Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
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Rocio Bermudez

Atlanta,GA

Summary

Experienced in comprehensive field marketing strategies and campaign management, utilizing data-driven insights to enhance brand visibility and consumer engagement. Proven track record of fostering collaborative teams and consistently achieving marketing success. Strong background in customer service, time management, and trend tracking. Skilled at troubleshooting problems and developing successful solutions. Exceptional verbal and written communicator known for cultivating positive relationships, exceeding goals, and dedicated to delivering high-quality results to contribute to the team's success.

Overview

16
16
years of professional experience

Work History

Field Marketing Specialists

CONGO Brands
09.2022 - Current
  • Developed targeted marketing campaigns to increase brand awareness and drive customer engagement.
  • Managed execution of promotional events, ensuring alignment with overall marketing strategy.
  • Collaborated with sales teams to optimize lead generation efforts and improve conversion rates.
  • Analyzed market trends and competitor activities to inform strategic planning and campaign development.

Junior Administrative Assistant

Southern Soccer Academy
07.2019 - 09.2022
  • Handled communications between staff and customers, including producing error-free correspondence and routing all mail.
  • Organized and updated file systems, keeping records easily retrievable.
  • Updated databases and spreadsheets regularly to track progress.

Program Director

Southern Soccer Academy
07.2017 - 09.2022
  • Planned programs from start to completion with related deadlines, milestones and processes.
  • Monitored performance and identified needed improvements based on targeted program evaluation strategies.
  • Created and developed systems to organize and keep track of information.
  • Recruited, on-boarded and organized hundreds of volunteer personnel to execute program events and objectives.

Brand Ambassador

Kill Cliff
09.2015 - 11.2019
  • Used product knowledge and social media influence to promote products across multiple social platforms.
  • Planned promotional programs to reach out to prospective customers.
  • Identified local business opportunities and challenges to expand product sales.
  • Collaborated with team members to align department goals, processes and procedures.

Personal Stylist

fab'rik
08.2013 - 11.2015
  • Styled out in-store and online SKUs for basics, seasonal items and floor sets.
  • Optimized personal style for customers facing important personal and business outings.
  • Supported clients' emotional and social needs with compassionate care and companionship.

Assistant Manager & Events Coordinator

Monkey Joes
01.2010 - 08.2013
  • Maintained strict budgets with effective expense controls and thorough planning.
  • Identified special considerations and worked with site staff to coordinate details.
  • Satisfied conference leaders with open, continuous communication and strict attention to important details.
  • Complied with corporate regulations, policies and procedures to maximize safety, security and overall trust in organization and employees.

Education

Bachelor of Arts - Interdisciplinary Studies

Georgia State University
Atlanta, GA
05.2017

Skills

  • Brand standards
  • Strategic planning
  • Operations oversight
  • Policy development and implementation
  • Market trends
  • Social perceptiveness
  • Staff management
  • Program scheduling
  • MS Word/ G Suites

LANGUAGES

Spanish (B1)

Timeline

Field Marketing Specialists

CONGO Brands
09.2022 - Current

Junior Administrative Assistant

Southern Soccer Academy
07.2019 - 09.2022

Program Director

Southern Soccer Academy
07.2017 - 09.2022

Brand Ambassador

Kill Cliff
09.2015 - 11.2019

Personal Stylist

fab'rik
08.2013 - 11.2015

Assistant Manager & Events Coordinator

Monkey Joes
01.2010 - 08.2013

Bachelor of Arts - Interdisciplinary Studies

Georgia State University

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