Hi, I’m
Robyn Pierson
Area Sales Manager General Manager
Columbia,MO
"You don't build a business. You build people and then people build the business."
Zig Ziglar
Summary
Driven and successful Manager with 20+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams, front office teams, housekeeping teams as well as engineering and food and beverage teams in results-driven and customer-focused environments with positive attitude towards achievement. Skilled Area Sales Manager with desire to lead teams toward achieving revenue goals. Focused on keeping up-to-date and informed on competitors and specific needs of assigned sales territory.
Overview
19
years of professional experience
35
Percent increase in overall customer service scores. (average)
Work History
Performance Food Group Co
Area Sales Manager
11.2020 - Current
Job overview
- Built lasting relationships with clients through outstanding customer service interactions.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- Reported sales activity, generated sales quotations and proposals and maintained customer contact database to achieve sales objectives and quota.
- Analyzed sales data and kept up to date with market trends.
- Attracted new clientele and developed customer relationships by hosting product-focused events.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
- Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
Holiday Inn Executive Center
General Manager
09.2014 - 08.2020
Job overview
- 310 guest rooms, 37,000 square feet of meeting and banquet space and two restaurants
- Interview and hire applicants
- Prepare required paperwork pertaining to departmental functions
- Confer and cooperate with other managers to ensure coordination of hotel activities
- Purchase supplies, and arrange for outside services, such as deliveries, laundry, maintenance and repair, and trash collection
- Perform marketing and public relations activities
- Meet with clients to schedule and plan details of conventions, banquets, receptions and other functions
- Maintain IHG Brand Standard
- Raise and maintain guest service scores to an all time high for the hotel
- Pass Quality inspections over the last five years with an average of 88%
- Inspect guest rooms, public areas, and grounds for cleanliness and appearance
- Greet and register guests
- Answer inquiries pertaining to hotel policies and services, and resolve occupants' complaints
- Monitor the revenue activity of the hotel or facility
- Observe and monitor staff performance to ensure efficient operations and adherence to facility's policies and procedures
- Participate in financial activities such as the setting of room rates, the establishment of budgets, and the allocation of funds to departments.
- Managed budget implementations, employee reviews, training, schedules and contract negotiations.
- Developed and maintained relationships with customers and suppliers through account development.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
- Reduced costs, managed delivery schedules and performed risk analysis to improve overall profitability.
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Assessed reports to evaluate performance, develop targeted improvements and implement changes.
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
Staybridge Suites
General Manager
07.2005 - 09.2014
Job overview
- Inspect guest rooms, public areas, and grounds for cleanliness and appearance
- Greet and register guests
- Answer inquiries pertaining to hotel policies and services, and resolve occupants' complaints
- Monitor the revenue activity of the hotel or facility
- Train staff members
- Observe and monitor staff performance to ensure efficient operations and adherence to facility's policies and procedures
- Coordinate front-office activities of hotels or motels, and resolve problems
- Participate in financial activities such as the setting of room rates, the establishment of budgets, and the allocation of funds to departments
- Provide assistance to staff members by inspecting rooms, setting tables or doing laundry
- Interview and hire applicants
- Confer and cooperate with other managers to ensure coordination of hotel activities
- Assign duties to workers, and schedule shifts
- Show, rent, or assign accommodations
- Develop and implement policies and procedures for the operation of a department or establishment
- Purchase supplies, and arrange for outside services, such as deliveries, laundry, maintenance and repair, and trash collection
- Perform marketing and public relations activities
- Meet with clients to schedule and plan details of conventions, banquets, receptions and other functions
- Maintain IHG brand standards
- Pass quality inspections over the course of the years I was GM
- Maintain and keep brand scores above brand standard.
- Managed budget implementations, employee reviews, training, schedules and contract negotiations.
- Developed and maintained relationships with customers and suppliers through account development.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
- Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
- Developed effective business plans to align strategic decisions with long-term objectives.
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
- Boosted productivity by consolidating material planning, data collecting, payroll and accounting programs into one main system.
- Designed modern employee recognition program which boosted productivity and improved morale.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Reduced corporate risk by managing shrink processes and controlling inventory levels.
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Assessed reports to evaluate performance, develop targeted improvements and implement changes.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Reduced costs, managed delivery schedules and performed risk analysis to improve overall profitability.
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Trained and guided team members to maintain high productivity and performance metrics.
Education
LICENSES
IHG Holiday Inn General Manager Certification
IHG Holiday Inn Food and Beverage Certification
IHG Promises Kept
IHG Tips from the Top
IHG Revenue Management
IHG Concerto
IHG Staybridge General Manager Certification
IHG Sales by Staybridge
Columbia College
B.S from Applied Psychology
Skills
- Sales Team Supervision
- Client Needs Assessment
- Account and Territory Management
- New Account Development
- Territory Management
- Sales Tracking
- Lead Qualification
- Partnership Building
- Schedule Coordination
- KPI Tracking
- Market and Competitive Analysis
- Consultative Selling
- Revenue Projections
- Providing Feedback
- Profit Target Achievement
- Complex Negotiations
- Territory Expansion
- Operational Efficiency
- Closing Strategies
- Digital Sales
- Corrective Actions
- Job Bidding
- Client Base Retention
- Customer Service and Assistance
- Prospecting and Cold Calling
- Payment Collecting
- Consultative Selling Techniques
- Account Monitoring
- Cold Calling
- Deal Structuring
- Sales Presentation
- Special Assignments
- Contract Negotiation
- Reading Comprehension
- Lead Prospecting
- Customer Order Management
- P&L Responsibility
- Profitability Assessments
- Sales Quota Management
- Client Inquiries
- Developing New Business
- Site Visits
- Personnel Engagement
- Territory Volume
- Networking Events
- Team Meetings
- Public Presentations
- New Business Identification
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Saint Anne Society
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CultureFlexible work hoursHealthcare benefitsPaid time off401k matchTimeline
Area Sales Manager
Performance Food Group Co
11.2020 - Current
General Manager
Holiday Inn Executive Center
09.2014 - 08.2020
General Manager
Staybridge Suites
07.2005 - 09.2014
LICENSES
IHG Holiday Inn General Manager Certification
IHG Holiday Inn Food and Beverage Certification
IHG Promises Kept
IHG Tips from the Top
IHG Revenue Management
IHG Concerto
IHG Staybridge General Manager Certification
IHG Sales by Staybridge
Columbia College
B.S from Applied Psychology
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