Summary
Overview
Work History
Education
Skills
Timeline
Generic

ROCHELLE CAMPA

NY

Summary

Seventeen years of experience in digital advertising with a focus on client services and creative production. Senior Project Manager recognized for delivering high productivity and efficient task completion. Excel at leadership, time management, and adaptability, ensuring that all projects meet objectives seamlessly against deadlines.

Overview

17
17
years of professional experience

Work History

Senior Project Manager

BARK (BarkBox)
01.2020 - Current
  • Leading all creative marketing projects across multiple business lines, ensuring alignment with overall brand and business goals.
  • Overseeing and driving all phases of a project, from ideation to delivery. Managing planning, communication, timelines, budgets, and approvals.
  • Point person overseeing the production of over 2,800 marketing assets monthly, maintaining high quality and consistency under tight deadlines, as well as in-depth.
  • Establishing and maintaining relationships cross-functionally to ensure seamless execution.
  • Initiated and implemented a centralized creative workflow process across photo production to creative marketing production.
  • Streamlining operations by continuously evaluating and enhancing workflows, adopting new tools, and methodologies to ensure efficiency.
  • Owning project timelines and calls for all creative initiatives, including Licensing and Partnerships, ensures timely delivery across cross-functional teams.
  • Defining project scope, objectives, and resource allocation based on strategic business needs, ensuring the successful execution of creative campaigns.

Director of Creative Services, Account Management and Production

Martini Media
01.2011 - 01.2019
  • Managed the national Client Services team, supporting over $15 million in annualized revenue. Worked across a variety of luxury and lifestyle brands, such as Fendi, Bergdorf Goodman, and Saks Fifth Avenue.
  • Managed all aspects of the creative project cycle. From initial scoping to production, and execution.
  • Implement processes to establish and maintain an efficient production cycle. Ultimately, the production cycle was reduced from 3-5 days to 1-2 days.
  • Established and maintained healthy relationships across all departments to ensure efficiency, support, and integrity for all projects.
  • Appropriately prioritized and delegated workload by assessing the scope of work based on complexity, bandwidth, and resources available.
  • Established and maintained relationships with vendors to ensure the team has superior tools and resources.
  • Developed and presented best practices, spec guidelines, and established expectations both internally and externally. Prioritized projects accordingly, adjusting timelines as necessary.
  • Compiled and analyzed campaign data to provide thoughtful insights to clients.

Campaign Manager

TechTarget
01.2008 - 01.2011
  • Accountable for managing all advertising campaigns from inception to completion.
  • Implemented media schedules and optimized media strategy based on performance.
  • Daily responsibilities included collecting deliverables, implementing optimizations, and providing robust reporting to clients.

Education

BA - Org. Communication, Marketing

California State University, Chico
01.2008

Skills

  • High-volume project management
  • Creative strategy development
  • Budget oversight
  • Workflow optimization
  • Resource allocation
  • Cross-functional collaboration

Timeline

Senior Project Manager

BARK (BarkBox)
01.2020 - Current

Director of Creative Services, Account Management and Production

Martini Media
01.2011 - 01.2019

Campaign Manager

TechTarget
01.2008 - 01.2011

BA - Org. Communication, Marketing

California State University, Chico

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