Robin Manke-Cassidy

• Product and solution marketer focused on WAN connectivity, security (ZTNA, SASE, Browser Isoation), and SD-WAN with a focus on cellular technologies (LTE/5G)
• Products include: Cradlepoint routers, private cellular network, SD-WAN for cellular, Cloud-based management of portfolio, web and SaaS App security through Browser isolation
• Develop marketing strategies to articulate the entire product portfolio value to the market
• Strategize portfolio with sales enablement, demand gen, and channel enablement
• Created Technical Alliance Marketing organization
• Create compelling marketing, training, and analyst stories to elevate the joint integrations and value to the market and Cradlepoint.
• Developed Customer Insights team to foster customer references, gather greater understanding of the use cases of customers, provide direct feedback into product management and engineering
• Implemented reference solution directly within Salesforce to align the sales more tightly to customer reference activities
• Created marketing assets for sales, demand gen, events to convey the integrated company product story
• Engaged with Press and Industry Analysts to elevate the combined portfolio story to the market
• Developed market share to demonstrate to the parent company (Ericsson) Cradlepoint market, used to track competitors and the market dynamics
• Focus areas: Cellular WAN, Private Cellular Network, SASE/ZTNA, SD-WAN, Browser Isolation
• Launched key vertical marketing initiative with focus specifically for the emerging markets APAC and EMEA
• Liaison with other departments such as legal, procurement, security, and compliance.
• Increased company revenue by streamlining processes and implementing cost-saving measures.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
• Negotiated favorable contracts with vendors for reduced costs and improved service quality.
• Secured key partnerships that contributed to the company's overall growth strategy and market reach.
• Facilitated cross-functional collaboration for improved decision-making processes within the organization.
• Leveraged professional networks and industry knowledge to strengthen client relationships.
• Assisted with sales and marketing strategies to foster achievement of revenue goals.
• Interacted well with customers to build connections and nurture relationships.
• Trained and guided team members to maintain high productivity and performance metrics.

• Product manager and marketer with experience in enterprise virtualization, security, and cloud delivered software from concept, market analysis, development/creation, and go to market
• Shipped products: Citrix Receiver, Citrix XenMobile, NetScaler, Citrix SD-WAN
• Strategy and GTM for client access products for mobile and web: iOS, Android, HP TouchPad, Blackberry, HTML5/Chrome web client, Cisco Cius, and Playbook
• Improved adoption by 50% year over year
• (products Citrix Receiver and XenMobile)
• Built an enterprise UX with consumer aesthetics in conjunction with product designers to enable consistent, secure access to apps and data
• Strategy for management of products through cloud-based management tool
• Created an 'Early Adopter' program enabling valuable feedback from customers and partners providing enhanced overall quality and usability of releases
• Devised Channel Partner program to ramp up knowledge of XenMobile product in channel as well as promote sales through early access, documentation, training, etc
• Fostered open/frank communication between product group and other organizational groups such as sales, customer support, and marketing to accelerate adoption and sales
• Grow relationships within R&D/engineering teams to develop dialog to create the best products taking every point of view into consideration from engineering to customers
• Constructed integration strategies and go-to-marketing programs with alliance partners to highlight combined values and grow sales
• Product messaging for mobile, cloud, and networking portfolios
• Led integrated marketing across marketing organization representing security and networking portfolio for improved overall execution enhanced demand gen, content creation, and digital assets aligning networking with broader company portfolio
• Conducted customer briefings to build relationship, understand customer challenges, and articulate product value both from business and technical perspective
• Built relationship with geo-based field marketing teams to grow pipeline and align messaging through roadshows, virtual meetings, regionally design assets
• Analyzed market, competitor, and customer feedback to develop roadmaps for product or marketing content
• Conducted industry analyst discussions focused on virtualization, client access, and management
• Developed content for both business and technical audiences based on use cases and challenges to educate, train, and market
• Launched go-to-market for products and solutions, including transition to subscription-based licensing
• Constructed a 'Trust Center' website to articulate security and cloud context of product and certifications.
• Increased product market share by developing and implementing innovative marketing strategies.
• Streamlined production processes for enhanced efficiency and reduced operational costs.
• Led cross-functional teams to successfully launch new products in competitive markets.
• Improved customer satisfaction ratings by optimizing product features based on user feedback.
• Collaborated with engineering teams to deliver high-quality products within tight deadlines.
• Developed comprehensive product roadmaps, aligning business objectives with market demands.
• Conducted extensive market research to identify opportunities for growth and expansion.
• Enhanced user experience by collaborating with UX/UI designers to develop intuitive interfaces and functionalities.
• Delivered engaging presentations at industry conferences, showcasing company achievements and promoting brand awareness.
• Translated information highly technical in nature to investors and senior staff and aligned product strategy with market.
• Conducted market research to identify new opportunities and target markets.

Reporting directly to the IT executive team, led a team implementing major IT projects in charge of research, design, planning, execution, and support for new infrastructure technology.

• Lead research, design, and implementation of virtualization, security, application, and network technologies.
• Collaborated with cross-functional teams to coordinate both technical and business requirements.
• Created strategic initiatives based on senior management and business needs.
• Managed external security and infrastructure audits across university assets.
• Drove data-based performance improvements of applications and systems.
• Researched and managed innovative solutions on a variety of technologies and business challenges to overhaul access and use of services.
• Analyzed industry trends and directions to keep on technology to deliver education changing services.
• Lead a technology team with 12+ members.
• Created and executed University Health center environment and applications to HIPAA requirements.
• Fabricated security education program for university included HIPPA, FERPA, PCI, and general security education for faculty, staff, and students.
• Accomplished security management for monitoring, logging, and scanning, provided a better audit view into environment.
• Established server virtualization in data center environment using XenServer and VMware.
• Executed XenApp (virtualized applications) including creation of a customized user web interface, increased usage by 20% and application offering by 50% within first 6 months.
• Instituted centralized management of enterprise apps for greater efficiency and manageability, improved uptime and stability of applications.
• Tested Virtual desktop pilot including analysis of ROI, showing a significant savings in support and resources.
• Created Web App Store application delivering capabilities of Citrix technology XenApp, download of local applications, and links to online applications from within same store
• Streamlined IT operations by implementing efficient processes and automation tools, leading to reduced downtime and improved productivity.
• Enhanced cybersecurity measures for the organization through regular system audits, vulnerability assessments, and employee training programs.
• Developed a comprehensive IT strategy aligned with business objectives to support organizational growth and drive innovation.
• Managed technology vendor relationships effectively, ensuring timely delivery of products and services while maintaining cost controls.
• Led the migration of legacy systems to cloud-based infrastructure, resulting in increased scalability and ease of access for remote employees.
• Established performance metrics for the IT department to monitor progress against objectives, enabling continuous improvement initiatives.
• Oversaw the selection, implementation, and integration of new enterprise software applications that streamlined business processes across multiple departments.
• Championed digital transformation initiatives across the organization by promoting the adoption of new technologies that enhanced operational efficiency.
• Successfully managed large-scale IT projects from inception through completion while adhering to strict timelines and budget constraints.
• Developed cross-functional relationships with other departments to better understand their technology needs and deliver tailored solutions that supported business objectives.

• Promoted year around live theatre experiences for adults and school events through fund raising, annual gala, sponsorships, grant writing
• The group is a founding member within the Mesa Arts Center for the spoken word theatres.

• Provided input and direction on products from a customer perspective to Citrix executives.