Rochelle Steiner-Friel
Mercy School for Special Learning
Coopersburg,Pa
1
Certification
27
years of professional experience
Board-Certified Obstetrician-Gynecologist with over 20 years of clinical practice and educational leadership, transitioning into Urology Gynecology Clinical Sales Representative role. Leverages established partnerships with surgeons and hospital stakeholders to enhance sales strategies. Utilizes firsthand knowledge of physician needs and clinical support to anticipate and address objections. Combines clinical credibility with commercial insight to drive growth in robotic platform utilization across Eastern Pennsylvania.
Work History
Owner & Operator
8 Years 4 Months- Manage asset acquisition, property operations, and contract negotiations for a commercial real estate entity, demonstrating strong entrepreneurial drive and risk management.
Medical Consultant & CFO
15 Years 3 Months- Drove business vitality and growth as strategic consultant, optimizing office efficiency and navigating operations during Covid.
- Drive business vitality and growth as a strategic consultant, successfully optimizing office efficiency and navigating operations during Covid.
- Spearheaded marketing initiatives to expand community outreach and capture new market share, maximizing practice revenue.
Attending Physician & Clinical Faculty Educator
10 Years 8 Months- Supervised and trained OB-GYN residents and medical students in the operating room, delivering 16+ hours per week of direct, live intraoperative coaching on gynecologic surgical services.
- Administered high-level clinical operations for the outpatient clinic, balancing personal patient schedules while directing resident chart audits and clinical compliance.
- Evaluated and certified the surgical reasoning, safety metrics, and diagnostic capabilities of senior residents as a Mock Oral Boards Examiner.
- Led specialized clinical tracks as a primary community referral physician at the Pediatric and Adolescent Specialty Center, instructing residents on distinct pelvic anatomy and unique surgical nuances.
- Managed academic infrastructure, directing resident research projects, delivering formal clinical lectures, and curating the adolescent gynecology curriculum rotation.
Staff Physician
4 Years 10 Months- Built an extensive clinical network and high-volume surgical reputation within the Allentown medical community.
- Diagnosed and managed obstetric and gynecologic conditions across outpatient and inpatient care settings
- Performed routine prenatal visits, annual exams, and follow-up evaluations using evidence-based clinical protocols
- Interpreted diagnostic imaging, laboratory results, and fetal assessments to guide treatment decisions
Staff Physician
11 MonthsBoard Member
1 Year 9 Months- Govern regional organizational strategy, financial sustainability, and philanthropic outreach alongside local corporate executives.
Co-Chair
- Spearheaded planning and logistics, team meeting and delegation of tasks for the organization’s flagship fundraising event, successfully meeting high-value financial benchmarks.
- Led gala planning committees to align event goals, timelines, and fundraising priorities.
- Coordinated sponsorship outreach to strengthen donor engagement and event revenue support.
- Oversaw volunteer assignments to ensure smooth guest registration and event operations.
Co-Chair
- Spearheaded planning and logistics, team meeting and delegation of tasks for the organization’s flagship fundraising event, successfully meeting high-value financial benchmarks.
- Led gala planning committees to align event goals, timelines, and fundraising priorities.
- Coordinated sponsorship outreach to strengthen donor engagement and event revenue support.
- Oversaw volunteer assignments to ensure smooth guest registration and event operations.
Staff Physician
2 YearsEducation
Doctor of Medicine (MD)
- Obstetrics and Gynecology
Residency Training
Skills
Surgical Education & Coaching: Expansive Resident and student training
intraoperative coaching
and building clinical autonomy.
Training Mastery: Ex-LVHN Faculty Educator; delivered 16+ hours/week of live intraoperative surgical coaching.
Territory Edge: 20+ years of active peer-to-peer relationships with current surgical leaders across LVHN.
Regional Network Advantage: Decades-long
deep-rooted relationships with current active surgeons and leadership across Lehigh Valley Health Network (LVHN).
Business Acumen: Active CFO managing corporate P&L
bookkeeping
and local practice marketing strategies.
Commercial & Financial Acumen: P&L Oversight
Marketing Strategy
Corporate Governance
Capital Investment Evaluation.
Predictive Objection Handling: Adept at critically appraising clinical literature
identifying data gaps
and preempting complex clinical or technical questions.
The Physician Persona: Personal experience with the introduction of new surgical products
operational frustrations
and what constitutes a high-value clinical partnership.
Certification
- Board Certified, American Board of Obstetrics and Gynecology (ABOG) | Active Status, 2002 – Present
- Pennsylvania Medical License | Active-Retired Status, License No: MD-072620-L
- Fellow, American College of Obstetricians and Gynecologists (FACOG)
Timeline
Co-Chair
Annual Mercy Dream Gala
01.2026 Read More
Co-Chair
Annual Mercy Dream Gala
01.2026 Read More
Board Member
Mercy School for Special Learning
01.2025 - CurrentRead More
Owner & Operator
Schadt Ave. Associates LLC
06.2018 - CurrentRead More
Medical Consultant & CFO
Hugh E. Friel, MDS, DDS, PC
07.2011 - CurrentRead More
Attending Physician & Clinical Faculty Educator
LVPG – Center for Women’s Medicine (Lehigh Valley Health Network)
08.2007 - 04.2018Read More
Staff Physician
LVPG – College Heights OBGYN Associates (LVHN)
08.2003 - 06.2008Read More
Staff Physician
Bethlehem Obstetrics
08.2002 - 07.2003Read More
Staff Physician
Allentown Health Bureau (STD Clinic)
01.2000 - 01.2002Read More
Lehigh Valley Health Network
from Obstetrics and Gynecology
Read More
Hanemann University School of Medicine
Doctor of Medicine (MD)
Read More