ROBIN ORMSBY

Emmy winning campaign alerting parents to the dangers of online predators. "Your daughter went on her first date tonight and never left her room. :30 television spot won outstanding PSA at the 2013 Boston Emmy Awards for Advertising Excellence.

• Developed successful marketing and promotion strategies that increased ratings for 20/20 News Magazines and ABC News Specials by more than 10%.
• Succeeded in increasing digital presence on local affiliate websites to promote 20/20 breaking news specials, and weekly news programs.
• Spearheaded search for new on-air talent from affiliate stations around the country. Discovered David Muir at WCVB and was integral in his hire as anchor for World News Tonight.

• Supervised the development of the new target-market division. Improved ratings in key markets by building relationships with affiliates and developing tie-in strategies to promote our special broadcasts and breaking news. Focus was on expanding visibility of our top anchors in local markets.

• Lead continuity writer on top morning show with Diane Sawyer, Charlie Gibson, and Robin Roberts. Wrote the 'coming up on GMA' intros for all segments in the first and second hour.

• Supervised and developed all show tie-ins with affiliate stations.
• Spearhead new ways to promote major broadcast events and expand satellite interviews with top ABC anchors Barbara Walters and David Muir.
• Writer and producer of morning live promotional interviews that aired in local morning newscasts in top markets.
• Formulated strategic marketing plans for Sweeps and Summer Concert series.