Summary
Work History
Skills
Accomplishments
References
Timeline
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Rochie Bernfeld

Lakewood,NJ

Summary

Innovative entrepreneur and accomplished business professional with extensive experience in the children’s accessories and clothing industry. Creator and owner of Arbii Label, a highly successful brand generating over $200,000 annually with a robust social media presence of 40,000+ followers. Skilled in sales growth, branding, buying, and relationship-building. Recognized for consistently exceeding sales targets and driving business success in competitive markets.

Work History

Creator & Owner

Arbii Label
  • Founded and managed a children's hair accessory brand, overseeing all aspects from design to marketing
  • Built an Instagram following of over 40,000 with organic growth strategies and zero marketing budget
  • Directed product photoshoots, styled designs, and curated compelling online content
  • Achieved $200,000+ in annual product sales through innovative branding and customer engagement

Sales Associate

Little Loungers
Lakewood, NJ
  • Consistently exceeded sales targets by providing exceptional customer service and personalized recommendations
  • Played a pivotal role in increasing in-store sales through product expertise and merchandising strategies

Buyer

Little Loungers
Lakewood, NJ
  • Assisted in spearheaded purchasing strategies that doubled store revenue over several years
  • Analyzed market trends to select products that align with customer preferences and drive sales growth
  • Built and maintained strong relationships with suppliers and vendors to ensure the best deals and product quality

Store Manager

Children's Shoes
Lakewood , NJ
  • Developed strategies to maximize sales and profitability.
  • Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
  • Preserved product quality by maintaining stockrooms and disposing of damaged items.
  • Trained and mentored associates to teach daily tasks and procedures.
  • Monitored inventory levels and placed orders
  • Went to trade shows, curating the cute collection of shoes, that the store became famous for.

Skills

  • Entrepreneurship and Branding
  • Social Media Marketing
  • Sales Strategy and Customer Engagement
  • Product Buying and Merchandising
  • Photography and Content Creation
  • Market Analysis and Trend Forecasting

Accomplishments

  • Built Arbii Label into a six-figure business with no marketing budget.
  • Doubled revenue for a Lakewood-based baby store through effective buying strategies.
  • Established a reputation as a trusted expert in the children's clothing industry.

References

Esti Benedikt, 732-614-4734

Sari Zahler, 443-717-1030

Timeline

Creator & Owner

Arbii Label

Sales Associate

Little Loungers

Buyer

Little Loungers

Store Manager

Children's Shoes

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Rochie Bernfeld