ROBIN LUCAS
Marketing/ Communications Professional
Atlanta,GA
Summary
Natural storyteller and experienced communications professional with extensive experience in developing and executing communication strategies, building and maintaining relationships with key stakeholders, and managing internal and external communications. Proven ability to collaborate with cross-functional teams to ensure messaging consistency and alignment with business objectives.
Overview
13
13
years of professional experience
Work History
Marketing/ Communications Director
NotOK App
Atlanta, GA
01.2017 - 03.2023
- Led development and execution of SaaS company's communication strategies, including PR campaigns, social media, content marketing, and digital marketing.
- Boosted downloads by 400% through targeted social media marketing campaigns.
- Built and maintained relationships with key stakeholders, including media, customers, partners, regulators, and investors, resulting in increased brand awareness and market penetration.
- Collaborated with cross-functional teams, including marketing, product, and sales to ensure messaging consistency and alignment with business objectives.
- Promoted customer-centric approach to creating content, producing blog posts, webinars, case studies, white papers, newsletters, and deliverables that bolstered go-to-market strategy and established founders as thought leaders.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Managed company's internal and external communications, resulting in increased employee engagement and customer satisfaction.
- Created budget for communications outreach and ensured compliance.
- Managed external consultants to deliver excellent outcomes and control costs.
- Conducted regular content audits and analysis to identify gaps and opportunities for improvement.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Content Director
The Mom Project
Atlanta, GA
08.2021 - 01.2023
- Developed and executed content strategy across multiple platforms, including social media, blogs, and email marketing, resulting in 30% increase in engagement and 20% increase in website traffic.
- Managed team of writers, editors, and designers to produce high-quality content that aligned with company's brand voice and style guidelines.
- Used content management system to analyze user engagement and website traffic metrics.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Worked closely with cross-functional teams such as sales and product to guarantee that content produced aligned with company's business objectives and initiatives.
- Conducted regular content audits and analysis to identify gaps and opportunities for improvement.
- Oversaw content budget and resource allocation, ensuring projects were delivered on time and within budget.
- Managed external consultants to deliver excellent outcomes and control costs.
- Edited and proofread content for accuracy and readability.
Marketing Associate/ Communications Manager
AIXSYS
Columbia, SC
01.2010 - 12.2016
- Developed and executed successful communication strategies for cloud computing company that resulted in increased brand awareness and market penetration
- Worked with media outlets, journalists, and influencers to secure positive coverage of company and its products
- Coordinated effective placements of media announcements, digital ads and print ads for maximum effectiveness and exposure.
- Coached executives on key talking points and communication strategies for different audiences.
- Managed internal and external communications, including social media, content marketing, and employee communications.
- Built and maintained relationships with key stakeholders, including media, customers, partners.
- Developed and executed change communication strategies to support business transformation programs.
- Collaborated with cross-functional teams to ensure messaging consistency and alignment with business objectives.
- Managed consistent design theme, look and content of organization's online presence.
Education
Bachelor of Arts - Interdisciplinary Studies
University of South Carolina - Columbia
Columbia, SCSkills
Microsoft 365
Adobe Creative Cloud, Adobe Premier Pro
Canva ProProject ManagementSEO & Content OptimizationStrategic Content Planning & Marketing
Social Media ManagementBrand & Corporate CommunicationsData Analysis & ReportingPrompt Engineering for AI ApplicationsBrand development
Timeline
Content Director
The Mom Project
08.2021 - 01.2023
Marketing/ Communications Director
NotOK App
01.2017 - 03.2023
Marketing Associate/ Communications Manager
AIXSYS
01.2010 - 12.2016
Bachelor of Arts - Interdisciplinary Studies
University of South Carolina - Columbia