Rocco Tufano
Upper Saddle River,USA
Summary
Experienced marketing professional with a proven track record of developing and implementing successful marketing campaigns. Achieves significant outcomes to enhance brand visibility and drive customer engagement. Valued for dependable and collaborative approach, prioritizing teamwork and adaptability. Proficient in digital marketing, content creation, and strategic planning, delivering impactful results.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
Next Century Spirits
01.2024 - Current
- Pioneered the successful introduction of Numbskull Whiskey to a diverse array of on- and off-premise accounts, including bars and liquor stores, effectively expanding brand visibility and market presence
- Orchestrated engaging tasting events for targeted accounts, providing consumers with firsthand experiences of the product's quality and distinct flavor profile, fostering brand loyalty, and driving sales
- Demonstrated exceptional organizational acumen by managing account relationships and maintaining comprehensive inventory logs, ensuring timely re-orders and optimal stock levels to meet consumer demand
- Assisted in planning and executing special events, contributing to increased brand exposure and revenue generation.
Sales & Online Management
Michael Anthony Furniture
07.2018 - Current
- Demonstrated strong product knowledge, enabling customers to make informed purchasing decisions that enhanced their overall satisfaction.
- Managed inventory systems to promptly resolve customer questions regarding furniture order status in person and over the phone
- Developed strong relationships with clients for repeat business, leading to a consistently high client retention rate.
Marketing Manager
The Emporium
05.2023 - 06.2024
- Rebranded all social media platforms, including Instagram, Facebook, and TikTok, which led to a 110% increase in website traffic
- Refined and Managed Shopify account, accelerating the online sales of records, books, and locally made products
- Maintained and managed a brick-and-mortar shop, dealing with customer service and sales
Marketing Intern
Entrepreneurship Foundation
05.2023 - 06.2024
- Responsible for coordinating, rebranding, and recruiting over 100 local entrepreneurs to our yearly ‘Shark Tank’ event. This was more than double the amount of entries from the previous year, giving more entrepreneurs an opportunity to showcase their products and receive investments and advice.
- Enhanced social media engagement through regular posting and audience interaction.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
Education
Bachelor of Science - Marketing & Sports Management Double Major
Sacred Heart University
Fairfield, CT05-2024
Skills
- Data-driven decision making
- Sales presentations
- Strategic planning
- Marketing analytics
- Product promotion
- Sales conversions
Timeline
Marketing Specialist
Next Century Spirits
01.2024 - Current
Marketing Manager
The Emporium
05.2023 - 06.2024
Marketing Intern
Entrepreneurship Foundation
05.2023 - 06.2024
Sales & Online Management
Michael Anthony Furniture
07.2018 - Current
Bachelor of Science - Marketing & Sports Management Double Major
Sacred Heart University
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