Summary
Overview
Work History
Education
Skills
Timeline
Generic

Robyn Burcher

Cranford

Summary

Event management professional with comprehensive experience in planning and executing high-profile events. Known for cultivating strong vendor relationships and delivering exceptional guest experiences. Reliable team player with keen ability to adapt to changing needs and ensure event success. Proven skills in project management, negotiation, and creative problem-solving.

Overview

32
32
years of professional experience

Work History

Global Event Marketing Project Manager

Citi
02.2023 - Current
  • Own the entire event lifecycle, including planning, logistics, execution, and post-event analysis to measure success and drive future improvements.
  • Collaborate with key marketing and executive stakeholders to ensure event objectives align with business goals.
  • Reduce operational costs through effective negotiation of contracts with hotels, venues, and other service providers.
  • Liaised with speakers, securing top industry thought leaders to provide valuable content and discussions during events.
  • Track budgets meticulously, identifying opportunities for cost savings while maintaining high-quality standards in all aspects of event planning.

Senior Event Manager

Trio, AN IPG Health Company
10.2017 - 01.2023
  • Served as team lead to the Pharmaceutical client for internal and external events including Speaker Training Programs, Advisory Boards, Congress Activities, Product Launches, Sales Meetings, and Satellite Broadcasts as well as virtual meetings for physicians and nurses.
  • Executed over 50 successful events per year that range in attendance from 20-2000.
  • Developed project timelines, production schedules and budgeting parameters for each event.
  • Oversaw successful execution of multiple events simultaneously, ensuring client satisfaction and seamless experiences.
  • Produced meeting materials, name badges, binders and signage.
  • Implemented group air contracts with group air travel agency’s as well as zone fare agreements with airlines.
  • Negotiated complex vendor contracts for hotel, transportation, entertainment, audio-visual and catering needs.
  • Participated and evaluated in compliance training for pharmaceutical clients.

Senior Meeting Planner

Global Meetings & Incentives
09.2015 - 08.2016
  • Served as lead resource to the Pharmaceutical client for internal events such as National Sales Meetings, POA meetings, Management Develop Programs; in addition to Advisory Boards and Speaker Training for HCP meetings.
  • Ensured all of the needs and objectives for a program are mutually agreed upon and met according to contracted SOW.
  • Constructed Request for Proposals for hotels, conference centers, convention centers, restaurants.
  • Responsible for venue sourcing, reviews hotel layouts, capacity charts, site inspections.
  • Generated hotel room block and coordination of rooming lists.
  • Designed creative menus based on client spend caps, guidelines and attendee profile.
  • Managed on-line registration through Cvent.
  • Oversaw Sunshine Act policies and procedures pre/post meeting.

Senior Meetings Manager

Phoenix Marketing Solutions
09.2011 - 07.2015
  • Managed promotional medical education events including advisory boards, symposia, live broadcast trainings, and speaker training.
  • Tracked budgets meticulously, identifying opportunities for cost savings while maintaining high-quality standards in all aspects of event planning.
  • Facilitated site search; reviewed and negotiated hotel contracts.
  • Determined and arranged detailed program needs (location, room setup, function times, audiovisual, menu selections, on-site/off-site events, ground transfers, room deliveries, VIP needs).
  • Contract negotiations with vendors such as hotels, restaurants, audiovisual companies, and transportation companies..
  • Coordinated group room blocks.
  • On-site management at hotel/venue to ensure successful execution of program details.
  • Ensured internal and external reporting requirements are met, all reporting and disclosures are satisfied, and compliance is maintained throughout the event.
  • Skilled in Aggregate Spend and Budget Management in accordance with Pharma Guidelines.
  • Managed third-party meeting planners/travel directors.
  • Proficient in Cvent (database-management software).

Assistant Director, Meeting Services

Scientific Therapeutics Information
01.2000 - 03.2009
  • Department leader responsible for the operation and management of all meetings and events for a medical communications agency with a large pharmaceutical clientele.
  • Full supervision of department employees including daily management, annual reviews, vacation scheduling, and travel schedule planning.
  • Enhanced department efficiency by streamlining processes and implementing time-saving strategies.
  • Responsible for site-selection process from Request for Proposal through contracting, including site visits, contract negotiation, and space requirements.
  • Hired and managed vendors such as av producers, air and ground travel partners, on-site temporary help, entertainment, activities, and off-site events.
  • Responsible for site-selection process from Request for Proposal through contracting, including site visits, contract negotiation, and space requirements.
  • Monitored all aspects of hotel and on-site logistics to include menu selection, lodging, audiovisual requirements, and security.


Event Manager

Associated Press
01.1997 - 12.1999
  • Responsible for the management and coordination of conferences, regional seminars, and peer influence programs.
  • Maintained financial records, worked within budgets, and reconciled each project.
  • Secured and coordinated venue, negotiated pricing, and reviewed contracts with vendors on meeting space, hotel accommodations, food and beverage.
  • Coordinated and managed audiovisual needs.

Conference Coordinator

Princeton University, Conference & Event Services
11.1993 - 12.1996
  • Planned and managed the registration and housing for the summer sports camp program on campus.
  • Oversaw registration process to guarantee maximum attendance.
  • Worked in conjunction with other departments on campus to facilitate special events and secure guest speakers.

Education

B.A. - Marketing

Widener University
Chester, PA

Skills

  • Cvent
  • Team leadership and motivation
  • On-site execution
  • Venue selection
  • Project management
  • Budget management
  • Contract negotiation

Timeline

Global Event Marketing Project Manager

Citi
02.2023 - Current

Senior Event Manager

Trio, AN IPG Health Company
10.2017 - 01.2023

Senior Meeting Planner

Global Meetings & Incentives
09.2015 - 08.2016

Senior Meetings Manager

Phoenix Marketing Solutions
09.2011 - 07.2015

Assistant Director, Meeting Services

Scientific Therapeutics Information
01.2000 - 03.2009

Event Manager

Associated Press
01.1997 - 12.1999

Conference Coordinator

Princeton University, Conference & Event Services
11.1993 - 12.1996

B.A. - Marketing

Widener University

Similar Profiles

CREATE PROFILE