Rocio Gonzalez
Fort Worth,TX
Summary
Skilled in website management, graphic design, UX and user research, leveraging design tools to create innovative solutions. Proven track record of increasing sponsorships, user retention, and user satisfaction through strategic design and collaboration with cross-functional teams.
Overview
4
4
years of professional experience
Work History
Website and Mobile App Technician
National Association of Women in Construction
Fort Worth, TX
03.2024 - Current
- Directed and managed WordPress site with large membership base, optimizing website with HTML/CSS for custom designs.
- Analyze user experiences, identify pain points, and implement design solutions
- Optimized payment processes through CRM integration, resulting in a substantial increase in sponsorships and improved operational efficiency
- Partnered with cross-functional teams to implement data-driven design and marketing solutions
- Conducted in-depth user experience analyses, leveraging research and testing methodologies to inform strategic design decisions and product improvements for users and committees
Website Coordinator
Gymboree Play and Music
Southlake, TX
10.2023 - 01.2024
- Designed website content, managed blogs, and created promotional materials, enhancing user experience.
- Managed social media postings, analyzed web traffic, and designed engaging graphics and videos using Canva and TikTok, maximizing visibility and engagement.
- Collaborated with a marketing team to implement strategies based on competitive research and included member feedback.
- Utilized Google Analytics for performance tracking, driving measurable improvements in user retention.
UX Designer / Business Consultant
USAA Hiring Our Heroes Fellowship Program
San Antonio, TX
05.2023 - 07.2023
- Designed and implemented a comprehensive accessibility strategy to promote banks internal podcast
- Executed Agile project management methodology, enhancing team productivity
- Collaborated with a 10-member team to translate new banking processes into a design system for the Architecture team
- Coordinated complex projects across multiple teams, managing the Microsoft SharePoint website to ensure on-time and within-budget delivery.
- Succesfuly increased user retention by 30%
UX Design Freelancer
UpWork
Remote/Beverly Hills, CA
11.2022 - 05.2023
- Advised C-suite on design development and project improvements for startups, enhancing product goals
- Streamlined product development by fostering collaboration among analysts, UX writers, and engineers
- Implemented Agile design process for e-commerce redesigns, delivering wireframes and prototypes in half the time
- Created personas and journey maps, effectively communicating design concepts visually
- Used ChatGPT and AI to provide precise, personalized feedback, improving user experience
Website & Presentation Designer
El Camino LLP
Remote/Los Angeles, CA
11.2020 - 04.2023
- Defined marketing goals and target audiences, improving presentation effectiveness and client engagement
- Designed a bilingual website to simplify complex immigration concepts for diverse audiences
- Created compelling narratives showcasing immigration services, enhancing client understanding
- Managed Zoho CRM and developed landing pages, streamlining client information collection
- Implemented visual storytelling techniques, making immigration concepts accessible and engaging
Education
A.A.S. - Information Technology / Applications Programming
Tarrant County College District
Fort Worth, TX06.2026
UX Design Career Track - Industry Recognition Certificate -
Springboard
Remote10.2023
Skills
- User Interface Design
- Wireframing
- Prototyping
- User Research
- Design Systems
- Website Design
- Graphic Design
- Social Media Management
- User support
- Project management
Languages
- English
- Spanish (Native)
Timeline
Website and Mobile App Technician
National Association of Women in Construction
03.2024 - Current
Website Coordinator
Gymboree Play and Music
10.2023 - 01.2024
UX Designer / Business Consultant
USAA Hiring Our Heroes Fellowship Program
05.2023 - 07.2023
UX Design Freelancer
UpWork
11.2022 - 05.2023
Website & Presentation Designer
El Camino LLP
11.2020 - 04.2023
A.A.S. - Information Technology / Applications Programming
Tarrant County College District
UX Design Career Track - Industry Recognition Certificate -
Springboard
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