Summary
Overview
Work History
Education
Skills
Timeline
AccountManager
ROCHELLE SATCHELL

ROCHELLE SATCHELL

Boynton Beach,FL

Summary

STRATEGIC PARTNERSHIP MANAGER: Collaborative leader with a dedication to partnering with coworkers to promote an engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse stakeholders in dynamic, fast-paced settings. Encouraging manager and analytical problem-solver with talents for team building, leading, and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.

Overview

13
13
years of professional experience

Work History

STRATEGIC PARTNERSHIP MANAGER

Landed, Inc
06.2021 - 12.2022
  • Identify and build strategic partnerships with education institutions, municipalities, healthcare institutions, and government entities to increase brand awareness
  • Identify and manage new corporate business development channels to support revenue growth and strategic pillars through targeted outreach and strong project planning
  • Analyze and report on SPM initiatives, forecast strategic changes, and manage partnership pipeline
  • Create a systematic, process-driven approach to track outreach and relationship management
  • Work closely with President and Co-founder, and collaborate with senior management and other teammates to align internal goals with new and existing SPM relationships
  • Forecast, measure, and report the results of various projects with strategic partners, including co-created and/or co-branded content promotions, lead sharing, and event partnerships
  • Increased corporate business development relationships by 125% above the projected goal with key corporate partners
  • Manage conferences and events including budget planning, staffing, and vendors
  • Facilitated strategy development and planned with cross-functional teams.
  • Enforced use of required processes and tools for partnership management.
  • Developed annual account objectives and formalized client communications for communication of goals and plans.
  • Assessed strategic partnership outcomes and created action plans for improving results.
  • Administered portfolio of 75+ current and potential clients through partnership lifecycle to meet growth goals.
  • Led strategic partnership team to cultivate relationships with internal groups and current and potential partner organizations.


NATIONAL SENIOR ACCOUNT MANAGER

Hubbard Broadcast Media
01.2017 - 05.2020
  • Develop and design solution-based strategies for B2B accounts using experiential events, and digital and broadcast media strategies to increase target/key account revenue and market share using various strategic tactics and tools integrating a full-funnel strategic marketing approach for presentations to CXO, COO, and Administrators
  • Managed, supported, and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
  • Boosted sales by 80%, territory by 100%, and market share by 25% during 12 month period using cross-selling techniques.

NATIONAL CLIENT-BASED SALES SOLUTION MANAGER

United Public Safety
01.2014 - 01.2017
  • Identified, cultivated, and secured local and national, hospital, municipal, and education-based client accounts in need of a cloud-based automated parking enforcement solution
  • Boosted product exposure through set-up and management of trade shows, conferences, and expos, coordinated/managed sales events, and regional B2B conferences
  • Grew sales from $750K to $1.7M – in 180 days by organically identifying and closing new business development opportunities with municipalities, educational institutions, and hospitals throughout the United States
  • Met with customers to give sales presentations, negotiate contracts, and promote services.
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
  • Generated a 150% overall increase in new business development
  • Recognized and honored as UPS’ #1 National Client-Based Sales Solution Manager

CEO and Founder

URB Advertising, Event Planning
01.2009 - 01.2014
  • Managed a 3-member team of account executives at a full-service boutique advertising, marketing agency, and event planning agency with a focus on copywriting, designing and developing advertising/marketing strategies to increase direct-to-consumer client sales and brand identity
  • Controlled accounts/receivables for multi-million-dollar client budgets
  • Media planning and placement in local/national outlets
  • Supervised and managed independent contractors on projects as needed
  • Planned and orchestrated the major launch of Oprah Winfrey’s favorite jeans, “CJ by Cookie Johnson,” at Neiman Marcus
  • Designed and executed high-impact strategies for national CPG brands including Philadelphia Phillies, Reebok, and Coke, and managed campaigns for diverse brands such as Akademiks, Converse, Pro-Keds, and Dr. Pepper
  • Partnered with high-profile celebrities (Will Smith, Magic Johnson) on branded events
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Organized, developed, and oversaw “The Art of Peace and Love School Tour” promoting peace to youth in schools, universities, and colleges
  • Raised more than $100k+ in the startup year with the successful launch of the e-commerce platform

SENIOR SALES AND MARKETING ACCOUNT MANAGER

IHeart Media and Radio One
  • Earned spot as #1 Sales Revenue Account Manager, bringing in more than $1.5 million in billing
  • Secured title sponsorship for the annual concert event during the first month on the job
  • Handled customer relations issues, enabling quick resolution and client satisfaction.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Managed sales cycle to enhance business development and maintain sustainability and customer satisfaction.
  • Produced contracts, reports, letters, and proposals for clients.
  • Organized promotional events and interacted with community to increase sales volume.
  • Improved sales processes to streamline customer acquisition and onboarding strategies.
  • Created effective strategies to target new markets after researching and analyzing competitor behavior.
  • Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.

Education

Associate of Arts - Business Administration And Management

American Business Institute
Philadelphia, PA

Skills

  • Client Relationship Management
  • Event Design & Management
  • Lead Generation
  • Budgeting & Forecasting
  • Manage Strategic Partnerships
  • Multi-Channel Marketing
  • Digital Sales Social Media Ad Sales
  • New Business Development
  • Trade Show Management
  • Cross-Departmental Alignment
  • Brand Alignment Strategy
  • Budgeting and Expenditures
  • Profitability Assessments
  • Operational Efficiency
  • Marketing Program Management
  • Performance Tracking and Evaluations
  • Personnel Management
  • Organizational Systems
  • Client Relationships

Timeline

STRATEGIC PARTNERSHIP MANAGER

Landed, Inc
06.2021 - 12.2022

NATIONAL SENIOR ACCOUNT MANAGER

Hubbard Broadcast Media
01.2017 - 05.2020

NATIONAL CLIENT-BASED SALES SOLUTION MANAGER

United Public Safety
01.2014 - 01.2017

CEO and Founder

URB Advertising, Event Planning
01.2009 - 01.2014

SENIOR SALES AND MARKETING ACCOUNT MANAGER

IHeart Media and Radio One

Associate of Arts - Business Administration And Management

American Business Institute

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