Summary
Overview
Work History
Skills
Timeline
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Robin Manna

Robin Manna

Seattle,WA

Summary

Accomplished in campaign development, branding strategies and ad management. Bring deep understanding of customer buying habits, advertising policies and creative design developed 16 years in different aspects of retail. Passionate about brand awareness and maximizing sales Proficient in digital marketing and optimizing online as well as inline sales opportunities.

Overview

16
16
years of professional experience

Work History

Advertising Coordinator

Costco Wholesale
Issaquah, WA
08.2022 - Current
  • Built strong vendor/supplier relationships and provided high value-adding services, resulting in increased company market share.
  • Educated vendor/supplier on specific marketing strategies to increase sales and overall Return on Ad Spend.
  • Helped vendor/supplier in determining design and layout of sold and spec ads.
  • Developed strong relationships with vendor/ supplier and negotiated pricing following established procedures.
  • Used consultative sales techniques to pinpoint advertising needs and close on short-term and long-term sales contracts.
  • Maintained promotional calendar and provided vendors with appropriate guidance to maximize advertising budget within promotional period.
  • Interpreted profits and loss statement, planned accordingly and adhered to annual budgets and fiscal year promotional calendar.
  • Worked with marketing department to create targeted advertising strategies for key customer demographics.
  • Provide vendors with detailed analytics and weekly reporting for their digital marketing campaigns.
  • Educated vendors/suppliers on best practices for their digital marketing efforts.
  • Met with vendor/suppliers to determine their objectives and determine how to best serve their needs while still adhering to Costco guidelines.
  • Managed all Criteo Private Market accounts.
  • Loaded and maintained Ads and campaigns in Ad Butler.

Outside Marketing/Business Development

Costco Wholesale Corp
Various, NC, SC, MS
12.2006 - Current
  • Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
  • Developed business pipeline using cold and warm techniques.
  • Arranged potential member contacts, cultivated relationships and followed through all service needs.
  • Met with current members to assess needs and develop improvement plans.
  • Networked among local business and community organizations to develop leads and generate business.
  • Managed all member promotions, promotional materials and provided training when needed.
  • Coordinated large pallet sales over $200,000 in year one with approximately 10 percent increase annually.
  • Covid Community outreach coordinated shot clinics for over 2000 patients.

Skills

  • Advertising Understanding
  • Reading Comprehension
  • Corporate Social Responsibility
  • Advertising Campaign Development
  • Brand Awareness
  • Key Relationships
  • Client Needs Assessment
  • Mission Coordination
  • Activity Development
  • Promotional Campaigns

Timeline

Advertising Coordinator

Costco Wholesale
08.2022 - Current

Outside Marketing/Business Development

Costco Wholesale Corp
12.2006 - Current

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Robin Manna