Robyn Scott Gentry
Mentone,AL
Summary
I am a Digital Growth Marketing Manager at Informa Markets - Engineering, a leading B2B/B2C media and events company that serves the advanced design and manufacturing industries and markets. With over 15 years of digital marketing experience and senior management skills, I develop and execute data-driven audience growth strategies that leverage both paid and organic acquisition channels, working with key stakeholders on defining priority channels, partners, and target audiences to drive database and subscriber growth, newsletter opt-ins, and product engagement. My mission is to provide solutions for both the clients and the company I have the opportunity to serve and to be seen as a go-to asset and a motivator for my team. I am adaptable and flexible to use my experience and talents towards any digital marketing KPI targeting needs for e-commerce, Amazon B2C and B2B audiences (domestically and internationally) to achieve campaign conversion goals across multiple digital marketing platforms. I am also a constant knowledge seeker and an innovator who is always looking for ways to improve results to serve the greater good. Goal-oriented marketing expert via results based through data analysis in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. I am a detailed-oriented team player with strong organizational skills with the ability & experience to handle multiple projects simultaneously with a high degree of accuracy.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Digital Growth Marketing Manager
Informa Markets
06.2022 - Current
- My main role focus is to accelerate database and subscriber growth for a portfolio of seven (7) engineering B2B media brands serving the advanced design and manufacturing industries and markets through setting successful, multichannel acquisition strategies focused on acquiring targeted net new names, nurturing new names for product subscription and engagement, and driving newsletter opt-ins from existing database
- Continually maintained and improved company's reputation and positive image in markets served.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Conducted market research to identify new opportunities and target markets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Optimized email campaigns to increase open and click-through rates.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Devised content strategy to effectively engage target audiences.
Digital Marketing Manager
EBSCO Industries, Inc
04.2021 - 06.2022
- Help to manage and support 4 main business lines with Consumer Subscription Services via: E-Commerce website creation with meta-data implementation, SEO strategy application, feed/import management of product catalog, SEO Copywriting, Email Marketing Content and Design, Creative Design, via In Design and Canva, Create and manage 6 Vendor Central Stores.
- Increased publisher Amazon sells on average 35% with a price point of $33.00+
- Developed paid campaigns on Amazon Seller Central and Vendor Central to increase the 25,000+ EBSCO magazine subscription offerings.
Digital Marketing Manager
SHOWA Group
08.2019 - 03.2021
- Global wholesale glove manufacturer and distributor with being the first company to develop single use nitrile gloves
- Marketing efforts included the following regions: U.S., Canada, Australia, Latin America and Brazil
- Managed and maintained all aspects of digital marketing foundation and campaigns via SEM, SEO copywriting, video creation for special trial program, sales collateral, LinkedIn Campaign Manager (Paid an SEO scheduling), social media content creation, email marketing design and code implementation, project management and support for latest global website for company, media buying, 3rd party vendor management, on-line trade show setup and asset creation, and any other special projects with Showa America's and Oceania's
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages by 68% on average.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators utilizing Salesforce Pardot and Constant Contact
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
General Manager of Digital
Newport Chicago Tribune (Now Property is Virginia Media)
08.2016 - 08.2019
- Role was to obtain digital revenue goals for The Daily Press and Virginia Gazette and to work/manage a team of digital specialists to work with other account representatives on creating and closing annual digital marketing campaigns
- Along with team management and forecasting, I also maintained vendor relationships, customer service and client appointments
- Suite of products sold and executed: Website creation, targeted email creation, programmatic CTV/OTT with Hulu and DirectTV network, programmatic radio with Deezer, Pandora etc., targeted ad/video display, YouTube ad platform along with all social media platforms especially with Instagram, LinkedIn and Facebook.
- Managed book of digital business of 10.2 million with 24 reports and increased sales YOY 2.7% on average.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Interacted well with customers to build connections and nurture relationships.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Managed budget implementations, employee evaluations, and contract details.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
Digital Sales and Marketing Manager
Alabama Media Group (Advance Local)
09.2014 - 08.2016
- Managed and supported a team of 5 Digital Sales Executives in the Alabama Gulf Coast/Pensacola FL region in regards to creating, selling and maintaining custom digital marketing campaigns via Advance Digital suite of products
- I also provided sales psychology and product training to any and all executives to assist in career development
- As a part of the senior management team of I assisted in creation of internal sales promotions, community events and strategy for the overall goal obtainment of the Mobile Hub
- Continually maintained and improved company's reputation and positive image in markets served.
- Devised content strategy to effectively engage target audiences.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Performed market segmentations, targeting and positioning for each product line.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Worked with graphic designers and writers to establish theme and tone for content.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Improved website visibility through development and implementation of SEO strategies.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Marketing Director
Miles (Brand USA Account)
02.2012 - 09.2014
- At Miles, my main role was to support the Brand USA sales team in all stages of the sales process
- I also supported the VP of Sales and VP of Product Development as well as the Brand USA/Discover America account director in sales material creation and distribution, email creation and deployment, trade show and event creation and logistics, sales meeting organization and facilitation, reporting across various multi-media channels for partners, and custom sales collateral for specific needs, Salesforce administrator and many other different tasks and functions to support sales and production
- I also trained new sales team hires in conjunction with the V.P of Global Sales in order to present and close sales deals with CVBs and tourism organizations across the U.S. to purchase into international programs promoting tourism to the U.S..
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Worked effectively in fast-paced environments.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Proved successful working within tight deadlines and a fast-paced environment.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
Customer Account Representative
Montgomery Advertiser (Gannett)
02.2009 - 02.2012
- Communicated solutions to both technical and non-technical personnel with customized approaches
- Assisted in development of sales forecasts based on historical data analysis and market trends.
- Prepared and shared account details, insurance coverage and funds.
- Increased customer satisfaction ratings through proactive and actionable resolutions to questions, concerns, or challenges.
- Paid attention to detail while completing assignments.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Managed time efficiently in order to complete all tasks within deadlines.
- Self-motivated, with a strong sense of personal responsibility.
- Strengthened communication skills through regular interactions with others.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Created a special insert highlighting businesses for lunch in the downtown Montgomery area for 20 advertisers.
Education
Bachelor of Science - BS - Business Administration, Management and Operations
Auburn University
Montgomery, Alabama01.2017
Bachelor of Science - Economics
Auburn University
Montgomery, Alabama01.2012
Skills
- Paid Social Media Advertising
- B2B & B2C Marketing Experience
- Paid Search Campaigns
- Digital Marketing
- Partnership Development
- Budget Administration
- Public and Media Relations
- Data Analytics
- Social Media Platforms
- Customer Acquisition
- Budget Management
- KPI Tracking
- Market Analysis
- SEO Optimization
- Paid Search Campaign Strategy & Execution
- Competitor Analysis
- Brand Management
- Strategic Planning
- Marketing Strategy Development
- Google Analytics
- Social Media Strategy & Execution
- Database Management
- Google Adwords
- Corporate Communication
- Marketing Analytics
- Budget Forecasting
- Lead Generation Campaigns
- Brand Promotion
- Google Analytics
- Social Media Strategy
- Google Adwords
- Content Development
- Google Analytics
- Social Media Strategy
- Database Management
- Google Adwords
- Corporate Communication
- Marketing Analytics
- Budget Forecasting
- Lead Generation Campaigns
- Strategic Planning and Alignment
- Brand Promotion
- Content Development
- Google Analytics
- Social Media Strategy
- Database Management
- Google Adwords
- Corporate Communication
- Marketing Analytics
- Budget Forecasting
- Lead Generation Campaigns
- Strategic Planning and Alignment
- Brand Promotion
Accomplishments
- Received “Sales Manager of the Month” for al.com for Jan., Feb., and March 2016.
- Received "General Manager of the Month" at Newport News/Virginia Pilot (Chicago Tribune properties) for Digital Director Operations
- Graduated with Phi Theta Kappa
Certification
- Informa Ignite - Data Driven Journey - Green Belt
- Phi Theta Kappa Business Analytics: Marketing Data
- Salesforce Administrator
- AI Challenges and Opportunities for Leadership
Awards
- Manager of the Month
- Rising Star Award
- Team Player Award
- Collaboration Award
Timeline
Digital Growth Marketing Manager
Informa Markets
06.2022 - Current
Digital Marketing Manager
EBSCO Industries, Inc
04.2021 - 06.2022
Digital Marketing Manager
SHOWA Group
08.2019 - 03.2021
General Manager of Digital
Newport Chicago Tribune (Now Property is Virginia Media)
08.2016 - 08.2019
Digital Sales and Marketing Manager
Alabama Media Group (Advance Local)
09.2014 - 08.2016
Marketing Director
Miles (Brand USA Account)
02.2012 - 09.2014
Customer Account Representative
Montgomery Advertiser (Gannett)
02.2009 - 02.2012
Bachelor of Science - BS - Business Administration, Management and Operations
Auburn University
Bachelor of Science - Economics
Auburn University
- Informa Ignite - Data Driven Journey - Green Belt
- Phi Theta Kappa Business Analytics: Marketing Data
- Salesforce Administrator
- AI Challenges and Opportunities for Leadership
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