Hi, I’m
Robin Sanchez
Caledonia,MI
Work History
Macy's, Inc.
Manager, Omni, Operations & Visual Merchandising
07.2022 - Current
Job overview
- Led store to profitable after first year through development of 7 managers and 50+ staff members by coaching to company operational processes and merchandising standards throughout $11.0 mil store.
- Facilitated successful cross-functional collaborations for completion of key initiatives, fostering strong working relationships among team members.
- Established team priorities, planned workload and monitored performance to deliver higher level of effectiveness.
- Cross-trained existing colleagues to maximize team agility and performance to improve KPIs.
- Increased in-store and omni customer experience score KPI above benchmark.
- Controlled costs to keep business operating within budget and increase profits.
- Streamlined workflow by identifying bottlenecks in existing systems and proactively addressing these challenges through appropriate solutions implementation.
- Leveraged data and analytics to make informed decisions and drive business improvements in omni scorecard.
- Drove brand awareness on social media as company influencer for 3 years.
- Championed diversity and inclusion efforts, resulting in inclusive environment that fostered creativity and innovation among employees from various backgrounds as DEI Lead.
- Developed strong company culture focused on employee engagement, collaboration, and continuous learning opportunities as CRG Lead.
Macy's, Inc.
Manager, Customer Experience & Sales
03.2018 - 07.2022
Job overview
- Led and developed 10 supervisors and 30 staff members to deliver $9.0M sales volume for store destination departments.
- Achieved departmental sales plan by developing and executing strategic plans and performance metrics.
- Identified in-department inefficiencies then used strong analytical and problem-solving skills to address operational issues.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Initiated culture of customer driven experiences, which positively impacted customer engagement and bottom line sales performance.
- Planned and executed $1.5M in events each year.
- Actively coached and developed high-level service culture, boosting job performance and overall customer experience.
- Resolved conflicts between team members promptly using logic, analysis deduction and company policies.
- Analyzed reports to develop comprehensive business strategies to ensure profitability for assigned departments.
- Planned and executed $1.5M in events each year.
- Identified as high-potential leader and chosen to participate in company development program upon hire.
- Invited as key speaker at 2019 District Meeting to present to 60 company leaders, which included top executives such VPSMs and District leaders.
- Cultivated and fostered strong in-store culture as DEI Lead & CRG Co-Lead for store.
- Drove brand awareness on social media as Macy's Style Crew Ambassador since start of program.
Estee Lauder For The Bonton Stores, Inc
Sales & Education Coordinator
02.2014 - 03.2018
Job overview
- Led 11 beauty managers and 32 staff members to deliver $3.5M of multi-unit locations for retailer in Michigan and Indiana.
- Increased sales and profitability within accounts by using top door event strategy, which resulted in overall sales growth and winning market share.
- Analyzed sales performance to identify key category trends then formed strategy to drive growth and beat company trend.
- Analyzed market trends and identified potential opportunities for growth to gain market share.
- Instituted certification program to develop team members, which significantly improved job performance.
- Established special events strategy to improve customer relations, which resulted in new customer growth, greater sales, and higher customer retention.
- Initiated leadership development program resulting in 8 new promotions within team.
- Led brand awareness via personal social media and training staff on social media initiatives.
Overview
20
years of professional experience
Summary
Passionate, collaborative and servant-driven leader offering over 20 years of experience delivering high-impact business strategies and operational improvements that promote and accommodate consistent business growth and staff development. Strategic thinker, who is dedicated to improving efficiency and work productivity by overhauling and level setting policies and procedures. Excels at prioritizing and managing resources to drive critical, time-sensitive KPIs to on-time completion, at or above benchmarks and within budget.
Education
Hillsdale High School, Hillsdale, MI
High School Diploma
05.1987
Skills
- Strategic Planning & Prioritization
- Leadership Development
- Strong Communication & Trust Building
- Critical Thinking & Solution Driven
- Omni, Digital, & Social Media
- Business Acumen & Data Interpretation
- Store Operations & Visual Merchandising
- Cross-Functional Collaboration
- Profit & Loss
- Microsoft 365 Suite
Timeline
Manager, Omni, Operations & Visual Merchandising
Macy's, Inc.
07.2022 - Current
Manager, Customer Experience & Sales
Macy's, Inc.
03.2018 - 07.2022
Sales & Education Coordinator
Estee Lauder For The Bonton Stores, Inc
02.2014 - 03.2018
Hillsdale High School
High School Diploma
Professional Education And Development
- The Global Leadership Summit - 2017
- Les Brown Mindset Training – 2015
- John C Maxwell Leadership Training – 2014, 2012, 2007, 2005
- Ben Gay III “The Closers Sales Training” - 2012
- Tony Robbins Course Training - 2011
- Darren Hardy Leadership Training - 2010
- D.I.S.C. Training - Gina Essex, MA, LLPC 2008
- National Trainer Certification - BeautiControl, Dallas, TX 2006
- Brian Biro Leadership Training - 2006
Awards
- #3 Customer Experience – Macy's (District) 2019
- #1 Holiday Eventing - Macy's (Region) 2019
- #1 Event Performance– Macy's (District) 2018
- #2 Customer Acquisition – Macy's (District) 2018
- #2 Top Sales & Education Coordinator – The BonTon Stores (Region) 2016, 2017.
- #9 Top Executive Director – BeautiControl (Company) 2010
- #1 Top Seller, #1 Top Recruiter & #1 Top Leadership Development – BeautiControl (Region) 2010
- #19 Top Sales Director – BeautiControl (Company) 2005
- Top Earner of Multi-Bonuses, Cars, Trips+ – BeautiControl & ViSalus Sciences 2004-2014
Professional Education And Development
- The Global Leadership Summit - 2017
- Les Brown Mindset Training – 2015
- John C Maxwell Leadership Training – 2014, 2012, 2007, 2005
- Ben Gay III “The Closers Sales Training” - 2012
- Tony Robbins Course Training - 2011
- Darren Hardy Leadership Training - 2010
- D.I.S.C. Training - Gina Essex, MA, LLPC 2008
- National Trainer Certification - BeautiControl, Dallas, TX 2006
- Brian Biro Leadership Training - 2006
Awards
- #3 Customer Experience – Macy's (District) 2019
- #1 Holiday Eventing - Macy's (Region) 2019
- #1 Event Performance– Macy's (District) 2018
- #2 Customer Acquisition – Macy's (District) 2018
- #2 Top Sales & Education Coordinator – The BonTon Stores (Region) 2016, 2017.
- #9 Top Executive Director – BeautiControl (Company) 2010
- #1 Top Seller, #1 Top Recruiter & #1 Top Leadership Development – BeautiControl (Region) 2010
- #19 Top Sales Director – BeautiControl (Company) 2005
- Top Earner of Multi-Bonuses, Cars, Trips+ – BeautiControl & ViSalus Sciences 2004-2014
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