ROBYN POGODZINSKI
Largo,FL
Summary
Data-driven Search Engine Optimization (SEO) & Digital Marketing Strategist with 7+ years of experience driving organic growth, technical optimization, analytics, and paid search performance for eCommerce and enterprise brands. Skilled in leading cross-functional teams, managing high-budget campaigns, overseeing site migrations, and delivering measurable improvements in rankings, visibility, and revenue.
Overview
8
8
years of professional experience
Work History
SEO & Search Marketing Strategist
HSN
11.2022 - Current
- Lead SEO strategy to drive organic visibility for Fashion, Beauty, Electronics, and other priority categories.
- Analyze daily KPIs, category trends, and performance data to identify growth opportunities.
- Oversee content strategy, keyword research, category optimization, and ranking improvements.
- Collaborate with IT, Merchandising, and Category teams to improve site structure, linking, and crawl budget.
- Manage major visibility initiatives including the Daily Special Value program (+75% visibility).
- Partner with SEM team to balance PPC + SEO strategy, improving total SERP share by 15% YoY.
- Produce optimized, brand-aligned content with Lead Sr. Copywriter for high-value pages.
- Collaborated with cross-functional teams to execute integrated marketing campaigns across multiple channels.
Content Marketing & SEO Manager
Optimum7
11.2019 - 11.2022
- Managed SEO & Content Strategy for 30+ B2C & B2B clients, ensuring measurable growth.
- Led cross-functional team of 10+ specialists in SEO, content, paid media, and development.
- Built data-driven strategies and coordinated execution across multiple channels.
- Oversaw technical audits, site migrations, UX enhancements, and algorithm-aligned optimizations.
- Improved client retention through strategic planning and data-backed recommendations.
- Directed Klaviyo flows, paid media initiatives, and integrated marketing campaigns.
Digital Marketing Specialist
Outsmart Labs
05.2018 - 11.2019
- Managed social media and local marketing initiatives for multiple clients.
- Created content calendars, campaign strategies, and copywriting for paid and organic campaigns.
- Improved local visibility, engagement, and brand consistency.
Education
B.A. - Mass Communication (Advertising), Business Administration & Video Production
University of South Florida
Tampa, FL12.2017
Skills
- SEO Strategy
- Technical SEO audits
- Content Strategy
- Keyword Research
- CRO
- Analytics & Reporting
- PPC
- Reporting
- Project Management
- Site migration management
- SEM integration strategies
- Cross-Functional Collaboration
- Forecasting
- Team Leadership
- HTML
- CSS
Websites
Tools And Platforms
- Google Analytics
- Adobe Analytics
- GSC
- Google Ads
- Bing Ads
- Merchant Center
- Conductor
- SEMrush
- Screaming Frog
- BigCommerce
- Shopify
- WordPress
Successful Projects
HSN — Enterprise SEO Strategy
Organic Visibility Growth Across Priority Categories
- Expanded content and optimized shop pages across Fashion, Beauty, and Electronics.
- Increased category CTR by 1%, contributing to a 5% YoY sales lift in those categories.
- Grew total keyword footprint by 10% and improved average rankings by +5 positions.
Crawl Budget Optimization & Technical Cleanup
- Partnered with category, conversion, and IT teams to fix internal linking, clean duplicate content, and reduce index bloat.
- Oversaw technical execution with internal IT + external vendors.
- Reduced overall technical SEO errors by 50%.
- Managed $2M+ annual budgets across Google & Bing.
- Wrote and tested new RSA headlines, seasonal ad copy, and asset variations.
- Optimized daily bids and created monthly forecasts to meet ROAS and budget goals.
- Increased market share through branded search, delivering a 15% YoY increase in sessions at an average ROAS of 90.
- Identified major visibility volatility in Google Shopping due to last-minute product updates.
- Built the cross-department “Merch to Search” workflow to ensure updates were submitted 4+ days early.
- Created a Q&A Airtable hub to centralize communication.
- Conducted daily Merchant Center + SERP checks.
- Achieved 90%+ product visibility success rate.
- Oversaw the migration from Volusion → BigCommerce, including redirects, content mapping, and UX restructuring.
- Reversed traffic decline, achieving a 30% YoY increase post-migration.
- Implemented year-long SEO strategy driving:
+65% sessions
+5.25% conversion rate
+100.39% revenue YoY
- Developed full SEO + PPC strategy after ownership transition.
- Restructured site templates to support easy navigation of 100,000+ parts.
- Increased organic sessions by 80% YoY, contributing 50%+ of total traffic.
- Paid sessions grew 10%, maintaining a steady 4.5 ROAS while reducing overall ad spend.
Timeline
SEO & Search Marketing Strategist
HSN
11.2022 - Current
Content Marketing & SEO Manager
Optimum7
11.2019 - 11.2022
Digital Marketing Specialist
Outsmart Labs
05.2018 - 11.2019
B.A. - Mass Communication (Advertising), Business Administration & Video Production
University of South Florida