Summary
Overview
Work History
Education
Skills
Websites
Volunteer Experience
References
Hobbies and Interests
Training
Timeline
Generic

ROCHELLE SHIBAHARA

Estacada,US

Summary

Senior Product Manager with 10+ years taking digital products from concept to "market". Skilled at navigating complex cross-functional teams to bring product vision, strategy & roadmaps to life, meeting customer & business goals. Specializing in B2B, B2C and internal platforms & products with willingness to learn and adapt to any field.

Overview

15
15
years of professional experience

Work History

SR. PRODUCT MANAGER

VACASA
PORTLAND, OR
04.2022 - Current
  • Defined and published rolling 4-month roadmap, aligning with business goals and delivering three major product releases on time
  • Delivered user ticketing support feature, resulting in 10% increase in product usage within first three months, decreasing high-cost contact volume by 20%.
  • Provide weekly updates to Stakeholders on roadmap progress, proposing trade-offs based on resources, technical feasibility, and priorities.
  • Facilitated customer feedback and design sessions focused on home-related needs, resulting in 95% customer satisfaction rating for Homecare feature.
  • Lead scrum/agile ceremonies for high-performing product development team, managing sprints, addressing roadblocks, writing user stories, and representing business impact.
  • Manage product release schedules, ensuring high-quality, on-time release, tracking and coordinating development progress, training, customer communications, and product KPIs.
  • Utilize data-driven insights to measure product success and inform future iterations, evolving the product with an insight-driven holistic product vision & strategy.

PRODUCT MANAGER

NIKE, INC.
BEAVERTON, OR
01.2020 - 04.2022
  • Created and managed Global Nike.net Futures' strategic roadmap, delivering features that reduced the number of clicks to place an order by 50%.
  • Facilitated weekly product reviews with Geo Stakeholders, providing updates, gathering customer feedback, and validating critical business and customer needs, managing trade-offs due to limited resources and priorities.
  • Delivered monthly product roadmap updates to Stakeholders, utilizing product usage and order data to identify features that would increase sales.
  • Partnered with Transition Management to create detailed training materials, release communications, and newsletter updates for Geo and Wholesale partners, resulting in improving our partner's ability to submit orders
  • Collaborated with cross-functional and platform teams to build and execute planning and delivery processes, enabling precise, consistent leadership updates and improved team collaboration.
  • Documented user stories, specifications, and product features into detailed work orders to communicate across teams and build mandatory requirements.

PRODUCT MANAGER

NIKE, INC
BEAVERTON, OR
06.2015 - 01.2020
  • Facilitated week-long cross-team stakeholder workshop building the digital content planning platform vision and strategy, resulting in improved delivery of high-quality personalized digital content to the right consumer at the right time
  • Managed outcome-driven product roadmap, sprint planning, and releases with Sprinklr, a co-development SaaS partner based in India.
  • Delivered on-time, bug-free, high-value product releases for rollout to Global and EMEA Digital Content Marketing and Operations teams
  • Created and prototyped business processes and features for small subsets of targeted users (Categories) to test, validate, and adjust to ensure 100% adoption and worldwide rollout
  • Mentored other Product Managers and helped set team goals and priorities in partnership with the Digital Content Planning Platform Director.

SR. PROJECT MANAGER

PRO UNLIMITED (NIKE, INC.)
BEAVERTON, OR
03.2012 - 06.2017
  • Managed end-to-end technical execution of 5 Key Category Brand Event products with external design, marketing, and development agency partners.
  • Launched iOS Mobile Skate App, resulting in increased customer engagement and loyalty.
  • Analyzed data and reported on the success of each experience based on category engagement goals (i.e., feature usage, uptime, subscribers, feedback, etc.)
  • Facilitated go/no go and after-action reviews (AAR) for experiences that required cross-team approval or if there were known bugs or issues requiring Stakeholder approval.
  • Managed and coordinated project tasks with external agency partners and internal project resources to ensure they followed Nike's best practices and delivered quality products that met the business/customer needs
  • Developed launch and long-term support and communication strategies to deliver consistent and reliable support for the Global Retail launch of Nike+ Retail products.

WEB DESIGN AND BUSINESS SERVICES/OWNER

TRILLIUM WEB SOLUTIONS, LLC
ESTACADA, OR
08.2008 - 09.2014
  • Provided professional web design, development, and business services for small businesses and non-profit organizations.
  • Owned and operated business, project budgets, payroll, and expenses utilizing Quicken software.
  • Submitted project bids for web design and development contracts for small businesses, local government, and nonprofits.
  • Designed and Developed custom and template-based websites utilizing various tools (Adobe Web tools, WordPress, Zen Cart, MySQL, CSS, HTML, PHP, JavaScript).
  • Facilitated Annual Strategic Planning sessions for the City of Estacada’s Parks and Recreation Department, City Manager, Mayor, and City Counselors.
  • Created Strategic Plans from annual retreats to manage and track the City’s yearly goals.

Education

Bachelor of Arts - Management Information Systems

Oregon State University
Corvallis, OR
08.1996

Skills

  • Sr Product Management - B2B, B2C, Internal Products
  • Long-term Product Vision & Strategy
  • Roadmap Planning & Management
  • Iterative Feedback & Delivery
  • Data Driven Insights and Success Metrics
  • Written & Verbal Communication
  • Product Training & Documentation
  • Cross-team Collaborative Partnerships
  • Customer Journey Mapping
  • Product Lifecycle and Scrum Methodologies
  • A/B Testing & Experimentation

Volunteer Experience

  • Estacada School District School Board Member, Estacada School District, 2017, PRESENT
  • Estacada School District School Board Vice Chair, Estacada School District, 2021, 2022
  • EHS ASPIRE College and Career Mentor, Estacada School District, 2019, PRESENT

References

  • JACOB PULLIAM, Sr. Product Manager, Homeowner Account Portal, VACASA, jake.pulliam@gmail.com, 503.709.2853
  • AARON BETIK, Sr. Director, Global Digital Products, COCA-COLA, INC, aaronbetik@gmail.com, 770.331.0000
  • STEPHANIE JACOBS, Global Director, Member Communications, NIKE, INC., stephanie.n.jacobs@gmail.com, 256.531.6921
  • MARIA ALONZO, Chief of Staff | Growth Life Engineering, DISNEY, maria.alonzo3@gmail.com, 503.214.0852

Hobbies and Interests

  • Travel
  • Sports (Soccer, Pickleball, Golf)
  • Volunteering
  • Outdoor Activities

Training

  • INSPIRED: Product Manager Workshop for Product Teams, Silicon Valley Product Group, 2021
  • Certified ScrumMaster, Scrum Alliance, 2016-2020

Timeline

SR. PRODUCT MANAGER

VACASA
04.2022 - Current

PRODUCT MANAGER

NIKE, INC.
01.2020 - 04.2022

PRODUCT MANAGER

NIKE, INC
06.2015 - 01.2020

SR. PROJECT MANAGER

PRO UNLIMITED (NIKE, INC.)
03.2012 - 06.2017

WEB DESIGN AND BUSINESS SERVICES/OWNER

TRILLIUM WEB SOLUTIONS, LLC
08.2008 - 09.2014

Bachelor of Arts - Management Information Systems

Oregon State University

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ROCHELLE SHIBAHARA