, competitive and true to the company mission.

Client List

• CPG Product & Retail: Voyage Foods, Kosterina Extra Virgin Olive Oil, Lucini Italia, Zia Hatch Chile Company, Yolele Foods, Friendship Dairies, Murray's Free-Range Chicken, Jacques Torres Chocolate, William Greenberg Desserts
• Chefs & Hospitality: 17th Street Barbecue, Charlie Trotter, Macy's Culinary Council, Park Hyatt Chicago, Joella Province/South Korea, Gangwon Province/South Korea
• Publishing & Television: KOREATOWN, The Fearless Baker: Simple Secrets for Baking Like a Pro, Praise The Lard: Recipes and Revelations from a Legendary Life in Barbecue, Spain...on the Road Again with Mario Batali and Gwyneth Paltrow, Kimchi Chronicles starring Marja and Jean-Georges Vongerichten with Hugh Jackman, The Joy of Painting: Bob Ross' Unfinished Season
• Events: 2018 PyeongChang Winter Olympics New York City Kick-Off, Food Network South Beach Wine & Food Festival, Food Network New York City Wine & Food Festival

• Developed and managed omnichannel consumer marketing programs for Groupe Dannon, Unilever, and Subway.
• Determined the campaign scopes and budgets to drive effective implementation across all media and consumer platforms.
• Regular monitoring of campaigns to ensure execution is staying on-budget and is profitable for the agency.
• Served as primary client contact and maintained relationships with key client personnel.

• Led the agency's restaurant and food division overseeing publicity for Groupe Alain Ducasse global properties, Charlie Trotter, Jacques Torres Chocolate, Ruffino Vineyards.
• Managed the publicity campaign for Sirio Maccioni's memoir, SIRIO: The Story of My Life and Le Cirque.

• Managed the public relations for the Maccioni family's Le Cirque and Osteria del Circo brands, the opening of Bellagio restaurants in Las Vegas, Jacque Torres' television series Dessert Circus and companion cookbooks.
• Worked on campaigns for Mark Bittman's How to Cook Everything, the best-selling cookbook of its time, Julia Child's PBS series Julia & Jacque: Cooking at Home and Julia Child's Kitchen Wisdom, Joan Nathan's PBS series Jewish Cooking in America, Alice Water's cookbook The Art of Simple Food.

Oversaw the public relations campaign for the Mediterranean Diet Pyramid, positioning it against the USDA Food Guide Pyramid and cementing it as the healthiest diet in the country.