Robin Tyson
Bethesda,MD
Overview
14
14
years of professional experience
Work History
Communication Specialist
TREX SOLUTIONS
Bethesda
10.2021 - Current
- Compose internal and external executive communications, including writing, designing, and editing PowerPoint presentations (all-hands, town hall, lunch and learn briefs), fact sheets, web content, blogs, agendas, conference reports, and/or Congressional briefings with measurable results
- Prep and brief senior leadership for media interviews and talking points, write or provide input to external newsletters and trade publications, prepare statements for internal and external engagement
- Develop and publish recurring internal communications such as weekly reports, monthly newsletters, and/or internal web page
- Assist with planning and evaluation of communications strategies within the Division
- Analyze, and edit technical PowerPoints, through coordinating research findings; technical articles; news releases; standard operating procedures; regulations, or periodicals
- Translate technical information into clear, readable documents to be used by technical and non-technical personnel.
Marketing/ and Communications Specialist/Project Manager
A1 Digital media
Silver Spring
04.2018 - 10.2021
- Serve as the subject matter expert on strategic marketing, communication planning, creative branding, one-on-one business coaching, and business development, delivering world-class and cutting-edge solutions to business owners
- Enable client’s business success and revenue growth by developing communication strategies on paid search, paid social, email marketing, onsite SEO optimization, and WordPress building
- Take full ownership of the client’s business digital transformation by acquiring conversions (leads and sales), driving website traffic (Google Ads), expanding SEO campaigns (keyword and content), and creating full-funnel strategies (Facebook Ads).
Public Relations Specialist (Contract)
QUADRANT
Bethesda
04.2016 - 03.2018
- Administered the overall facets of the recognition activities for the organization's National Awards Program, culminating in a Recognition Event held on June 2020
- Conferred with the internal teams and external vendors to consolidate relevant information and manage news releases, bios, talking points, scripts, and video content, honoring the award recipients
- Accomplished other project segments of the Communications Departments while adhering to branding standards and policies.
Communication Specialist (Contract)
Center for Applied Linguistics (Creative Circle)
Washington
- Effectively developed and maintained the website for Center of Applied Linguistics, including its database, social media accounts (Facebook, Twitter, and YouTube), and microsite using EMMA and EZ publishing
- Contributed to the success of CAL’s digital marketing campaigns, cross-promotion, and integration by providing hands-on management of media relations, press releases, collateral design and printing, event planning, and marketing analytics
- Directed other admin-related functions such as copyediting, proofreading, and reviewing communication-related materials.
News Producer
CBN News
New York City
08.2010 - 03.2016
- Spearheaded the oversight and coordination of the control room, newscast, breaking news, live shots, and story development
- Curated accurate, factual, and updated scripts for air broadcasting through close collaboration with reporters and videographers
- Developed engaging stories and verified data integrity by interviewing Senators, Legislative, and Congressional staff directly.
Producer/Public Relations Communications Manager
NBC, CNBC, CBS News, News 12, & Newspath
New York/New Jersey
- Oversaw all network field operations for international publicity activities in collaboration with Dateline NBC and MSNBS News
- Covered international news, including the Ground Zero in Afghanistan, Middle East, and Democratic National Convention.
Timeline
Communication Specialist
TREX SOLUTIONS
10.2021 - Current
Marketing/ and Communications Specialist/Project Manager
A1 Digital media
04.2018 - 10.2021
Public Relations Specialist (Contract)
QUADRANT
04.2016 - 03.2018
News Producer
CBN News
08.2010 - 03.2016
Communication Specialist (Contract)
Center for Applied Linguistics (Creative Circle)
Producer/Public Relations Communications Manager
NBC, CNBC, CBS News, News 12, & Newspath
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