ROBYN ROTUNDA, M.Ed.
Roswell,GA
Summary
Development professional with 20+ years of experience in multi-functional roles in nonprofit.
Overview
21
21
years of professional experience
Work History
DIRECTOR OF DEVELOPMENT
THE PLACE
01.2022 - Current
- Spearheaded the creation of a development department tasked to achieve monetary and in-kind donation, marketing, event and community outreach goals.
- Led large scale projects, including rebranding, CRM, department budgeting and committee development.
- Developed comprehensive strategic plans to guide long-term growth and sustainability.
- Implemented innovative marketing strategies to promote organization's mission and increase public awareness.
- Streamlined operations for improved efficiency by reorganizing departmental structure and responsibilities.
- Increased annual revenue with targeted fundraising campaigns and grant applications.
- Enhanced fundraising efforts by implementing strategic development plans and cultivating donor relationships.
FREELANCE
BELLIMARKE
01.2020 - Current
- Created graphic design and communications for corporate and political brochures, publications and social media
- Consulted nonprofits on fundraising techniques, best practices and strategic planning.
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
DIRECTOR OF DEVELOPMENT
The Drake House
01.2018 - 01.2020
- Served as point-of-contact for media, major gifts, young professional committee, technology, etc
- Managed annual fundraising activities, events, grants, publications, marketing and communications
- Exceeded fundraising goals for fiscal years 2019 and 2020, totaling $2.8million
- Led organization-wide conversion of Salesforce Non-Profit Success Pack, IT upgrades and integrations
- Created new branding guideline, marketing materials, video, annual report, and 3rd Party Fundraising Guidelines., Led fundraising goals for the Heart & Vascular Institute, Emergency & Trauma Center, and Cancer Institute through major gifts, annual events, corporate sponsorships, and grants
- Created and implemented year-round direct mail campaign
- Developed and implemented grateful patient program
- Reduced event expenses by 35%
- Doubled end of year campaign donations by 15% YOY.
DEVELOPMENT DIRECTOR
Memorial Health University Medical Center Foundation
01.2015 - 01.2018
DEVELOPMENT MANAGER
Alzheimer’s Association, Metro
01.2013 - 01.2014
- Managed fundraising goals between association, volunteers, committees, teams, and corporations within 33 counties for seven walk events
- Developed and implemented statewide communication and marketing campaigns including direct mail, social media, sponsorship packages, brochures, flyers, invitations, PowerPoint presentations, e-newsletters, etc
- Increased annual gross revenue by 14% to meet annual goal of $1million
- Increased corporate sponsorship revenue by 35%
- Decreased logistical expenses by 32%.
DIRECTOR OF MEMBERSHIP SERVICES
Brunswick, Golden Isles Chamber of Commerce
01.2010 - 01.2013
- Sales and communications manager for 1200+ chamber members
- Recruited and managed 40+ volunteer-based Ambassador Program
- Planned and organized logistics, volunteers, communication, collateral, corporate sponsors and attendees for the following: weekly ribbon cuttings and grand openings; monthly business after hours, educational workshops, networking luncheons, Ambassador and Council meetings; quarterly luncheons, business before hours, new member orientations, membership drive, member appreciation, annual gala and golf tournament
- Achieved annual income goal of $500,000 through the coordination of annual and monthly fundraising events ($250k) and recruitment and retention of chamber members ($250k)
- Increased corporate sponsorship revenue by 45%
- Exceeded annual budgeted sales income by 13%
- Increased chamber membership by 20% YOY
- Continued continued
EXECUTIVE DIRECTOR/ COMMUNITY REPRESENTATIVE
American Cancer Society
01.2006 - 01.2009
- Managed and led a team of five staff members, board of directors and volunteers for the implementation of nine annual walks and one gala
- Promoted organization’s visibility through public relations and marketing plans
- Promoted to Executive Director within first eight months
- Managed two nationally recognized "Quarter of a Million" Club Events
- Increased revenue by 18%, while decreasing annual expenses by 24%.
ASSISTANT DIRECTOR OF ADMISSIONS
Valdosta State University
01.2003 - 01.2005
- Recruited and advised students from Metro Atlanta through high school and junior college visits, area-wide college fairs, on- campus events, face-to-face meetings, and class presentations throughout the state
- Developed and fostered ongoing relationships with students, parents, high school guidance counselors, career advisors and university professors
- Assisted in the design and development of admissions collateral, website, and other marketing materials
- Assisted in university’s orientation events and programs, Visitation Days, campus tours and other special events
- Increased student matriculation rate by 13%
- Increased application count for assigned areas by 23% over previous year.
Education
Master of Education - Educational Leadership - Higher Education Administration Track
Valdosta State University
01.2010
Bachelor of Fine Arts - Communications - Public Relations Track
Valdosta State University
01.2002
Skills
- Non-Profit Management
- Public Relations & Communications
- Corporate, In-Kind and Major Gift Solicitation
- Social Media Marketing
- Donor Research & Development
- Strategic Planning & Budgeting
- Data Management
Timeline
DIRECTOR OF DEVELOPMENT
THE PLACE
01.2022 - Current
FREELANCE
BELLIMARKE
01.2020 - Current
DIRECTOR OF DEVELOPMENT
The Drake House
01.2018 - 01.2020
DEVELOPMENT DIRECTOR
Memorial Health University Medical Center Foundation
01.2015 - 01.2018
DEVELOPMENT MANAGER
Alzheimer’s Association, Metro
01.2013 - 01.2014
DIRECTOR OF MEMBERSHIP SERVICES
Brunswick, Golden Isles Chamber of Commerce
01.2010 - 01.2013
EXECUTIVE DIRECTOR/ COMMUNITY REPRESENTATIVE
American Cancer Society
01.2006 - 01.2009
ASSISTANT DIRECTOR OF ADMISSIONS
Valdosta State University
01.2003 - 01.2005
Master of Education - Educational Leadership - Higher Education Administration Track
Valdosta State University
Bachelor of Fine Arts - Communications - Public Relations Track
Valdosta State University
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