Rochelle Richardson

A dynamic and visionary leader with over 25 years of expertise in global event strategy, experiential marketing and storytelling complemented by strong experience in sales, operations, customer service, and finance. Recognized consistently for leading corporate strategy and elevating worldwide experiences to achieve exceptional growth. Proven track record of accelerating revenue growth, strengthening account retention, leading business development initiatives, and cultivate strategic partnerships and sponsorship growth. Expert in creating transformational global events, delivering immersive brand experiences, and developing innovative tech-forward engaging experiences. Adept at leading cross-functional global teams, manage $25M+ P&Ls, champion of company culture, change management, talent development, succession planning through collaboration, and empowering teams to achieve sustainable success.

• International Association of Exhibitions and Events (IAEE), Member
• Meeting Planners International (MPI), Member
• The Annabelle Project - Mentor Program, Mentor, 2023-01-01, Present
• IAEE Diversity, Equity, and Inclusion, Chair, 2020-01-01, 2022-12-31
• IAEE Diversity, Equity, and Inclusion, Committee Member, 2022-01-01, Present
• AVIXA Diversity, Equity, and Inclusion Task Force, Member, 2020-01-01, 2024-12-31
• Orange County Convention Center, Executive Client Advisory Committee Member, 2022-01-01, 2024-12-31
• PHL CVB Customer Advisory Board, Previous Board Member
• Jacob K. Javits Convention Center Renovation Project, Previous Board Member

Certified in Exhibition Management (CEM)

Available Upon Request

Exceeded annual goals, generated $25M+ in revenue and margins surpassing 62%; yield in person audiences of 43K+, and 3,000+ exhibitor customer base.  Oversee customer portfolios for Fortune Global 500 companies valued $100B+, leverage a robust understanding of B2B models to align value proposition with business objectives.  Global leader for North America and Central Latin America’s premier professional audiovisual and integrated experience tradeshows, events, and programming including AI, AR, digital transformation, technology, Esports, and more; and for North America’s largest architectural and commercial lighting tradeshow, events, and programming; recognized among top 100 industry leader; awarded TSE’s Gold 100 Honoree and TSNN’s Awards.  Visionary executive with focus on revenue growth, operational excellence, collaboration, and relationships dedicated to driving the business and industry forward.  Key contributor to organizations' 5-year strategic plan, collaborate closely with C-suite executives, Senior Leadership Team (SLT), cross-functional teams fostering industry partnerships to sustain growth and innovation.  Design, innovate, and create forums and platforms that connect people, spaces, and technology enhancing community engagement and providing continuous competitive analysis. Exceptional communicator and seasoned public speaker, known for clear, professional and impactful presentations.