Robin Richards
Fort Myers,FL
Summary
Award-Winning Sales & Marketing Executive Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs and transforming customer service standards. Experienced in leading and supervising operational and sales teams.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Founder & CEO
RR Enterprises
01.2010 - Current
- Founded multiple sales and marketing start ups within several industries including; Insurance, Wholesale Apparel, Advertising & Marketing, Fundraising and Personal Development. Businesses currently in operation are Ashalin, LLC and RR Assurance Group, LLC.
- Established successful businesses by identifying market needs and developing innovative solutions.
- Raised over $200K annually for Florida K-12 schools through fundraising programs with Peak Sales Group
- Managed sales teams in the US, Dubai, and Philippines increasing sales and productivity by more than 35% YOY.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Identified business development challenges and customer concerns for proactive resolution.
Executive Sales & Marketing Director
House of Wu
01.2018 - 01.2019
- Directed marketing department and 11 sales teams across the US producing over $30M in sales
- Continuously monitored KPIs to identify opportunities for improvement and develop smart strategies and operating budgets
- Oversaw all advertising and promotion activities including photo shoots, live events, and print and on-line campaigns
- Implemented strategic marketing plans while remaining flexible and adapting to changing market conditions
- Established weekly operating rhythm to review and coach sales team on performance and forecast to ensure team alignment and achieve corporate objectives
- Improved sales with the top customers by 4% and product-specific sales by 12.5% by implementing a 5-tier customer rewards program and product-driven incentives, respectively
- Facilitated global sales meetings for all independent sales representatives and corporate management to present key performance indicators and analytics, identify trends, review sales forecasts and marketing plans, and provide sales coaching on client-relationship building techniques and overcoming objections.
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
Local Sales Manager
Comcast Spotlight
01.2007 - 01.2010
- Directed and coached a team of 5 account executives.
- Developed and implemented the annual business plan and sales strategy
- Demonstrated 1.5% +/- accuracy on all incremental forecasts and budgets, including annual revenue
- Orchestrated all aspects of advertising, sales, and production of multiple local real estate television channels.
- Developed customized proposals for prospective clients, showcasing the unique value proposition of products or services offered.
- Exceeded company sales goals for digital online advertising by 200% in 2009.
- Delivered exceptional customer service by addressing client concerns promptly and professionally.
- Established strong relationships with key clients for long-term business growth and retention.
Branch Manager / Area Sales Manager
Hughes Supply, Inc
01.1993 - 01.2007
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Oversaw day to day operations of branch with 26 employees and led sales force while collaborating with vendors on product knowledge training, pricing, and development of new product lines
- Played an integral role in company success for 14 years by driving employee performance to ensure profitability
- Chartered and managed print and television advertising for advertising and marketing campaigns
- Achieved a 42% ROI during the first year as branch manager with annual sales of over $12M as a result of financial and operational planning and implementation
- Increased sales to over $20M at 23% GP by incorporating big data into the process to analyze economic conditions, business trends, and potential markets as Area Sales Manager
- Improved efficiency and bolstered gross profit by developing and implementing a new pricing matrix
- Earned Mark of Excellence Awards for sales performance in building material sales for producing a minimum increase of 18% in gross profit each year
- Recognized as Department of the Year for transforming a low performing department into the company's #1 showroom within 1 year.
Education
Bachelor of Art in Communications - Broadcast Journalism -
Niagara University
Skills
- Coaching & Mentoring
- Client Relationship Management
- Sales Forecasting and P&L Analysis
- Account Acquisitions
- Sales, Marketing and Branch Management
- Retail and Wholesale Marketing Strategy
- CRM (Salesforce, HubSpot)
- Strategic Planning
- Product Management
- Public Speaking
- Licensed Insurance Agent Life, Health and P&C
- Team Leadership
- Strategic Thinking
- Marketing
- Entrepreneurial and Innovative
Certification
- Life Insurance & Annuity License - FL Resident License IN, OH, SC, TN, TX, VA, WA - Non Resident Licenses
- Health Insurance License - FL Resident License
- General Lines P&C - FL Resident License
- Florida Insurance Agency License - RR Assurance Group
Professional Development
- Coaching Certification
- Professional Selling Skills 101, 201, 301
- Dale Carnegie
Timeline
Executive Sales & Marketing Director
House of Wu
01.2018 - 01.2019
Founder & CEO
RR Enterprises
01.2010 - Current
Local Sales Manager
Comcast Spotlight
01.2007 - 01.2010
Branch Manager / Area Sales Manager
Hughes Supply, Inc
01.1993 - 01.2007
Bachelor of Art in Communications - Broadcast Journalism -
Niagara University
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