Rochelle Hubbard

● Collaborated with internal stakeholders and creative teams to deliver cohesive marketing campaigns across digital and print platforms.
● Led projects to redesign web pages, diversify strategies and revitalize social media presence.
● Managed three website migration projects as a Subject Matter Expert (SME), managing deliverables effectively.
● Conducted keyword research and competitive analysis, enhancing content performance and achieving a 15% increase in user engagement.
● Worked closely with the conversion team on A/B testing initiatives to optimize landing pages, resulting in a 20% increase in conversion rates.
● Applied Agile principles to manage multiple tasks and priorities, optimizing productivity in a fast-paced digital marketing environment.
● Created and refined diverse content, including blogs, social media posts, and sales materials.

● Developed and executed content strategies for multiple brands in Texas and Canada under Direct Energy, contributing to an increase in organic traffic year-over-year.
● Managed the editorial calendar and led a team of content writers, resulting in a 20% reduction in content production time while maintaining quality.
● Led the UAT phase for a major website redesign, ensuring all functionalities met user requirements and business goals.
● Maintained accurate pricing presentation on all digital platforms and managed end to end order analysis in compliance with relevant market guidelines and state regulatory rules.

● Implemented online sales journeys on multiple brand websites to enhance user experience and increase customer engagement and conversions.
● Authored process improvement documents and managed user acceptance testing (UAT).
● Conducted market research and platform analysis to optimize digital experiences.