Robyn T. Chapman

Work History

GOTARA

01.2024 - Current

Led all strategy sessions and meetings to enhance B2B and GTM solutions and pricing.
Designed process to enhance company profitability by implementing sales process, strategic business plans, and optimizing operational processes.
Oversaw business-wide changes to modernize procedures and organization.
Established performance goals for department and provided methods for reaching milestones.
Excellent communication skills, both verbal and written.
Self-motivated, with strong sense of personal responsibility.
Organized and detail-oriented with strong work ethic.
Acted as team leader in group projects, delegating tasks and providing feedback.
Collaborated with senior management to develop strategic initiatives and long term goals.
Initiated strategy to drive company growth and increase market share and profitability.
Directed efforts to propel business forward, meet changing customer needs.

CuratedEq, LLC

07.2022 - 10.2023

Established and bootstrapped mobile equestrian boutique and grew to low $100k business in less than one year.
Actively prospected and pursued market penetration to identify leads and market to new accounts, while servicing existing clients in East Coast territory.
Identified and evaluated business and market opportunities for horse show attendance and private barn event experiences.
Remained in front of consumer at all times to reach and exceed sales, revenue, and gross profit goals.
Evaluated industry competition regularly to maintain competitive advantage in marketplace.
Developed and implemented marketing strategies to generate new customers and increase sales and profit and build recognizable and trusted brand.
Negotiated price and service with customers and vendors to decrease expenses and increase profit margin to 56%.
Consulted with customers to assess needs and propose optimal solutions.
Successfully navigated challenging economic conditions by making informed decisions that protected business's financial stability.
Cultivated, nurtured, and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

Care.com Inc

01.2019 - 09.2022

Built business-to-business Channel from ground up, as team of one, national territory
Grew sales revenues from $750k to $14M in one year in national territory
Year two revenues increased to $22M
Regularly led sales and thought leadership presentations to prospects, existing clients, organizations, and at industry trade events
Directed marketing strategies to increase brand awareness, generate leads, and grow market share within highly competitive industries.
Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
Represented organization at industry conferences and events.
Enabled revenue generation by pursuing partnerships, sourcing funding, and capitalizing on market opportunities.
Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.

Monster.com

03.2016 - 08.2018

Responsible for leading turnaround of national territory of existing accounts, while identifying new account opportunities in business-to-business space.
Increased first year revenues from $100k to $8M.
Successfully and quickly reengaged former existing accounts to meet projected goals.
Worked closely with Marketing and Sales in pursuit of meeting sales goals, delivering effective presentations, and delivering relevant, quality thought leadership.
Leveraged professional networks and industry knowledge to strengthen client relationships.
Secured key partnerships that contributed to company's overall growth strategy and market reach.
Formed strategic partnerships and connected with potential clients to drive business development.
Nurtured, cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

CSC, LLC

01.2013 - 03.2015

Built regional HR Department to serve three facilities in Southeast territory.
Worked closely with organizational leadership to design and deliver Department focused on employee retention and satisfaction.
Increased retention to 98%.
Managed and successfully lowered Workers' Compensation percentage to zero.
Managed all employee work-related injuries and through programs and education, significantly lowered number of work-related injuries, which increased number of days without accident.
Managed on-boarding process for newly hired employees, which included distribution of all paperwork and initial training.
Designed and delivered hiring events for three locations in Georgia, Alabama, and Arkansas
Updated HR database with new employee information, changes in benefits, and other details
Monitored safety and health practices to protect employees from hazards and promote healthy work habits
Developed strategic partnerships with local universities to create pipeline of qualified candidates for internships and entry-level positions.
Led successful implementation of new HR management system, enhancing data accuracy and accessibility.
Successfully navigated employee claims involving performance issues and harassment.
Liaised between multiple business divisions to improve communications.
Spearheaded diversity and inclusion initiatives, creating more inclusive work environment for all employees.
Coordinated technical training and personal development classes for staff members.