Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
Rochelle Engle

Rochelle Engle

Packwood

Summary

Professional visual merchandising expert with proven track record of enhancing store aesthetics and driving customer engagement. Known for strategic approach to implementing creative displays that align with brand identity and promote sales. Reliable team player with strong focus on achieving results and adapting to changing retail environments.

Possesses versatile skills in project management, problem-solving, and collaboration. Brings fresh perspective and strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions.

Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.

Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.

Overview

14
14
years of professional experience

Work History

Visual Merchandiser

Winston Retail
08.2023 - Current
  • Worked with store managers to implement new displays, promotions and store layout changes.
  • Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
  • Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
  • Updated signage regularly to reflect current promotions or markdowns, improving clarity for customers seeking sale items within the store environment.
  • Created interior displays to promote products in alignment with corporate sales objectives.
  • Managed aesthetically pleasing displays to showcase company products and increase sales.
  • Built properly lit and well-maintained displays, creating inviting atmosphere in stores.
  • Managed installation of visual merchandising displays, urging team to with speed and accuracy.
  • Partnered with store personnel during remodels or relocations to ensure seamless transition of visual merchandising elements into new spaces.
  • Organized store merchandise racks by size, style, and color.
  • Created visual displays to highlight new and featured products.

Regional Supervisor

SAS Retail Services
11.2022 - 06.2023
  • 1 year 6 months
  • Oversaw the recruitment process to ensure the hiring of top talent in alignment with company objectives.
  • Fostered a positive working environment through proactive conflict resolution measures and consistent recognition of staff achievements.
  • Directed training, promotions, and employee motivation to minimize turnover and maximize productivity.
  • Enhanced employee productivity through regular training sessions and constructive feedback.
  • Facilitated open communication channels between departments, fostering a supportive and inclusive work culture.
  • Developed strong relationships with key stakeholders, fostering a collaborative work environment for successful project execution.
  • Evaluated team performance regularly, providing guidance for continuous improvement and goal achievement.
  • Managed multiple projects simultaneously, ensuring timely completion and high-quality standards.
  • Implemented, updates, and enforced company policies for standardized operations.
  • .Empowered team members by delegating responsibilities effectively based on individual strengths and skillsets.
  • Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
  • Balanced schedule and customer demands against team capabilities and available resources to meet performance objectives.
  • Worked closely with personnel, customers, and contractors to resolve problems.

Retail Merchandiser

SAS Retail Services
05.2022 - 11.2022
  • 2 years
  • Organized and maintained displays to achieve clean and appealing product layouts.
  • Organized store merchandise racks and displays to promote and maintain visually appealing environments.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.
  • Answered customer questions regarding store merchandise, department information, and pricing.
  • Developed relationships with key store personnel to support proper product placement and visibility.
  • Managed inventory levels and product rotation to maximize sales and minimize out-of-stock items.
  • Collaborated with store managers to develop seasonal merchandising plans, maximizing revenue potential.

Retail Merchandiser

Anderson Merchandisers
04.2021 - 05.2022
  • 1 year 2 months
  • Removed damaged, out-of-code, not-in-set and discontinued items from displays.
  • Boosted customer satisfaction by creating visually appealing and strategically organized merchandise displays.
  • Improved overall store aesthetics by consistently maintaining clean, well-organized merchandise displays.
  • Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
  • Managed project timelines effectively ensuring all merchandising planograms and resets were completed within established deadlines.
  • Arranged consistent shelves, bins, and racks at 8 locations by following established planograms.
  • Enhanced store sales through effective product placement and targeted promotions.
  • Developed creative solutions for unique visual challenges within limited display spaces while adhering to corporate guidelines.
  • Monitored and replenished display inventory and restructured according to available stock.
  • Collaborated with store managers to determine best placement for merchandise displays.
  • Promoted seasonal products and trends to move stock and prepare for incoming inventory.
  • Enhanced overall store appearance by applying careful consideration to product and display locations.
  • Proposed new ideas and concepts to enhance merchandise displays.
  • Developed merchandising strategy to efficiently move overstock.
  • Developed visual merchandising plans and strategies to promote store offerings.
  • Created visual displays to highlight new and featured products.
  • Organized and maintained displays to achieve clean and appealing product layouts.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.
  • Answered customer questions regarding store merchandise, department information, and pricing.
  • Developed relationships with key store personnel to support proper product placement and visibility.
  • Collaborated with store managers to develop seasonal merchandising plans, maximizing revenue potential.

Retail Merchandiser

Premium Retail Services
06.2019 - 03.2020
  • 10 months
  • Reduced stock shortages and maintained optimal inventory levels by closely monitoring sell-through rates and adjusting orders accordingly.
  • Created interior displays to promote products in alignment with corporate sales objectives.
  • Organized store merchandise racks and displays to promote and maintain visually appealing environments.
  • Managed inventory levels and product rotation to maximize sales and minimize out-of-stock items.
  • Removed damaged, out-of-code, not-in-set and discontinued items from displays.
  • Boosted customer satisfaction by creating visually appealing and strategically organized merchandise displays.
  • Improved overall store aesthetics by consistently maintaining clean, well-organized merchandise displays.
  • Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
  • Enhanced store sales through effective product placement and targeted promotions.
  • Monitored and replenished display inventory and restructured according to available stock.
  • Collaborated with store managers to determine best placement for merchandise displays.
  • Promoted seasonal products and trends to move stock and prepare for incoming inventory.
  • Developed merchandising strategy to efficiently move overstock.
  • Created visual displays to highlight new and featured products.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.
  • Answered customer questions regarding store merchandise, department information, and pricing.
  • Developed relationships with key store personnel to support proper product placement and visibility.
  • Collaborated with store managers to develop seasonal merchandising plans, maximizing revenue potential.

Event Sales Coordinator

Best Western Fairfield Inn
08.2011 - 06.2019
  • 7 years 11 months
  • Increased client retention through exceptional relationship management skills.
  • Negotiated contracts with clients, securing favorable terms for both parties involved.
  • Spearheaded the creation of promotional materials showcasing the company''s event offerings to prospective clients.
  • Coordinated with vendors to secure competitive pricing and timely delivery of services.
  • Managed complex events, ensuring seamless execution and positive customer experiences.
  • Delivered exceptional customer service, resulting in repeat business from satisfied clients.
  • Streamlined communication between clients, team members, and vendors for efficient event planning.
  • Collaborated closely with cross-functional teams to execute large-scale events successfully.
  • Designed customized proposals tailored to each client''s unique needs and budget constraints.
  • Promoted high level of customer satisfaction using strong relationship-building skills, consistent follow-up and prompt issue resolution.
  • Prepared pricing agreements and contracts to close sales.
  • Used consultative sales approach to understand and meet customer needs.
  • Helped customers navigate choices between services with support for questions such as terms, pricing, and availability.
  • Serviced existing accounts on regular basis to maximize revenue.
  • Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.
  • Connected customers with services based on individual needs and vendor capabilities.
  • Set up appointments with potential and current customers to promote new products and services.
  • Conferred with existing and potential customers to assess requirements and propose optimal solutions.
  • Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities.

Education

High School Diploma -

Harmony High School
01.1995

Skills

  • Operations Management
  • Marketing Management
  • Retail
  • Communication
  • Microsoft Word
  • Merchandising
  • Visual merchandising
  • Customer service
  • Product knowledge
  • Creative vision
  • Cross-merchandising
  • Mannequin styling
  • Employee coaching
  • Display building

Websites

Timeline

Visual Merchandiser

Winston Retail
08.2023 - Current

Regional Supervisor

SAS Retail Services
11.2022 - 06.2023

Retail Merchandiser

SAS Retail Services
05.2022 - 11.2022

Retail Merchandiser

Anderson Merchandisers
04.2021 - 05.2022

Retail Merchandiser

Premium Retail Services
06.2019 - 03.2020

Event Sales Coordinator

Best Western Fairfield Inn
08.2011 - 06.2019

High School Diploma -

Harmony High School

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