Robinson Peralta
Long Pond,PA
Summary
Sales professional with over 20 years of experience in customer service and marketing in the Health Care Industry looking for a sales and marketing position in your company to promote growth through effective and strategic networking and collaboration with internal and external clients.
Knowledgeable Sales and Client Manager with strategic vision and extensive background in driving organizational growth and operational efficiency. Led transformative initiatives that streamlined processes and fostered innovation across diverse industries. Demonstrated leadership and strategic planning skills, consistently leveraging analytical thinking and problem-solving abilities to achieve corporate goals.
Experienced with strategic leadership, harnessing deep understanding of market dynamics to drive organizational success. Utilizes analytical thinking and vision to develop and implement growth strategies. Track record of fostering innovation and leading high-impact teams to achieve business objectives.
Overview
20
20
years of professional experience
1
1
Certification
Work History
CEO
Tree of Hope Home Health and Assured Ins Agency
04.2019 - Current
- Developed key operational initiatives to drive and maintain substantial business growth.
- Maintain active marketing strategies to pair clients with Direct Care-worker consistent and growing month to month up to 10 new high hours of private pay cases per months
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Fostered strong relationships with industry partners to expand business opportunities.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Contracted with multiple carriers to better serve clients and support clients with variety of plan options
Marketing Consultant
THE LIGHTHOUSE GUILD INTERNATIONAL
01.2010 - 01.2016
- Coordinated weekly outreach meetings to network with doctors and community based organization to acquire qualified referrals to service the community with our MLCT program and manage care plans, provided orientation and educated new members regarding benefits
- Participated in health fairs to promote the plan, provided information to clients about their benefits and services
- Maintained an effective business relationship with vendors and providers to generate leads
- Promoted the plans and services in all coverage area and public events
- Implemented creative solutions to address unique challenges faced by clients in a variety of industries.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Consulted with clients on business issues and developed innovative proposals.
DISTRICT SALES MANAGER
HEALTHFIRST
01.2005 - 01.2010
- Company Overview: NY
- Responsible of managing a sales team of 26 sales representative
- Hired, trained and coached sales force
- Complied with all CMS regulations and HIPPA laws
- Meet and exceed monthly goals and submitted all new enrollments timely
- Open new marketing sites, assigned representatives to their respective territories and sites, generated 20% more qualified enrollments and 15% less rapid disenrollment in my team
- Superior customer service which generated satisfaction, growth and good reviews, maintained a sufficient and current supply of marketing material
- Network with community based organizations to generate leads, promoted the plan’s name at health fairs, community events, senior centers, and developed friendly and effective business relationships with providers, community leaders and faith based organizations to help the people of the community obtain easy access to health care
- Provided on-going customer service and support to internal and external clients maintaining a heathy and effective workflow
- NY
Education
Associate of Arts - Business management
University of Phoenix
Jersey City, NJ06.2012
Skills
- Six Sigma Participant
- Call center dialer software and programs
- Effective decision making
- Operational excellence
- Customer focus
- Strategic visioning
- Relationship and team building
- Employee motivation and performance
- Planning and coordination
- Analytical and critical thinker
- Marketing and advertising
- Approachable leader
- Adaptable and flexible
- New business development
- Effective communicator and public speaker
Certification
Accident and Health License, 2003
Activities
- Reading
- Cooking
- Baseball
- Swimming
- Singing
- Playing music
- Giving
- Creating new products that solve problems
- Passionate about inventions
Volunteer Experience
Event Coordinator and Missionary, Bringing Kindness, A non-profit organization that provides food, toys and medicines to needy orphan children and families in 7 countries and expanding.
Languages
Spanish
Native or Bilingual
Timeline
CEO
Tree of Hope Home Health and Assured Ins Agency
04.2019 - Current
Marketing Consultant
THE LIGHTHOUSE GUILD INTERNATIONAL
01.2010 - 01.2016
DISTRICT SALES MANAGER
HEALTHFIRST
01.2005 - 01.2010
Accident and Health License, 2003
Associate of Arts - Business management
University of Phoenix
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