Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

ROCCO BACHARA

Farmington,MN

Summary

Results-driven Metro Sales Area Manager with over 11 years of experience in the Automotive Industry, specializing in operational assessment and strategic solution development. Proven track record of boosting retail volume, enhancing market share, and optimizing costs while driving revenue growth. Expertise in digital transformation initiatives for dealerships combined with a strong commitment to achieving exceptional customer satisfaction. Demonstrates competitive leadership skills and a collaborative team-oriented approach.

Overview

12
12
years of professional experience

Work History

AREA SALES MANAGER - MINNEAPOLIS METRO NORTH

STELLANTIS
Minneapolis, MN
08.2018 - Current
  • Area Sales Manager of 17 metro market stores within the Twin Cities.
  • Attained the highest achievement reviews from top-level management of "Exceeds Expectations" in each of the last four years of the new yearly rankings reviews for members within the organization.
  • In 2024, led the nation, Midwest business region, and market in both SSI and NPS customer experience scores of 979.11 average, ranking #2 in the region of 25 districts and 13th of 100+ districts nationally.
  • Developed customer experience initiatives across the Metro District that led to the Business Center's best customer experience scores (led all Metro markets) in 2022, with 5,517 surveys across 18 stores, and also ranked 10th out of 174 districts nationally.
  • Proposed a Customer Experience 'Perfect Survey Reward Program' payout to Sales Consultants and Managers that was adopted nationally, leading to the company's record-breaking SSI performance of 975 in 2023.
  • Lead the Denver Business Center Region with the highest percentage of trained Sales Consultants and Managers in 2023.
  • Conducted sales initiatives that helped lead to record-breaking sales and market share growth in the top two largest retail segments in the state: Mid-Size SUV (20.4%) and Light Duty Pickup (39.1%) market share.
  • Led the district to an all-time best record-selling month with 1,318 sales, and attained the #1 spot for market share (18.2%) in the state for the first time ever, and again in 2022 with 1,652 sales for another state-leading market share of 15.7%.
  • Facilitated the most stores (19 of 19) in a single district to win the highest customer service award available (CFAFE).
  • Successfully launched two brand-new dealership location points (Monticello and St. Charles).

AREA SALES MANAGER - MINNEAPOLIS METRO SOUTH

FIAT CHRYSLER AUTOMOBILES
Minneapolis, MN
12.2015 - 07.2018
  • Area Sales Manager of 12 metro stores within the Twin Cities.
  • Managed the top two largest retail stores in Minnesota to help attain record growth.
  • Developed a sales stocking, incentivizing, and marketing plan to capture the all-time best volume retail month for a single store in the state with 245 sales.
  • Managed two Alfa Romeo & Fiat stores to 310 Alfa Romeo sales and 305 Fiat sales.

AREA SALES MANAGER - MINNESOTA OUTSTATE

FIAT CHRYSLER AUTOMOBILES
Minneapolis, MN
08.2014 - 11.2015
  • Area Sales Manager of 17 stores within the outskirt areas of the Twin Cities.
  • Won the national sales competition for launching a sales campaign within the district through the Dodge brand.
  • Won a national sales competition for having the most sales sold through targeted customer list
  • Launched a new-point CJDR dealership (Virginia, MN)

District Sales Manager - MN/WI

FIAT CHRYSLER AUTOMOBILES
Denver, CO
08.2013 - 07.2014
  • DISTRICT SALES MANAGER of 21 stores within Minnesota & Wisconsin.
  • Conducted weekly sales meetings with dealership Owners, General Managers, Sales Managers, and Sales Consultants to launch retail game-plans.
  • Optimized allocation of resources by redirecting traditional advertising funds toward digital strategies.

Education

Bachelor of Science - Business Administration And Management -

Colorado Christian University
Denver, CO
05.2013

Skills

  • Sales strategy development
  • Excellent relationship development and rapport-building
  • Inventory analysis and ordering strategy
  • Proficient in Office Suite software
  • Market analysis, business plan development, and execution
  • Experienced in team building and retail game planning
  • Sales-minded, retail-driven
  • Creative in finding ways to motivate and drive behaviors that bring an excellent customer experience

Timeline

AREA SALES MANAGER - MINNEAPOLIS METRO NORTH

STELLANTIS
08.2018 - Current

AREA SALES MANAGER - MINNEAPOLIS METRO SOUTH

FIAT CHRYSLER AUTOMOBILES
12.2015 - 07.2018

AREA SALES MANAGER - MINNESOTA OUTSTATE

FIAT CHRYSLER AUTOMOBILES
08.2014 - 11.2015

District Sales Manager - MN/WI

FIAT CHRYSLER AUTOMOBILES
08.2013 - 07.2014

Bachelor of Science - Business Administration And Management -

Colorado Christian University

Similar Profiles

CREATE PROFILE
ROCCO BACHARA