Robyn Schaub

• Develop and deploy innovative communication solutions for large, global employers to educate employees on benefits, organizational change, technology and business processes
• Serve as lead on change communication projects, including stakeholder planning, change impact analysis, behavior-based communication planning and establishment of metrics
• Lead production of monthly well-being content for global Fortune 500 company

Key Accomplishments:

• Collaborated with client stakeholders to conduct change analysis, craft change communication strategy, and develop leadership messaging and internal content for large-scale business transformation impacting over 90,000 employees
• Developed two annual enrollment campaigns that received international awards for communication, including an APEX Award of Excellence and a Platinum Hermes Award from the Association of Communication & Marketing Professionals

• Built U.S internal communications function in collaboration with global communication counterparts in Australia, Spain and the UK and developed solutions to enhance engagement, build trust and align team members across more than 200 sites across the U.S.
• Leveraged significant change management experience to support integration of U.S operations into the global business, including quality and safety processes, organizational design, outsourcing and consolidation of benefits and compensation programs
• Partnered with Integration Management Office, Human Resources and Quality to determine communication priorities and create strategic communication plans to achieve them
• Served as internal crisis communications expert, providing real-time support to inform and engage key stakeholder groups on COVID-19 response, hazardous weather conditions and other business-critical issues

Key accomplishments:

• Developed change checklist to gather feedback from leaders on current state and reinforce importance of change management fundamentals
• Coordinated national road-show with both in-person and virtual components to introduce the GenesisCare brand and values to employees at 48 sites throughout the U.S.
• Built employee-facing COVID-19 microsite on intranet to consolidate all patient guidelines, office signage, safety procedures, dashboards and other important tools employees needed to provide safe, quality care throughout the pandemic

Key Projects:

• 1st Global - Developed B2B and B2C marketing content for financial services firm; led project team to launch award-winning external website
• Southwestern Health Resources - Promoted partnership between UT Southwestern and Texas Health Resources to potential clients, health care providers, brokers, third party administrators, employers and plan participants; executed campaign to launch UT Connect, a narrow network medical option, to more than 20,000 employees in the University of Texas system resulting in enrollment rate that exceeded goal

• Created and implemented strategic communication programs during a three-year period of intense transition after merger
• Built and led team to improve the employee experience for over 40,000 employees and physicians across more than 900 patient access points
• Counseled executives on effective messaging and channels for change initiatives, program launches, benefits and compensation issues, acquisitions and crisis situations

Key Accomplishments:

• Developed and executed major change communication effort to support the deployment of new HR technology platforms (i.e., PeopleSoft, Oracle Cloud) and launch of in-house service center
• Led redesign of first-day orientation program, including creative direction of collateral, logistics and scripting for pre-event, day-of and post-event activities
• Compiled organization's first Culture Audit as part of Great Place to Work application process, which resulted in national recognition as #16 Best Place to Work in Healthcare
• Executed budget-neutral benefits promotional campaign that resulted in a six-point increase in employee satisfaction with benefits and compensation programs
• Created Take 5, a weekly communication tool to enable leaders to deliver important announcements to teams in five minutes during regularly scheduled huddle meetings

• Partnered with internal stakeholders and leaders to develop and deliver innovative, high-impact internal communications programs and events
• Served as advisor to CEO and COO on leadership summits, collaborated on messaging strategies and drafted talking points and speeches
• Partnered with internal departments, including Human Resources and Field Services, to build awareness and support of new initiatives and changes

Key Accomplishments:

• Implemented organization’s first formal employee recognition program and grew recognitions by 50 percent year-over-year
• Created and launched Employee Exchange, a group of employee representatives that met regularly with leadership to share concerns, have questions answered and provide informal updates to their colleagues

• Led internal communications and community relations to engage 9,000 employees at multiple sites across the U.S. and managed all external communications and public relations for business unit
• Partnered with president and senior leadership to assess employee perception and communication needs and implement communication strategies to enhance employee engagement
• Developed and managed annual town hall roadshow and quarterly webcasts featuring executive leaders and organizational news

Key Accomplishments:

• Created and executed 18-month communication plan for transition of new president, including live road show and ongoing interaction opportunities
• Developed Change Communication Toolkit, including checklists, templates and tools to use during leadership transitions and organizational restructuring

• Created and executed communication strategies to reach more than 3,500 employees, as well as key groups of volunteers
• Measured communication effectiveness through focus groups, surveys and in-person interviews
• Created tools and resources for councils to use in fundraising, volunteer recruitment and internal communication
• Planned and coordinated employee events
• Managed team of three direct reports