Hi, I’m
Robin P Christie
MIAMI,FLORIDA
Business has only two functions – marketing and innovation.
Peter Drucker
Summary
Innovative Marketing and operations leader with 9+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Experienced store manager and trainer. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader seeking an exciting opportunity to showcase skills and grow exponentially within marketing or store management.
Overview
13
years of professional experience
Work History
BluIP,INC
Marketing Director
05.2022 - 10.2022
Job overview
- Brought on board on temporary contract to establish and advance strategic marketing and branding approach, articulating 2-year plan, and heading all marketing operations.
- Reduced marketing spend by $15k per month by bringing outsourced services in-house.
- Completely overhauled website and all social platforms, transforming user journey, accelerating brand reach, and maximizing Return on Investment.
- Planned and coordinated successful national and international hospitality/AI trade shows with 3000+ attendees such as Hi-Tech Orlando 2022.
- Generated sponsorships with related and partnering entities to enhance marketing objectives
- Conducted market analysis and research to identify trends and opportunities
- Created and managed social media campaigns to increase brand engagement
- Developed creative presentations, trend reports, kitted assets, and product data sheets
- Developed and presented marketing plans and reports to CEO and shareholders
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
- Optimized email campaigns to increase open and click-through rates
- Devised content strategy to effectively engage target audiences
- Planned and executed events and marketing programs to increase qualified leads
Guidepoint Remote
Marketing Consultant
01.2020 - 05.2022
Job overview
- Providing strategic guidance to QSR and Hospitality clients in terms of marketing, branding, and PR, consulting with both startups and established brands
- Partnering with key decision-makers within client organizations in establishing their brand’s vision, mission, and image, positioning startups for increased marketability
- Coordinating data-driven campaigns and projects, providing strategic input across lifecycle, and delivering impressive Return on Investment.
- Researching and integrating with external partners and media vendors depending on individual client needs, unlocking additional resources and augmenting overall impact.
Domino's Pizza, Franchise
Marketing Director
10.2011 - 12.2019
Job overview
- Defined and executed overall marketing, branding, and PR strategy for 86 stores across three major markets: Los Angeles, Chicago, and South Carolina
- Orchestrated numerous campaigns across and initiatives across both traditional and digital channels, leading cross-functional team across 360-cycle and controlling $3.2M annual local marketing budget.
- Headed content design, development, and publishing, ensuring consistent brand and product messaging across online and offline channels
- Measured and tracked KPIs, employing analytics to evaluate performance and continuously fine- tune strategies to maximize Return On Investment.
- Performed thorough market research to gain consumer intelligence, outline trends, and exploit commercial opportunities, leveraging findings to refine strategy
- Strategized high-impact revenue growth initiatives, driving incremental decrease in marketing costs (22.7%) and improving ROI
- Delivered continual increase in revenue during tenure, boosting yearly sales by average of 12.7% year over year.
- Advocated for adoption of agile, data-driven marketing approach, transforming how data was utilized, and fostering digital transformation.
- Created and managed social media campaigns to increase brand engagement. The first Domino's franchise organization to do so in the US.
- Developed and presented marketing plans and reports to CEO and shareholders
- Coordinated with design and media teams to develop high-quality creative assets
Domino's Pizza
General Manager Store
10.2010 - 10.2011
Job overview
- Presided over day-to-day administrative, operational, and financial facets of high-volume branch, assuming full P&L responsibilities
- Modernized existing frameworks while pioneering novel processes, delivering substantial decrease in food and labor costs, and skyrocketing operational efficiency.
- Hiring and training of all new employees
- Overhauled sales approach, delivering 16% increase in yearly revenue and leading branch to positive P&L for first time in 10 years.
- Developed and implemented successful staff incentive programs to motivate employees
- Managed inventory control, cash control, and store opening and closing procedures
- Performed statistical analyses to gather data for operational and forecast team needs
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings
- Approved regular payroll submissions for employees
- Completed point of sale opening and closing procedures
- Provided excellent customer service, promoting membership loyalty and increasing customer satisfaction rates
Domino's Pizza
Assistant Manager
02.2010 - 10.2010
Job overview
- Fast tracked into Domino’s management training program
- Worked all aspects of store from order taking, shift running, food ordering, inventory counting, scheduling, and hiring.
- Increased employee performance and job satisfaction to strengthen retention and engagement
- Increased phone efficiency and reduced customer hold times by 10%
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies
- Monitored security to protect employees, customers and property
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service
- Developed strategy to increase sales and drive profits
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions
Education
Greenwich UniversityLondon,UK
Bachelor of Arts from Hospitality Administration And Management
09.2004
Skills
- Store Management
- Marketing Strategy and Data Analytics
- P&L
- Leadership
- Customer Service Excellence
- Direct to Consumer and Business to Business expertise
- Operations management
- Cost Management
- Trade Media
- Campaign Planning
- Business Administration
- Partnership Promotions
- Market Planning and Execution
- Product Promotion
- Promotional Campaigns
- Market Analysis
- Administering Social Media Accounts
- Project Management
- B2B Marketing
- Analytics and SEO
- Search Engine Optimization Expertise
- Market Penetration
- Marketing and Advertising
- Strategic Planning
- Direct Email Campaigns
- Content Creation
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Director
BluIP,INC
05.2022 - 10.2022
Marketing Consultant
Guidepoint Remote
01.2020 - 05.2022
Marketing Director
Domino's Pizza, Franchise
10.2011 - 12.2019
General Manager Store
Domino's Pizza
10.2010 - 10.2011
Assistant Manager
Domino's Pizza
02.2010 - 10.2010
Greenwich University
Bachelor of Arts from Hospitality Administration And Management
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