Robin Elise Rudisuhle

• Oversee and prioritize digital initiatives with our Clients, Web development and Creative teams.
• Communicate weekly priorities and project status with Web Dev team and other functional groups.
• Manage product launches and campaigns for 40 web sites.
• Serve as a liaison to our professional, consumer and retail teams for digital questions and day-to-day operations of domestic and international websites.
• Develop and maintain detailed schedules and resource allocation plans for the Web development, CMS and Creative team.
• Communicate critical deadlines and due dates to all cross functional teams.
• Manage website initiatives to ensure consistency across all platforms.
• Manage relationship with our translations vendor

Notable: Collaborated with our agency and cross-functional teams on a new UX/UI for a new professional web site that launched in the US and eight international markets.

• Product Launch Campaigns – Partner with Marketing and creative to create videos, email, and social media campaigns for new products.
• Monthly Outreach Campaigns – Coordinate 2+ targeted / theme-based monthly digital outreaches.
• Event Support – Create mobile apps as well as online signage, evites, web banners, videos, registration processes, etc. for international trade shows, corporate events, and Starkey's Annual Gala.
• Ongoing– Maintain web sites and landing pages, in coordination with other Interactive Project Managers.

Project Manager – Creative Teams: .com, MyRewardZone.com, other brands

• Managed creative teams in developing and executing online promotional offers for .com and in-store signage and sales collateral for various categories, including Mobile.
• Led weekly meetings, secured project details, and oversaw timelines and productivity to ensure smooth production of 15+ pages of weekly web content on bestbuy.com.
• Managed the inventory and development of signage and collaborated with signage vendors to support retail messaging.

Notable: Assisted in the development and training for the new MyRewardZone.com site, increasing traffic by 19.4% YOY and improving customer experience on the site.

• Directed the development and distribution of all communications for $1.1B snacks portfolio; established communications timelines for marketing and sales activities.

Notable: Managed the communications approval process through legal and upper management.

Assistant Brand Manager – Slim Jim

• Managed the development and production of sales materials and promotional packaging for key snack food product line.

Notable: Managed high-profile events-based promotions, including celebrity endorsements, NASCAR racetrack events and national trade show hospitality suites.

Project Manager – Marketing Services: Slim Jim & Pemmican

Oversaw new product launches for the $230M Slim Jim Meat Snacks and $30M Pemmican Beef Jerky snack food brands.

Notable: Managed the introduction of 10 new snack items, resulting in incremental distribution gains with key customers and $35M in new revenue.