Rocio Madrid-De La LLave

Developed and prepared engaging radio content for listeners.

Hosted the midday shift from 10 a.m. to 3 p.m. as an independent contractor using voice tracks.

• Delivered news flashes to keep audiences informed of important events.
• Attended every live on-air fundraising event in studio, hosted events representing the station, wrote blogs for the website, created social media content for Vida Unida, and promoted the station at various events.
• Conducted promotional appearances at public and private events to enhance visibility and engagement for the radio station.
• Collaborated with producers to ensure all scripts were accurate prior to airing broadcasts.

• Conducted interviews with local artists and community leaders.
• Engaged listeners through live discussions and listener call-ins.
• Collaborated with production team to create engaging content segments.
• Managed social media platforms to interact with the audience.
• Facilitated contests and promotions to increase listener participation.
• Responded promptly to emails from listeners regarding feedback or questions about the show.
• Researched current events, music, sports and other topics relevant to the audience.
• Maintained relationships with sponsors and advertisers.
• Oversaw daily content for show-related social media accounts.
• Interacted with guests on the show in a professional manner.
• Generated creative ideas for new segments or programs.
• Created topics of discussion to engage listeners.
• Developed storylines for broadcasts to engage listeners and increase audience numbers.
• Interviewed guests and conversed according to script.
• Led on-air events to connect with audiences through television and radio.
• Prepared and delivered traffic, sports and weather reports.
• Offered commentary on music, local politics, and other matters.
• Researched subjects and prepared for live events, special programs and guest interviews.

• Conducted interviews with community leaders and public figures.
• Collaborated with production teams to ensure smooth show operations.
• Developed creative concepts for segments and episodes.
• Greeted guests in the studio, provided them with information about the show, and made sure they were comfortable before going on air.
• Provided feedback to staff members regarding their performances during rehearsals or recordings.
• Hosted live television shows and interviews with guests.
• Posted on social media sites frequently to increase news broadcast traffic.