ROCHELLE RUTHERFORD
Billings,MT
Summary
Results-driven executive professional with extensive experience in driving organizational success. Skilled in strategic planning, operational management, and fostering collaborative work environment. Known for reliability and adaptability in achieving business objectives and leading teams.
Results-driven executive with extensive experience in strategic leadership and operational excellence. Proven track record in fostering team collaboration, driving organizational growth, and adapting to evolving business needs. Skilled in strategic planning, financial management, and stakeholder engagement. Known for strong decision-making abilities and unwavering focus on achieving measurable outcomes.
Experienced with strategic planning, operational management, and team leadership. Utilizes effective communication and decision-making skills to drive organizational success. Track record of fostering innovation and improving operational processes.
Overview
2025
2025
years of professional experience
Work History
Independent Contractor, Internal Marketing Analyst
Corpay
05.2024 - 01.2025
Technical & Marketing Skills:
- Content Creation & Copywriting – Ability to craft engaging and informative content for internal communications, including newsletters, intranet posts, and company announcements.
- Graphic Design (Canva) – Proficiency in using Canva to create visually appealing graphics, infographics, and promotional materials for internal marketing initiatives.
- Internal Communications Strategy – Knowledge of best practices for internal messaging to drive employee engagement and alignment with company values and goals.
- Campaign Management – Experience developing and executing internal marketing campaigns that promote company culture, initiatives, and employee programs.
- Email Marketing & Newsletters – Familiarity with email marketing tools and strategies for creating impactful internal newsletters.
- Intranet & Digital Content Management – Understanding of how to manage and update content on internal communication platforms (SharePoint, Slack, Workplace, etc.).
- Event Promotion – Ability to support internal events, town halls, and employee engagement initiatives through marketing and promotional materials.
- Communication & Storytelling – Strong written and verbal communication skills to convey clear and compelling messages to diverse employee audiences.
- Collaboration & Cross-Functional Coordination – Ability to work with HR, leadership, and other departments to align messaging and support internal initiatives.
- Creativity & Innovation – A creative mindset to develop fresh and engaging ways to communicate company news and initiatives.
- Attention to Detail – Ensuring accuracy and consistency in all marketing materials and communications.
- Project Management – Ability to manage multiple content and marketing projects with varying deadlines.
- Adaptability for Global Audiences – Understanding cultural differences and tailoring messaging for diverse teams across regions.
- Multilingual Skills (Optional) – Language proficiency is a plus for global communication efforts.
Agency Account Director
Kinetic Marketing & Creative
05.2020 - 02.2024
- Scheduled and conducted client meetings to uncover opportunities to drive value, grow relationships and meet billability targets
- Incorporated numerous services offerings into proposal with compelling value messages to increase client buy-in
- Incorporated digital and social strategies into programs to support client objectives
- Cultivated and managed customer relationships to gain strategic positioning with decision-makers and acquire additional business within solutions
- Presented accurate and detailed forecast funnel of identified and proposed opportunities to leadership to meet or exceed sales quota requirements
- Worked with marketing to develop multi-channel advertising campaigns
- Had over $860,000 in billable projects in 2022
Past President of the Board
Big Brother's Big Sister's of Yellowstone County
- Kept operations in line with strategic plans and vision, liaising between board and senior executives to implement policy updates
- Conducted due diligence and business development activities to achieve growth and improve operations
- Created brand awareness to attract leads and maximize profits
- Monitored resource utilization and enacted plans to improve inefficiencies and successfully manage expenses
Account Executive
Desert Mountain Broadcasting
01.2018 - 03.2020
- Engaged customers with articulate conversational skills and strategic approach, leveraging company knowledge to build connections and trust as foundation for productive relationships
- Developed customer relationships and partnerships to meet or exceed revenue and profit goals
- Developed advertising solutions for local businesses that delivered results
- Provided valuable feedback to management to improve sales and marketing strategies
- Achieved and exceeded assigned sales quota within targeted prospect accounts and sales territory
- Sourced extra accounts in pipeline, replenishing as accounts emerged
Account Executive
Nexstar Broadcasting
01.2011 - 01.2018
- Developed customer relationships and partnerships to meet or exceed revenue and profit goals
- Achieved and exceeded assigned sales quota within targeted prospect accounts and sales territory
- Qualified new prospects from inbound and outbound generated leads
- Negotiated with customers to meet winning returns on investment
- Conducted needs analyses and account reviews to uncover customer's essential needs
- Developed advertising solutions for local businesses that delivered results
Skills
- Leadership team building
- Organizational leadership
- Strategic planning
- Operational excellence
- Integrity and ethics
- Employee relations
- Crisis management
Timeline
Independent Contractor, Internal Marketing Analyst
Corpay
05.2024 - 01.2025
Agency Account Director
Kinetic Marketing & Creative
05.2020 - 02.2024
Account Executive
Desert Mountain Broadcasting
01.2018 - 03.2020
Account Executive
Nexstar Broadcasting
01.2011 - 01.2018
Past President of the Board
Big Brother's Big Sister's of Yellowstone County
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