Robin Moretz
Hickory,NC
Summary
Versatile graphic designer specializing in brand development and package design. Expertise in Adobe Creative Suite complemented by a track record of improving operational efficiency and producing high-quality print materials for a global audience.
Overview
43
43
years of professional experience
Work History
Graphic Designer
Aquent
Charlotte, N.C.
01.2002 - Current
- Developed advertising tab circulars and ROP ads for Lowe's, enhancing brand visibility and customer engagement.
- (Client - Lowe's, Mooresville, NC)
- Collaborated with clients to understand design needs and preferences.
- Developed innovative graphics for digital marketing campaigns and social media platforms.
- Created visual concepts using Adobe Creative Suite tools for various projects.
Graphic Designer
Corning Cable Systems
Hickory, N.C.
01.2000 - 01.2002
- Created visual identity for Achieving Total Quality Performance campaign, including signage, flyers, magnets, and special awards, to strengthen promotional impact.
- Designed creative internal communication materials for global distribution in eight to thirteen languages, enhancing brand consistency.
- Designed and handled print production for internal newsletters, posters, flyers, and miscellaneous mailings.
- Provided consultation for internal and external communications to enhance messaging strategies.
- Negotiated competitive pricing with vendors for print materials, resulting in cost-effective production.
- Designed the 2002 Specialty Cable Plant new facility campaign including banners, mugs, and calendars.
Graphic/Package Designer
Ridgeview Inc.
Newton, N.C.
02.1996 - 01.2000
- Created company collateral and package designs for sock and hosiery lines.
- Worked closely with all North American sales reps to develop package designs for outside presentations.
- Coordinated with print vendors to secure optimal pricing, quality, and turnaround.
- Streamlined vendor print base to enhance pricing and turnaround for all printed packaging.
- Negotiated pricing and collaborated with photographers for re-shoot of sock products into new digital format.
- Reduced catalog cost by $30K in two years by handling all phases of production in-house.
- Contributed to the Purchasing Manager's tasks and projects.
Graphic Designer
Inform Inc.
Hickory, N.C.
01.1984 - 01.1995
- Created graphics for collateral and agency clients, collaborating with account executives to meet diverse project needs.
- Onboarded new agency personnel on MAC systems and software, enhancing their readiness and efficiency.
- Troubleshot computer issues, maintaining operational continuity and minimizing downtime.
Education
High School Diploma -
Hickory High School
Hickory, NC06-1974
AAS - Data Processing
Catawba Valley Community College
Hickory, NCSkills
- Adobe Creative Suite
- Digital illustration
- Visual communication
- Brand development
- Package design
- Package development
- Print production
Timeline
Graphic Designer
Aquent
01.2002 - Current
Graphic Designer
Corning Cable Systems
01.2000 - 01.2002
Graphic/Package Designer
Ridgeview Inc.
02.1996 - 01.2000
Graphic Designer
Inform Inc.
01.1984 - 01.1995
High School Diploma -
Hickory High School
AAS - Data Processing
Catawba Valley Community College